Amna Khatib – Paracha, CHIEF DIGITAL AND STRATEGY OFFICER, Group M was present at the Effie Pakistan jury session 2022. In an exclusive interview with Wow 360, Amna spoke about how the digital influencer market will be formalized in the coming year.
An influencer is someone with his / her personality and has a unique aura around them, according to Amna. She stresses that this industry needs to be further formalized, and the criterion will not just be the following and reach. Digital influencers need to add value as now a lot of money will be invested in the PR element of how things are taken forward.
Watch the Video Below:
Effie Pakistan jury session 2022 was held in Karachi’s Marriott Hotel on the 18th of February. Jurors from the media, marketing, and advertising industry met to grade the most influential and effective Pakistani campaigns at the event.
Effie Pakistan is the most prestigious award program in the marketing and advertising industry. It is part of a global award program that includes 52 national programs, four regional, and one international award program.
The awards celebrate awarding ideas that work and the success of the industry. They aim to lead, inspire and support the practice and practitioners of marketing effectiveness and are a symbol of achievement widely respected worldwide.
Effie Awards 2022: Salman Yousuf, Hilal Foods ( Pvt) Ltd. On Judging Entries & Future Expectations. Read the full story here:
Effie Pakistan jury session 2022 was held in Karachi’s Marriott Hotel on the 18th of February. Jurors from the media, marketing, and advertising industry met to grade the most influential and effective Pakistani campaigns at the event. Salman Yousuf, GROUP DIRECTOR MARKETING & E-COMMERCE, Hilal Foods ( Pvt) Ltd, tells us about criteria for judging entries and insights into expectations from brands and marketing communication in the coming year.
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