International Finance Corporation (IFC) has invested a $25M investment in Khaadi.
IFC is an international financial institution that offers advice, investment, and asset management services to private-sector companies struggling in developing countries. It has invested 25 million dollars in Khaadi for a minority stake.
The textile sector contributes nearly one-fourth of industrial value-added, and 8.5% of GDP and provides employment to about 40 per cent (about 19 million) of people. At least 30% of the labour in the textile sector are women. The investment will directly affect their livelihood, promote gender equality and create more jobs in the textile sector of Pakistan.
Khaadi announced the news on LinkedIn, “We are excited to announce that IFC – International Finance Corporation is investing up to US$ 25 million in our organization for a minority stake.”
It emphasised that the investment will empower Khaadi to become a global brand by accelerating growth plans and supporting future sustainability, “This strategic investment will enable us to accelerate our growth plans, support future sustainability and empower us to achieve our vision of a global brand.”
The post further said, “Since 1998, we have constantly worked to create a newer and more innovative retail and product experience for our customers- a one-stop fashion destination. With this investment, we will continue to raise the bar and transform our customer experience.”
On this occasion, the founder and CEO of Khaadi Corporation, Shamoon Sultan, said, “We are excited to begin the next chapter of Khaadi’s ambitions. We aim to cement our number one position, and I believe this investment will help us set new benchmarks through strategic initiatives to drive growth, corporate governance, and diversity.”
Khaadi Features Plus-Size Model in their Latest Campaign Addressing a Much Needed Category. Read the full story here:
Pakistani fashion brands have evolved over the years. Experts have observed the market closely and have taken up strategies to cater to their customers belonging to different categories successfully. However, the plus-size has often been ignored by fashion brands and retailers in the country, especially when it comes to pret. Plus-size women such as me had to flock to the market to buy loose cloth and other items of liking to be stitched.
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