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EFFIE AWARDS 2022Media Marketing

Effie Awards 2022: Categories & Winner’s List

by Sahrish Shakeel April 2, 2022
written by Sahrish Shakeel April 2, 2022
LEADHers

Effie Pakistan is the most prestigious award programme in the marketing and advertising industry and is about ‘awarding ideas that work’ and celebrating the success of the industry. It is part of a global award programme that includes 52 national programs, 4 regional and 1 global award programme. It aims to lead, inspire and champion the practice and practitioners of marketing effectiveness and is a symbol of achievement that is widely respected worldwide.

The gala night for Effie Pakistan 2022 took place at the Airmen Golf Course & Recreational Park on the 1st of April in Karachi.

Following is the list of winners:

Effie Pakistan marketer of the year 2022

P&G Pakistan

Marketer of the Year 2022: P&G@ProcterGamble #effieawards2022 #weliveforit #effiepakistan #ideasthatwork pic.twitter.com/LnEjW63cS0

— WOW360 (@WOW360PK) April 1, 2022

Adaptive-Tec

Effie Pakistan Agency Network of the Year

Ogilvy Pakistan

. @OgilvyPakistan bags Agency Network of The Year 2022 – 4th time in a row#effieawards2022 #weliveforit #effiepakistan #ideasthatwork pic.twitter.com/mWrzfYta4l

— WOW360 (@WOW360PK) April 1, 2022

Effie grand Prix

Grand Prix – Campaign: The Veil of Care   Media Innovation  Generation/Greenstar  Agency: BBDO Pakistan

Biggest Award For The Night: THE EFFIE GRAND PRIX goes to BBDO Pakistan @BBDOWorldwide #effieawards2022 #weliveforit #effiepakistan #ideasthatwork pic.twitter.com/bNKHy42ySq

— WOW360 (@WOW360PK) April 1, 2022

Automotive

Gold, Campaign: Alsvin #DriveYourDreams Changan Alsvin Master Changan Motors Ishtehari

Agency: Ogilvy Pakistan

Beverages – Hot

Bronze, Campaign: Khanay Kay Baad Tapal Green Tea Please Brand: Tapal Green Tea Tapal Tea

Agency: IAL SAATCHI & SAATCHI

Brand Experience

Silver, Live or / & Digital, Campaign: Blue 3 Chalay 10 Shaves Tak! Brand: Gillette

Agency: P&G, Adcom Pvt. Ltd.

Branded Content

Bronze, Campaign: Fun Kay Saath Learning Zaroori National Ketchup National Foods Limited

Agency: MediaVest, Ailaan Advertising

Silver, Pakistan’s most-watched wedding song Telenor Pakistan

Agency: Ogilvy Pakistan

Construction, Real Estate Companies, and Allied Industry

Silver, Amreli Steels – Mothers’ Strength     Steel Rebars   Amreli Steels Limited

Agency: Arey Wah

Corporate Reputation

Silver , Campaign: Super Nahi Tou 4G Nahi  Jazz Super 4G  PMCL JAZZ

Agency: Fishbowl (Pvt) Ltd

E-Commerce

Gold, Campaign: No Measure to your Pleasure Durex  Reckitt Benckiser

Agency: Adcom Pvt. Ltd.

Silver, Campaign: Maybelline New York FIT ME Foundation     Loreal Paris

Agency: Digitz (Pvt) Ltd.

Education and Training

Bronze, Campaign:More se zyada safe online Pakistan Telenor Pakistan

Agency: Ogilvy Pakistan

Gold, Campaign: Taleemabad Telenor Pakistan

Agency: Ogilvy Pakistan

Fashion

Silver, Campaign: The Veil of Care Generation Greenstar

Agency: BBDO Pakistan

Finance

Bronze, Campaign: Bank Alfalah Remittance Bank Alfalah Limited

Agency: Ogilvy Pakistan

Bronze, Campaign: Roshan Digital Account State Bank of Pakistan

Agency: Adcom Pvt. Ltd.

Home Furnishings and Appliances

Silver, Campaign: Molty Foam Molty Foam

Agency: Ogilvy Pakistan

Household Supplies and Services

Gold, Daaghon Ka Champion  Surf Excel Unilever Pakistan Limited

Agency: BBDO Pakistan, Lowe India

Gold, Ariel Work For Home  Ariel    P&G

Agency: Symmetry Group

Silver, Mortein- Dengue Ab Nahin.   Mortein  Reckitt Benckiser

Agency: Adcom Pvt. Ltd.

Bronze, Ariel Washing Machine Partnerships Ariel    P&G

Agency: Adcom Pvt. Ltd.

Influencers

Silver, Salon@Home  TRESemme  Unilever Pakistan Limited

Agency: Team Reactivate Pvt. Ltd

Gold, Meet the survivors, Pakistan Polio Eradication Programme

Agency: Ogilvy Pakistan

Gold, Pabbo Badmash, Pakistan Polio Eradication Programme

Agency: Ogilvy Pakistan

Bronze, Commander Safeguard Hero Force    Safeguard P&G

Agency: Adcom Pvt. Ltd.

Internet and Telecom

Silver   Prosperous Pakistan Telenor Pakistan

Agency: Ogilvy Pakistan

Gold    Naming The Invisible Pakistanis Telenor Pakistan

Agency: Ogilvy Pakistan

Marketing Disruptors

Gold    Polio Roadblock Campaign Pakistan Polio Eradication Programme

Agency: Ogilvy Pakistan

Bronze FIRST-EVER ONLINE USED CAR GALA SUZUKI Suzuki Pakistan

Agency: Synite

Digital (Pakistan)

Bronze Drive, Camera, Action!  Drive-In Cinema  PMCL JAZZ

Agency: Fishbowl (Pvt) Ltd

Marketing Innovation Solutions

Silver   Crushed Pickle Campaign 2021  Crushed Pickle National Foods Limited   IAL SAATCHI & SAATCHI

Agency: MediaVest

Media Innovation

Gold    The Veil of Care  Generation Greenstar

Agency: BBDO Pakistan

New Product and Services

Gold, Smile – Happiness starts with a Smile Peek Freans Smile EBM

Agency: Ogilvy Pakistan

Non-Profit

Gold,  The Vaccination Experience  Pakistan Polio Eradication Programme

Agency: Ogilvy Pakistan

Silver, Meet the survivors  Pakistan Polio Eradication Programme

Agency: Ogilvy Pakistan

Gold, Pabbo Badmash  Pakistan Polio Eradication Programme

Agency: Ogilvy Pakistan

Packaged Foods

Silver   NESTLÉ CERELAC Movement  NESTLÉ CERELAC         NESTLE

Agency: Ogilvy Pakistan

Bronze Fortified Chakki Atta – Taaqat Sab Karne Ki!  Sunridge          Unity Foods Limited    Sunridge Foods PVT Limited
Agency: Adcom Pvt. Ltd.

Silver   Knorr Noodles Making Waves in the Minds of Gen Z Knorr Noodles Unilever Pakistan Limited

Agency: Arey Wah

Bronze Blue Band Chotu                     Upfield Pakistan PVT Ltd

Agency: JWT GREY Pakistan

Personal Care

Silver, Always Raha   Always P&G

Agency: Adcom Pvt. Ltd.

Bronze, Salon@Home  TRESemme  Unilever Pakistan Limited

Agency: Team Reactivate Pvt. Ltd

Bronze, Firebrand of the New Era Glow & Lovely Unilever Pakistan Limited

Agency: MullenLowe Rauf

Positive Change: Social Good – Brands (Services)

Silver, The Dark Secret Women’s Day Campaign PMCL JAZZ

Agency: Fishbowl (Pvt) Ltd

Silver, Prosperous Pakistan Telenor Pakistan

Agency: Ogilvy Pakistan

Bronze, Taleemabad  Telenor Pakistan

Agency: Ogilvy Pakistan

Positive Change: Social Good – Brands (Products)

Silver, The Veil of Care                      Generation      Greenstar        BBDO Pakistan

Gold, Tum Mazboot Ho        Lifebuoy Shampoo      Unilever Pakistan Limited

Agency: Ogilvy Pakistan

Silver, Domex Back to School Domex Unilever Pakistan Limited  Arey Wah

Agency: Reactivate

Bronze, Pampers for Paternity Pampers          P&G

Agency: Adcom Pvt. Ltd.

Renaissance

Silver, NESCAFÉ Ready to Drink #TurnUpYourChill NESCAFÉ  NESTLE

Agency: RED Communication Arts (Pvt) Ltd

Restaurants

Silver, KFC FEEL GOOD  KFC  KFC Pakistan

Agency: Synergy Dentsu

Seasonal Marketing (Services)

Silver, Creating a Digital Pakistan Jazz Business PMCL JAZZ

Agency: Fishbowl (Pvt) Ltd

Seasonal Marketing (Products)

Gold, Amreli Steels – Mothers’ Strength Steel Rebars Amreli Steels Limited

Agency: Arey Wah

Bronze, Sooper Dua-e-Shukr   Peek Freans Sooper  EBM

Agency: Adcom Pvt. Ltd.

Gold, Ramzan Ki Shan Shan Foods Shan Foods Pvt Limited  MediaCom

Agency: Body Beat Group

Bronze, Pampers for Paternity Pampers  P&G

Agency: Adcom Pvt. Ltd.

Snacks & Desserts

Gold, Trust Tou Must Hai  Shoop Instant Noodles  Shan Foods Pvt Limited

Agency: Fishbowl (Pvt) Ltd

Social Media

Gold, #PlaySafe: Pleasurable safe sex Durex  Reckitt Benckiser

Agency: Adcom Pvt. Ltd.

Bronze, HBL Personal Loan via HBL Mobile  HBL

Agency: Symmetry Group

Sustained Success

Silver, Tum Mein Aur Aik Cup Chai  Tapal Danedar Tapal Tea

Agency: IAL SAATCHI & SAATCHI

Gold, The No.1 Hair Care Brand Lifebuoy Shampoo Unilever Pakistan Limited

Agency: Ogilvy Pakistan

Topical Marketing

Bronze, Zalmi Wrap Meal  McDonald’s Pakistan  McDonald’s Pakistan

Agency: Manhattan Communications (Pvt) Ltd

Bronze, Drive, Camera, Action!  Drive In Cinema PMCL JAZZ

Agency: Fishbowl (Pvt) Ltd

Youth Marketing

Bronze, Always Azad Always P&G

Agency: Adcom Pvt. Ltd.

Silver, NESCAFÉ Ready to Drink #TurnUpYourChill   NESCAFÉ  NESTLE

Agency: RED

Communication Arts (Pvt) Ltd

Silver, Trust Tou Must Hai  Shoop Instant Noodles  Shan Foods Pvt Limited

Agency: Fishbowl (Pvt) Ltd

Effie Awards 2022: Amna Khatib-Paracha, GroupM on How the Digital Influencer Sector will be More Formalised in the Future. Read the full story here:

Amna Khatib – Paracha, CHIEF DIGITAL AND STRATEGY OFFICER, Group M was present at the Effie Pakistan jury session 2022. In an exclusive interview with Wow 360, Amna spoke about how the digital influencer market will be formalized in the coming year. An influencer is someone with his / her personality and has a unique aura around them, according to Amna. She stresses that this industry needs to be further formalized, and the criterion will not just be the following and reach.

Effie Awards 2022: Amna Khatib-Paracha, GroupM on How the Digital Influencer Sector will be More Formalised in the Future

Have something to add? Let us know in the comments section below.

For more news and updates, stay tuned to Wow 360.

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