Aly Mustansir, CEO, MEDIALOGIC PAKISTAN; BRAND CONSULTANT & TRAINER gives us insights on trends with regards to TV, digital, print, radio, and outdoor media. He talks about the innovations in measuring TV viewership and what he’s looking at in particular when judging the entries at the Effie 2022 Jury session.
Watch the Video Below:
Effie Pakistan jury session 2022 was held in Karachi’s Marriott Hotel on the 18th of February. Jurors from the media, marketing, and advertising industry met to grade the most influential and effective Pakistani campaigns at the event.
Effie Pakistan is the most prestigious award program in the marketing and advertising industry. It is part of a global award program that includes 52 national programs, four regional, and one international award program.
The awards celebrate awarding ideas that work and the success of the industry. They aim to lead, inspire and support the practice and practitioners of marketing effectiveness and are a symbol of achievement widely respected worldwide.
Effie Awards 2022: “Sustainability will be Part of Briefs, Conversations in Marketing & Become a Bigger Part of What We Do As Advertisers,” Nida Haider, Managing Partner, IAL Saatchi & Saatchi. Read the full story here:
In 2021, the pandemic dominated the marketing communication of brands. We saw consumers having to make huge changes in lifestyle and brands had to adapt accordingly. While everyone has adjusted to the new normal, what can we expect to see in 2022? We caught up with Nida Haider, Managing Partner at IAL Satchi, and Satchi at the Effie Awards Jury session to find out what she anticipates to be the trends and challenges for 2022 in the media marketing and advertising industry.
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