The year has been unprecedented, but our sense of purpose is what give us courage and persistence towards business continuity. With this spirit, I am pleased to announce Effie Pakistan 2021.

Effies as you are aware, is not only a symbol of achievement, it represents the core of why we do what we do. It is also an important platform to spotlight our successes and learn from them and continue to strive for excellence. At the same time, it give us an opportunity to showcase your work internationally.

It was a proud moment when one agency from Pakistan was listed in the top 25 in APAC followed by a lot of individual and independent agencies being visible in the index.

This year, we invite you to participate with more fervor.

All the critical information you need to plan your entries is available online now. See how to enter, the categories, our judging criterion, entry formats, eligibility criteria, fee and payments and answers to frequently asked questions and other details that will help you make a successful and timely entry.

In need of inspiration on how to write your entries, check out the Case Studies on our website. Your starting point should be the ENTRY KIT It is also recommended that you register yourself on the Online Entry Portal and familiarize yourself with all the steps.

What’s New:

• Eligibility: Keeping the extraordinary circumstances, there is an extended eligibility period of 15 months from 1^st July 2019 – 30^th September 2020.
• Categories: 23 Products and Services | 16 Specialty Categories
• 3 New Categories: E-commerce | Marketing Innovation Solutions | Marketing Disruptors
• Multiple Deadlines: 4 deadlines starting from 31^st of October till 5^th of December.

Stay tuned for more news and updates!