Effie Pakistan jury sessions 2021 kickstarted in Karachi’s Marriott Hotel on the 22nd and 23rd of January. At …
Effie AwardsEFFIE AWARDS 2021Media MarketingVideo
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Media Marketing
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Media MarketingSustainability
Unilever Pakistan Takes Initiative to Reduce & Reuse Plastic #FacethePlastic
by Laibaby LaibaThose days are gone when we were not aware of the destruction we are causing to Earth. Even …
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Effie AwardsEFFIE AWARDS 2021Media MarketingVideo
Highlights from the Effie Awards Jury Sessions 2021
by Laibaby LaibaEffie Pakistan jury sessions 2021 kickstarted in Karachi’s Marriott Hotel on 22nd and 23rd of January. Mr Nadeem …
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Effie AwardsEFFIE AWARDS 2021FashionMedia MarketingVideo
Effie Awards Jury Session 2021: Khaadi’s Director Communications Reveals Why Esra Bilgic’s Character Represents the Khaadi Woman
by Laibaby LaibaTurkish actors have been made brand ambassadors for various Pakistani brands in the past year following the popularity …
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BusinessCultureMedia Marketing
Cannoli by Cafe Soul Rebrands Logo in Urdu After Video of Owners’ Belittling Manager Goes Viral
by Laibaby LaibaCannoli by Cafe Soul has rebranded their logo in Urdu after receiving severe backlash for the owners’ viral …
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CultureFeaturedMedia Marketing
Shaniera Akram Advises Pakistani Brands to Focus on Responsible Packaging and Marketing Products the Right Way
by Laibaby LaibaOnce again, Shaniera Akram has taken to her Instagram to give sound advice to brands with regards to …
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Media Marketing
Here’s How Creative Agencies Transformed Famous Brand Logos Into Female Versions to Honour Women
by Laibaby LaibaEver noticed how the big brands have logos of male identity only? We don’t notice such things because …
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CultureMedia Marketing
Sara Shakeel X Lancome: Pakistani Artist Partners with Beauty Brand for Christmas Campaign Starring Julia Roberts & Amanda Seyfried
by Laibaby LaibaPakistani crystal artist, Sara Shakeel has partnered with Lancome, a french beauty brands’ Christmas digital campaign. Shakeel is …
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BusinessEFFIE AWARDS 2021Media Marketing
Pakistan Advertisers Society (PAS) Held its 23rd Annual General Body Meeting Virtually
The AGM was attended by all the major advertisers of Pakistan. Chairing the meeting, Asif Aziz, Chairman PAS …
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CultureFeaturedMedia MarketingSocial Issues
This International Children’s Day 2020 Learn Lessons From These Ads and “Reimagine” the World
by Laibaby LaibaWorld Children’s Day is celebrated on the 20th November each year to honour the Deceleration of Rights of …