Effie Pakistan jury sessions 2021 kickstarted in Karachi’s Marriott Hotel on 22nd and 23rd of January. Mr Nadeem Hussain, the jury chair for the 3rd Effie Awards addressed the jurors attending from the media, marketing and advertising industry to grade the most effective Pakistani campaigns under 23 Product and services Categories and 16 Specialty Categories ; Sustained success, David & Goliath, Branded content, Yearly topical marketing, Positive change – brands and non-profit, Corporate reputation, Media innovation, Passion for Pakistan, Seasonal marketing, Youth marketing, Renaissance, and Influencer marketing.
What are the Effie Awards?
Effie Pakistan is a not-for-profit driven activity that is organized by the Pakistan Advertisers Society (PAS). In 2019, PAS awards affiliated with Effie Worldwide and held the first Effie Awards in Pakistan. The awards are considered to be Pakistan’s most prestigious marketing effectiveness awards. Its mission is to support and improves the practice and practitioners of marketing adequacy. It recognises the accomplishment in marketing communications. Since 1968, winning an Effie has become a worldwide image of accomplishment. It is an associate program of Effie Worldwide that is focused on motivating and celebrating powerful marketers and advertisers internationally.
Day 1 Highlights
Day 2 Highlights
This year’s competition, the third one to be held under the Effie Pakistan banner, was initiated back in September 2019. The next session will take place on the 12th of February 2021.
Wow 360 is delighted and honoured to be the Digital Publication Partner for the Effie Awards 2021
Check out the highlights from Day 1 and Day 2 Here:
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Stay tuned to Wow 360 for more highlights from Effie 2021.