Winners across more than 30 categories were announced at the Awards ceremony, marking the launch of an industry-led recognition platform for Pakistan’s creator economy.
Karachi, November 08, 2026: The EBM Pakistan Influencer Awards 2026 concluded its inaugural edition on Saturday, November 7, 2026, at Expo Centre Karachi. Presented by ARY Digital Network as Presenting Partner and hosted by HSY, Rabab Hashim, Dino Ali and Faiza Saleem, the ceremony announced winners across more than 30 categories, selected through a combination of performance data, expert jury evaluation and public voting. Moving beyond conventional measures of digital popularity, the awards recognised creators for their influence, contribution and impact across platforms and content categories.
The evening brought together nominees, members of the Advisory Board, Creator and Executive Juries, and other key stakeholders from across Pakistan’s digital and media landscape. Honours were presented in the Creator of the Year and Emerging Creator of the Year categories for Instagram, TikTok and YouTube, alongside a diverse range of disciplines, including lifestyle, fashion, food, comedy, entertainment, technology, business and careers, gaming and social impact.
Shahzain Munir, Executive Director, English Biscuit Manufacturers (Pvt.) Ltd. (EBM), title partner of the Pakistan Influencer Awards, said: “Pakistan has no shortage of creative talent, and content creators are increasingly influencing how people communicate, engage and connect with brands. At EBM, we believe in recognising and supporting talent that contributes to the country’s creative economy. Our partnership with the inaugural EBM Pakistan Influencer Awards reflects that commitment, and we are pleased to have supported a platform that celebrates the achievements of Pakistani creators while encouraging the next generation to pursue their creative ambitions.”
Salman Iqbal, Chief Executive Officer of ARY Group, Presenting Partner of the Pakistan Influencer Awards, said: “Creators and mainstream media now share the same audiences, and the best of them deserve recognition that meets global standards of credibility. ARY Digital Network was proud to present the inaugural Pakistan Influencer Awards and to bring this platform, built on data, expert evaluation and public participation, to viewers across the country. It is a meaningful step towards giving Pakistan’s creators the stature they have earned.”
Talha Aslam, Chief Curator of the Pakistan Influencer Awards, said: “The inaugural edition marks the beginning of a much larger ambition. Our vision is to build an annual platform that sets meaningful standards for recognition within Pakistan’s creator economy. This means continuously strengthening our evaluation framework, data and governance while creating greater opportunities for the ecosystem to grow. We see this as a long-term commitment to recognising and advancing the work of Pakistani creators.”
The awards were supported by Pepsi, L’Oréal Pakistan, Dalda, Tapal Danedar, Sooper, Piper’s Gold, TriFit, inDrive, Inovi Telecom and Startup Pakistan, alongside ARY Digital Network as Presenting Partner and ARY Plus. Hair and makeup for the evening was done by Trio Salon. The organisers extended their gratitude to all partners for their support in bringing the inaugural edition of the Awards to life.
The inaugural EBM Pakistan Influencer Awards 2026 comes at a time when Pakistan’s creator economy is gaining greater prominence. As digital creators increasingly shape public discourse, consumer behaviour, entertainment and cultural conversations, there is a growing opportunity to establish more structured platforms that recognise their contributions. Through a combination of performance data, industry expertise and audience participation, the awards aim to encourage greater recognition of creative talent and contribute to the continued development of Pakistan’s creator economy.
Pakistan Influencer Awards 2026 Winners List
