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Success Stories

Canva’s Queen: Melanie Perkins’ $40B Journey

by Sania Zubairi
written by Sania Zubairi
  • Melanie Perkins transformed a high school idea into Canva, a global design platform with over 220 million users.
  • Her journey involved over 100 investor rejections before securing funding and launching Canva in 2013.
  • Under her leadership, Canva has embraced AI innovations and committed to philanthropy by pledging 30% of its equity to charitable causes.

Humble Beginnings in Perth

At just 14 years old, Melanie Perkins was already showing entrepreneurial spirit, selling handmade scarves in her hometown of Perth, Australia. This early start sparked a drive that would fuel one of the most remarkable startup stories in the tech world.

From Fusion Books to a Bigger Vision

While studying at the University of Western Australia, Perkins noticed students struggling with clunky design tools like Photoshop. Seeing a gap in the market, she launched Fusion Books—an online platform that allowed students to easily design and print school yearbooks. Despite limited resources and operating from her mother’s living room, Fusion Books became Australia’s largest yearbook publisher and even expanded internationally.

The Long Road to Canva

Armed with the idea to democratize design globally, Perkins pitched her vision for Canva. But success didn’t come overnight. She faced more than 100 rejections from investors over three years. Still, she persisted, refining her pitch and building her network. In 2013, alongside co-founders Cliff Obrecht and Cameron Adams, Perkins launched Canva.

A Global Design Revolution

Canva’s intuitive drag-and-drop design tools quickly resonated with users—from students and small businesses to Fortune 500 companies. Today, Canva serves over 220 million users across 190 countries and is valued at more than $40 billion. It continues to evolve, embracing AI-driven features like Magic Studio and expanding its creative capabilities through strategic acquisitions.

Philanthropy and Leadership with Purpose

Melanie Perkins is not just a visionary entrepreneur—she’s also a leader with heart. Along with Obrecht, she pledged 30% of their Canva equity to charitable initiatives focused on addressing global inequality. Under her guidance, Canva champions diversity, inclusion, and accessible design.

The Legacy of a Relentless Dreamer

Melanie Perkins’ journey from a teenage entrepreneur to one of the world’s youngest female tech billionaires is a masterclass in perseverance, innovation, and purpose. Her story continues to inspire creators, founders, and dreamers around the world.

Stay tuned to WOW360.

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Success Stories

Legacy in Leather: Karachi Sisters Revive Grandfather’s 50-Year-Old Business with a Modern Twist

by Sania Zubairi
written by Sania Zubairi
  • Two sisters breathe new life into their late grandfather’s leather business by transforming it into a vibrant online brand.
  • It offers affordable, high-quality leather products in bold, modern colors—breaking market stereotypes.
  • Despite challenges in a male-dominated industry, the sister duo is steadily growing toward global recognition.

In a heartwarming tale of legacy, passion, and empowerment, two sisters from Karachi have reimagined their late grandfather’s humble leather business into a thriving online brand that’s turning heads both locally and globally.

What started in 1975 as a small leather retail shop in Saddar by master craftsman Turab Ali Ismail Ji Munniwala, is now making a bold statement in Pakistan’s modern retail scene—thanks to Marium (32) and Sakina Hussain (25), granddaughters of the founder and co-founders of ‘Turab’, a brand named in his memory.

The transformation began in February 2022, when the sisters, both professionally established in their own right—a graphic designer and a corporate lawyer—decided to step in to support their aging father, Aqeel Hussain, who had taken over the family business in 1985. In a society where sons are traditionally expected to carry on family businesses, the sisters defied norms and took the reins with determination and vision.

Their brand, Turab, is not just preserving a legacy—it’s reinventing it. Offering a variety of leather products such as tote bags, crossbody bags, duffel bags, wallets, laptop sleeves, and travel organizers, the brand stands out for its minimalist designs and bold colors—a refreshing contrast to the conventional browns and blacks that dominate Pakistan’s leather market.

From design to branding, photography to packaging, the sisters run nearly every aspect of the business themselves. Marium handles branding and photography, often capturing Sakina modeling the bags in their home-based studio, which they fondly refer to as the “Turab Room”—once their grandfather’s bedroom.

Yet, the journey hasn’t been without hurdles. At exhibitions, they often face skepticism—especially from men who question their expertise.  Today, Turab is fulfilling multiple orders daily, and their products have started reaching international customers in Dubai, Canada, and the USA. The sisters now dream of launching a flagship outlet and making Turab a household name—not just in Pakistan, but around the world.

Stay tuned to wow360.

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Social IssuesSustainability

Digital Echoes: Reshaping the Education Landscape with AI

by Ayesal A
written by Ayesal A

Synergy, a Cambridge Schools Community, successfully held the second event in its Digital Echoes series,  “Exploring Stakeholder Narratives in AI and Digital Transformation.” The conference took place at Karachi Grammar School, with an inspiring lineup of speakers and an engaged audience of educators, stakeholders, and parents.

This year’s gathering focused on how digitization and artificial intelligence (AI) are reshaping the education landscape. Discussions explored key issues such as improving learning experiences, creating policies for ethical and safe use of AI tools, and understanding the long-term implications of these technologies for mental health and well-being.

Building on the Digital Echoes art exhibition held in November 2024, this event continued the dialogue on the transformative effects of AI. The earlier exhibition allowed students to voice their thoughts, fears, and hopes through art, capturing how the younger generation perceives the intersection of technology and education.

The keynote address was delivered by Mr. Carl P. Lander, Principal of Karachi Grammar School and Chair of Synergy. He emphasized the importance of adapting teaching practices to align with the rapidly evolving digital world while ensuring ethical standards and a human-centric approach.

Attendees appreciated the diverse perspectives shared, which ranged from practical ways to integrate AI tools in classrooms to strategies for safeguarding mental health. The discussions reinforced the need for collaboration among educators, policymakers, and technology developers to create a balanced and forward-thinking education system.

By fostering such meaningful conversations, Digital Echoes continues to serve as a platform for exploring the opportunities and challenges brought by AI and digital transformation.

 

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A Continuing Dialogue

‘Digital Echoes’ serves as a testament to the evolving dialogue between technology and education. As AI becomes increasingly integrated into educational settings, initiatives like this exhibition encourage students and educators to reflect on and navigate the complexities of digital transformation, ensuring that the future of learning is both innovative and human-centric.

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Success Stories

The Coach360’s IWD Campaign: Uniting Women for Action

by Sania Zubairi
written by Sania Zubairi

Every year, as International Women’s Day approaches, the world stops to reflect on the progress made and the long road still ahead. But this year at The Coach360, we wanted to do more than just reflect. We wanted to accelerate action and hand over the mic to women who are driving change!

With IWD 2025 calling for a faster push towards gender equality, we knew exactly where to look for inspiration – in the stories of women who are already accelerating actions. Women who, in their unique ways, are redefining industries, challenging norms and paving the way for generations of women to come.

Representation Matters

Change isn’t a massive breakthrough every year. It happens in everyday conversations, on playing fields, in studios, in factories, in meeting rooms – wherever women step up and say I belong in this space too. This is why The Coach360’s campaign wasn’t just about picking women from different industries, it was about choosing voices that truly embody the spirit of action.

Meet The Women Leading The Change 

Mantahaa Tareen is a certified health and wellness coach. She helps people achieve balanced, stress-free lives through fitness, nutrition, and mental wellness. With international certifications, she focuses on preventive health and lifestyle transformation. Her wellness studio, based in Karachi, offers customizable programs for sustainable health and fitness.

Annie Arsalan is a seasoned professional with over 15 years of experience across HR, training, supply chain, and product development. She has excelled in global textile manufacturing, driving organizational growth through leadership and development programs. Certified in SHRM, NLP (ABNLP), and Situational Leadership, she brings expertise in HR operations and training.

Aqsa Muhammad is a seasoned midfielder for Karachi United Women’s Football team, bringing over 11 years of experience to the game. Aqsa has been a vital part of women’s football, showcasing skill, leadership, and passion on the field. She also represents Pakistan as a youth social ambassador for the Asian Football Federation. As part of her role, she is engaged with a number of workshops and programs that are focused on philanthropy, diversity and social development.

Aleena Akram is a passionate team manager at Karachi United Women’s team, committed to developing talent and encouraging a strong football culture. With a deep love for the sport, she focuses on skill development, teamwork, and empowering players to excel on and off the field.

Ayesha Pirwani is the CEO of WearKiswa, where she manages all marketing, procurement and operational responsibilities, leading the brand to success. Ayesha is an MBA in marketing, a Masters in Mathematics, and a UK-certified HR specialist. After working remotely for Canadian companies, she started WearKiswa to pursue her passion.

Farhat Kapadia Mehboob is the founder of Wow360 & CEO at Alphabyte Digital. She has led Brandsynario, launched VeryFilmi.com, and founded Syndicate, an independent content company. She founded Wow360.pk to highlight inspiring female role models. Her work spans global industry events like Cannes Lions and Effie Awards, showcasing her expertise in impactful communication.

Each of these women represent not just success but resilience. The kind that challenges the norms, changes landscapes and creates new blueprints for the future.

True empowerment begins by listening. It begins by asking the right questions and sparking a thoughtful conversation. And that’s what The Coach360 did. They asked these women what their biggest barrier to success was, what they think should be changed, or what can be done in a better way. The answers weren’t sugarcoated. They weren’t neatly packed with inspiring motivational quotes. They were raw and honest. Just how real change is, not comfortable.

Now, while these stories are powerful, they shouldn’t be rare. Significant barriers to gender equality still exist. However, The Coach360’s campaign showcases that progress is not only possible, but it is already happening. And the credit goes to the woman who refused to wait for permission, who created their opportunities, and who led with action, not just words.

It’s easy to celebrate Women’s Day, but real change? That takes consistent action, support and encouragement to keep pushing forward. So this Women’s Day, The Coach360 celebrates women who are driving change, making way for a better world for the women to come. Because when women rise, the world rises with them.

While Women’s Day is a day to celebrate and reflect on the progress made, it also serves as a reminder of the hard work that still lies ahead. As a women led community, we are committed to being a part of this transformative journey by empowering women around us – providing a platform for an equitable future. Let’s all pledge to accelerate action within our capacities because as they say charity begins at home.

Stay tuned to wow360.

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Media Marketing

Amad-e-Ramzan: VITAL Pakistan Trust Hosts Pre-Ramzan Event to Showcase Zakat Impact on Maternal & Child Health

by Ayesal A
written by Ayesal A

Karachi, February 18, 2025 – VITAL Pakistan Trust (VPT) organized a Pre-Ramzan gathering at a local restaurant in Karachi to engage prominent business leaders and philanthropists on the significance of Zakat in supporting underprivileged women and children in Sindh. The event was attended by approximately 70 esteemed businessmen and women, who were apprised of how VPT collects and utilizes Zakat to provide life-saving maternal and child health services in underserved communities. The supporters who were present at the event included representatives from Unilever Pakistan Limited, Quetta Gladiators, Yaqin Steels, ARY Digital, Adamjee Life Assurance Co. Ltd, Soneri Bank Limited, Bank AL Habib Limited, Soorty Enterprises – Pvt. Ltd., Taj Gasoline, TCS, Deloitte/Yousuf Adil Chartered Accountants and Zameen.com among many others.

The evening featured insightful addresses by Mr. Akbar Rajani, CEO of VITAL Pakistan Trust, Mufti Ibrahim Essa, Chairman of Al Hamd Shariah Advisory Services, and Mr. Peter Lobo, Head of Resource Development & Communications at VPT. They emphasized VPT’s transparent Zakat collection and distribution process, ensuring that every contribution directly benefits those in need.

Following the speeches, an engaging question-and-answer session allowed participants to gain deeper insights into VPT’s impact and accountability in Zakat management. The evening concluded with a networking dinner, fostering meaningful discussions on collective efforts to uplift maternal and child health in Sindh.

VITAL Pakistan Trust remains committed to mobilizing resources for the most vulnerable and urges the business community to contribute towards its mission of saving lives through ethical and transparent Zakat utilization.

Stay tuned to wow360.

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Women in Leadership

The 3 Game-Changing Skills That Will Elevate Your Career

by Ayesal A
written by Ayesal A
  • Curiosity, Data Analytics, and Collaboration are the top three game-changing skills professionals need to thrive in today’s dynamic job market, according to corporate leader Madiha Saeed.
  • Curiosity fuels continuous learning and adaptability, Data Analytics enables informed decision-making and career growth, while Collaboration is crucial for teamwork, communication, and success in modern workplaces.
  • Mastering these skills can future-proof careers in an era of automation and digital transformation.

    • In an era where career growth is no longer just about hard work and experience, the ability to adapt and evolve . with changing market demands has become crucial. In a recent podcast episode, corporate leader Madiha Saeed, Marketing Director Foods Pakistan & GM Foods Bangladesh shared the top three transformative skills that can set professionals apart and propel their careers forward. Her insights shine a light on how curiosity, data analytics, and collaboration have become essential for success in today’s fast-moving job market.

    Curiosity: The Superpower for Growth

    Madiha emphasizes that curiosity is no longer just a personality trait—it’s a skill that professionals must actively cultivate. The ability to ask questions, seek new knowledge, and remain open to learning is what differentiates those who thrive from those who stagnate.

    “Curiosity keeps you ahead of the curve,” she explains. “It helps you embrace change rather than fear it. The most successful professionals are the ones who constantly seek to learn, whether it’s through reading, networking, or exploring new technologies.”

    In a world where industries are rapidly evolving, curiosity allows individuals to stay relevant and agile. Companies are increasingly valuing employees who take initiative, explore beyond their job descriptions, and drive innovation through continuous learning.

    Data Analytics: The Language of Modern Business

    Data has become the backbone of decision-making in virtually every industry. Madiha highlights that understanding and interpreting data is no longer a skill reserved for analysts or tech professionals—it’s a must-have for anyone looking to advance their career.

    “Data analytics empowers professionals to make informed decisions, measure success, and identify opportunities,” she states. “Even a basic understanding of data can help individuals back their ideas with evidence, showcase their impact, and contribute more effectively to business growth.”

    With tools like Excel, Google Analytics, and AI-powered dashboards becoming standard in workplaces, professionals who can analyze and leverage data will always have a competitive edge.

    Collaboration: The Key to Success in a Team-Driven World

    Gone are the days when individual performance was the sole metric of success. Madiha underscores the importance of collaboration as workplaces become more interconnected and team-driven.

    “The ability to work well with others, communicate effectively, and contribute to a shared goal is what makes professionals truly valuable,” she explains. “Great ideas don’t succeed in isolation. They thrive when people bring diverse perspectives and work together.”

    Collaboration is not just about teamwork—it’s about adaptability, emotional intelligence, and being open to feedback. Companies today prioritize employees who can build strong relationships, work across departments, and drive collective success.

    Why These Skills Matter Now More Than Ever

    Madiha’s insights come at a time when job markets are evolving at an unprecedented pace. Automation, artificial intelligence, and digital transformation are reshaping industries, making it essential for professionals to develop skills that allow them to stay competitive and adaptable. By fostering curiosity, enhancing data analytics skills, and strengthening collaboration abilities, individuals can future-proof their careers and position themselves for long-term success.

    Madiha’s wisdom serves as a roadmap for anyone looking to elevate their career in today’s dynamic professional landscape. Whether you’re an aspiring leader, a mid-career professional, or someone just starting out, mastering these three skills can make all the difference in your journey to success.

    Stay tuned to wow360.

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Sustainability

Pakistan Set to Become the World’s Third Most Populous Country – What It Means for the Future

by Ayesal A
written by Ayesal A
  • A Population Boom with Big Challenges: Pakistan is projected to surpass the U.S. in population, becoming the third most populous country.
  • Strain on Food, Water, and Education: Rapid growth raises concerns about food security, water shortages, and the education system.
  • A Call for Sustainable Solutions: Experts urge investment in agriculture, water management, and education reforms to secure a better future.

A Growing Nation on the Global Stage

Pakistan is on track to become the third most populous country in the world, surpassing the United States, according to the latest United Nations projections. While this highlights the country’s dynamic growth, it also raises serious concerns about food security, water availability, and education—three critical pillars of sustainable development.

With a current population exceeding 240 million, Pakistan has one of the highest growth rates globally. If this trend continues, the nation could surpass 370 million people by 2050. But what does this mean for the everyday life of Pakistanis?

Food Security: A Race Against Time

With a booming population, ensuring that every citizen has enough to eat will be one of Pakistan’s biggest challenges. Currently, nearly 40% of Pakistanis face food insecurity, and rapid population growth could worsen hunger and malnutrition.

Agricultural land is shrinking due to urbanization, and climate change is making farming more unpredictable. More people mean more mouths to feed, but without modernizing farming techniques and improving food storage and distribution, shortages and price hikes could become the norm.

Water Crisis: A Ticking Time Bomb

Pakistan is already one of the most water-stressed countries in the world. The Indus River, the country’s main water source, is under extreme pressure, and groundwater levels are dropping at an alarming rate.

A bigger population means greater demand for clean drinking water, irrigation for crops, and industrial use. Without serious investment in water conservation, better irrigation systems, and desalination projects, Pakistan could face a severe water crisis in the coming decades.

Education: The Key to a Sustainable Future

With over 22 million children already out of school, Pakistan’s education system is struggling to keep up. A larger population means more students, but without proper funding, the quality of education could decline even further.

A weak education system limits economic growth, increases unemployment, and leads to social instability. The government needs to expand schools, train more teachers, and introduce digital learning solutions to ensure the next generation is skilled and productive.

The Way Forward

While Pakistan’s population growth presents challenges, it also offers an opportunity. A young, energetic workforce can drive economic success—but only if provided with education, jobs, and resources.

To secure a stable future, food production must be modernized, water must be conserved, and education must be prioritized. With the right policies, Pakistan can turn its population boom into an asset rather than a crisis.

Stay tuned to wow360

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Success Stories

Pakistani Engineer Suboohi Arif Pioneers AI-Powered Fabric Inspection System

by Ayesal A
written by Ayesal A
    • Suboohi Arif develops Pakistan’s first AI-powered fabric defect detection system, ensuring 99% accuracy.
    • The AI system boosts efficiency, reduces costs, and enhances export potential for textiles.
    • This innovation positions Pakistan as a leader in AI-driven textile manufacturing.

In a groundbreaking achievement for Pakistan’s textile industry, Suboohi Arif, an innovative engineer, has developed the country’s first AI-powered fabric defect detection system. This revolutionary technology aims to enhance quality control, minimize waste, and boost efficiency in textile manufacturing—one of Pakistan’s most significant economic sectors.

The Problem: Fabric Defects Cost Millions

Textile production is the backbone of Pakistan’s economy, contributing significantly to exports. However, maintaining consistent quality has always been a challenge. Defective fabrics lead to massive financial losses, increased material waste, and dissatisfied customers. Traditionally, textile manufacturers rely on manual inspection, which is not only time-consuming but also prone to human error. Even skilled workers can miss subtle flaws, leading to costly rejections in global markets. Recognizing this gap, Suboohi Arif leveraged artificial intelligence to create a game-changing solution that automates fabric inspection with unmatched speed and accuracy.

AI to the Rescue: A Smarter Way to Detect Defects

Suboohi’s AI system is trained using advanced machine learning algorithms and computer vision technology. By scanning fabrics in real-time, the system can detect minute defects, including:

      • Weaving faults
      • Color inconsistencies
      • Thread misalignment
      • Holes and snags
      • Pattern distortions

Unlike manual inspection, which can take hours and is subject to fatigue-induced mistakes, AI-powered detection is precise, fast, and reliable, ensuring 99% accuracy in identifying fabric flaws. This means fewer defective products reach the market, saving both time and resources for manufacturers.

Impact on Pakistan’s Textile Industry

The introduction of this AI system could redefine textile production standards in Pakistan. Here’s how:

Increased Efficiency – The system scans fabrics faster than human inspectors, improving production speed.
Cost Reduction – Early defect detection means less waste and lower rejection rates from buyers.
Improved Export Potential – Meeting high international quality standards can strengthen Pakistan’s position in the global textile market.
Worker Empowerment – Rather than replacing human workers, AI assists them, reducing workload and allowing them to focus on more specialized tasks.

A Proud Moment for Pakistan’s Tech Innovation

Suboohi Arif’s AI-powered solution is not just a breakthrough for textile manufacturers but also a testament to Pakistan’s growing potential in AI-driven innovation. The technology has already caught the attention of major textile exporters and international investors, paving the way for widespread adoption.

As industries worldwide embrace automation, Suboohi’s pioneering efforts highlight how AI can be a game-changer for traditional industries, driving economic growth and positioning Pakistan as a leader in smart textile manufacturing.

With this revolutionary step, the future of Pakistan’s textile industry looks brighter than ever.

Stay tuned to WOW360.

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Sidra Sajjad
BusinessTrailblazer

Meet Sidra Sajjad – A Pioneer Snail Farmer in Pakistan

by Ayesal A
written by Ayesal A
  • Pioneering Snail Farming in Pakistan: Sidra Sajjad, an entrepreneur from Mansehra, introduced snail farming in 2021, establishing Prime Snail Mucus, a cruelty-free operation producing snail slime for cosmetics.
  • Innovative Production and Products: Using a proprietary extraction method and UV filtration, her farm produces high-quality snail slime, which is formulated into serums, creams, and other skincare products enriched with organic ingredients.
  • Expanding Potential: Sidra highlights the growing global demand for snail-based beauty products and seeks strategic partnerships to expand the industry in Pakistan, urging awareness and investment.

Inspired by the global demand for snail mucus in cosmetics, Sidra Sajjad, an ambitious entrepreneur from Mansehra, Khyber Pakhtunkhwa, has introduced snail farming to Pakistan.

With a background in the herbal business, Sidra became intrigued by snail farming’s economic potential after reading about its benefits.

Her curiosity led her to extensive online research and inspired her to persuade her father, Sajjad Akhtar Swati, a retired school teacher, to support her vision.

In 2021, Sidra turned her dream into reality by establishing a snail farming operation on a three-kanal (16,335 square feet) plot in her hometown.

The Vision Behind Prime Snail Mucus

“Snail farming is a rapidly growing industry focused on harvesting snail slime, a prized ingredient in cosmetics and skincare products,” Sidra explained during an interview. Snail mucus is renowned for its antioxidant properties, which help combat signs of aging, such as wrinkles and sagging skin.

Despite facing numerous challenges, Sidra remained determined. Her perseverance paid off, and her enterprise, Prime Snail Mucus, became a success story, bolstered by her family’s unwavering support.

“Our farm houses over 500 kilograms of wild snails in a natural environment maintained by a team of 32 workers,” she shared. Initially, the extraction process caused stress to the snails, but after extensive research, Sidra implemented a cruelty-free method that ensures the snails are treated with care.

“For over three years, we’ve utilized a lyophilization process and developed a proprietary, chemical-free extraction method,” Sidra revealed. This innovative technique guarantees superior-quality slime, setting a new industry standard.

Innovative Production Processes

Sidra’s farm extracts one kilogram of snail slime from 12 to 15 kilograms of snails. The snails then rest for one to two months to regenerate mucus. A dedicated on-site laboratory ensures the extracted slime undergoes UV filtration to eliminate bacteria.

The purified slime is available in raw and serum forms to meet market demand. The lab also manufactures creams and serums containing up to 90% pure snail mucus. Additional organic ingredients like aloe vera, glycol, and vitamin A are added to enhance the formulations.

These products, rich in vital minerals, are used in a variety of cosmetics, including serums, facial masks, moisturizers, and fading creams. “Snail cream is highly sought after for its quick absorption, smooth application, and non-sticky finish,” Sidra noted.

A Growing Industry with Immense Potential

Sidra emphasized the vast growth potential of snail farming in Pakistan. “The global market for snail-based beauty products is expanding rapidly due to their multifunctional benefits,” she observed. However, she believes that raising awareness and encouraging investment is crucial to realizing the industry’s potential in Pakistan.

Currently, the snails on her farm are in hibernation until March, allowing Sidra to focus on marketing her products to companies in Lahore. “I am seeking strategic partnerships with forward-thinking companies,” she said. “Together, we can harness the full potential of this innovative ingredient, elevate cosmetic formulations, and set new standards for skincare excellence.”

Sidra’s journey serves as an inspiring example of how vision, determination, and innovation can transform challenges into opportunities, paving the way for a brighter future in Pakistan’s agricultural and cosmetic industries.

Stay tuned to WOW360.

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Pakistani teen
Business

Here’s How a Pakistani Teenage Dropout Built a Multi-Million Dollar AI Company!

by Ayesal A
written by Ayesal A
  • Revolutionizing E-commerce Communication: At just 19, Asad co-founded LTV.ai to transform how e-commerce brands interact with customers using AI-driven personalized email and SMS marketing, leading to a 13-22% sales boost for clients like Sur La Table and Backcountry.
  • High-profile Support and Investment: The startup has secured millions in funding from notable names in retail and tech, including the founders of Afterpay, Honey, and CSC Generation.
  • Proven Results with Strategic Precision: Through four months of intensive testing, Asad achieved a standout 2.5-3% cold email booking rate, overcoming industry skepticism to secure partnerships with major retailers.

At just 19 years old, Pakistani teen Asad co-founded LTV.ai with Canadian partner Kevin Kai, setting out to revolutionize how e-commerce brands interact with their customers.

Now, only a year later, their client roster features prominent U.S. retailers such as Sur La Table, Backcountry, Beginning Boutique, Cuyana, and others.

The company has also secured substantial investment, receiving millions from notable figures in the retail and tech sectors, including Nick Molnar, co-founder of Afterpay; George Ruan, founder of Honey; and Justin Yoshimura, founder of CSC Generation.

LTV.ai focuses on solving a problem that seems simple yet remains largely unaddressed: despite advancements in personalization, many e-commerce brands still send generic communications to their customers.

Also Read:
Only 26% of Women Entrepreneurs in Pakistan Have Bank Accounts: SBP Governor

“Most brands rely on generic marketing emails with minimal segmentation,” Asad explains. “Our AI-driven approach creates truly personalized interactions, leveraging data like location, purchase history, and customer feedback.”

This innovative method is yielding impressive results. Retailers using LTV.ai’s AI-powered email and SMS marketing tools have experienced a 13-22% boost in sales through these channels, a notable achievement in an industry where marketing effectiveness has been declining.

The benefits extend beyond better messaging. Currently, marketing teams invest significant resources—often hundreds of thousands of dollars and entire teams—to craft campaigns that engage just 10-20% of their audience.

Meanwhile, rising customer acquisition costs and declining lifetime value are pushing brands to seek alternative strategies. LTV.ai’s tangible impact on revenue has made it a compelling choice for many.

However, gaining the trust of major retailers as a 19-year-old founder was no easy feat. Asad approached the challenge with meticulous precision, dedicating four months to refining their outreach strategy.

“I spent 16 hours a day in a room, testing and optimizing until we got it right,” he recalls. The outcome? A cold email booking rate of 2.5-3%, an impressive figure in the competitive B2B sales space.

The strategy worked. Today, LTV.ai’s client roster includes major names like:

  • Sur La Table
  • Backcountry
  • The Sill
  • Spongellé
  • Fabletics
  • Fresh Clean Threads
  • Beginning Boutique and more

The company has also attracted investment from prominent tech figures and venture capital firms, including:

  • Nick Molnar (Founder of Afterpay)
  • George Ruan (Founder of Honey)
  • Justin Yoshimura (Founder of CSC Generation)
  • Asiff Hirji (President of Figure / Moonpay)
  • George Eberstadt (Founder of TurnTo)
  • Protagonist
  • OVO Fund

The momentum is building. After raising seven figures in investment in 2023 and building the company entirely remotely, LTV.ai is now closing its larger Series A round and moving its operations to Austin. Under Asad’s leadership as Head of Growth, the company doubled month-over-month from July through December 2024. They’re actively hiring across all departments to keep up with demand.

While Asad can’t name names yet, he mentions that some of the largest retailers in the world—”brands everyone would recognize”—are set to adopt LTV.ai through early 2025 and beyond. The vision is ambitious but clear: become the main way brands communicate with their customers.

Stay tuned to WOW360.

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