Those days are gone when we were not aware of the destruction we are causing to Earth. Even multinational consumer goods company, Unilever has time and again pointed out the use of plastic and promoted sustainable living. In Pakistan, Unilever has often been spotted carrying out Corporate Social Responsibility (CSR) campaigns and other activities to make the planet a better place to live in the future.
#FacethePlastic with Unilever Pakistan
This time, however, Unilever Pakistan wants us to #FacethePlastic as a genuine pressing problem. More than 3.3M tons of plastic is wasted each year in Pakistan equating to about twice the height of the K2 mountain. Now, Unilever aims to reduce it.
Shaniera Akram, who is vocal about Karachi’s trash problem, also tweeted about Unilever’s initiative.
It's time we reimagined our relationship with plastic waste and became part of the solution. It's time to take responsibility and #FaceThePlastic with Unilever Pakistan! #UnileverForPakistan @Unilever pic.twitter.com/7VCO2tlL8b
— Shaniera Akram (@iamShaniera) January 27, 2021
The pandemic has left us unarmed against many difficulties, and plastic waste is one of them. Unilever Pakistan, by moving to a circular model, pledges to create more solutions than the plastic that they produce. Let’s join hands with @Unilever Pakistan to #FaceThePlastic pic.twitter.com/DeA8ne2vQS
— Muniba Mazari (@muniba_mazari) January 26, 2021
Unilever Pakistan has taken a great initiative to reduce and reuse plastic and plastic wastes. This is one of the huge step and @Unilever is being appreciated far and wide for this amazing initiative. #UnileverPakistan pic.twitter.com/O4ZNNBMBYS
— Sabeen Riaz (@ITheTaurus) January 27, 2021
Shaniera Akram Advises Pakistani Brands to Focus on Responsible Packaging and Marketing Products the Right Way. Read the fulls story here:
What is Unilever Doing to Solve the Plastic Issue?
Unilever is making sure that plastic stays in the economy but out of our environment. Unilever’s key goal is to create a circular economy system for plastics waste management in Pakistan. This will be done by testing new economic models, industrial, and consumer behaviour, policy shift and, engaging the private sector, and other non-traditional partners.
Unilever’s 2025 Plastic Packaging Commitment
Last year, Unilever made a plastic packaging commitment that by 2025 it will halve its use of virgin plastic, by reducing its absolute use of plastic packaging by more than 100,000 tonnes and accelerating its use of recycled plastic and also help collect and process more plastic packaging than it sells. Secondly, by accelerating use of recycled plastic in their packaging.
— Oh, Lady Mania! (@OhLadyMania) January 27, 2021
Here is what the good people at Unilever have to say:
While multinationals such as Unilever are playing their part in saving the planet, we should collectively clean our environment. Let’s join hand in hand in this amazing initiative to fulfil our duties being the responsible citizen of Pakistan.
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