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ROAD TO ASIAN GAMES BEGINS: 23 TEAMS SET TO COMPETE IN THE 2026

by Ayesal A
written by Ayesal A

PUBG MOBILE Esports announced today the participating National Olympic Committees (NOCs) and teams for the 2026 Asian Games Esports Qualifiers: PUBG MOBILE Asian Games Version, with

PUBG MOBILE officially announced the 23 participating National Olympic Committees (NOCs) and their teams for the 2026 Asian Games Esports Qualifiers: PUBG MOBILE Asian Games Version today, marking the beginning of the second Asian Games for which PUBG MOBILE has been an official title.

• Top teams from across Asia will compete on the stage in Vietnam, making the most of this unique opportunity to compete for pride and honour among elite athletes from across the region.

• The 2026 Asian Games Esports Qualifiers: PUBG MOBILE Asian Games Version will take place from June 19–21, kicking off with a Group Stage that sees the 23 teams randomly seeded into two groups, with the top six of each group advancing to the Qualifiers Finals.

• The 2026 Asian Games will showcase the best gameplay from the continent, connecting players and PUBG MOBILE fans alike in celebrating the top competitors of the region.

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Business

A New Platform to Connect Industry, Talent and Opportunity

by Ayesal A
written by Ayesal A

PREDA (Public Relations, Events, Digital & Activation Association), in collaboration with Pinnacle X, officially launched PREDAXIS – Minus The Gatekeep, a new industry platform designed to strengthen collaboration, knowledge sharing, talent development, and industry engagement across Pakistan’s communications, marketing, public relations, media, events, digital, activation, and experiential sectors.

The official Press & Media Launch was held at City Talks, Habitt City, Karachi, bringing together industry leaders, media professionals, agencies, academia, community partners, and corporate stakeholders to unveil the vision behind PREDAXIS.

Positioned as a long-term industry movement rather than a one-time event, PREDAXIS aims to create stronger connections between industry, academia, communities, and future talent while fostering meaningful dialogue around the future of communications, marketing, media, public relations, events, digital, and experiential marketing.

PREDA’s Commitment to Industry Development

Opening the event, Ms. Shanaz Ramzi, General Secretary, PREDA, welcomed attendees and highlighted the importance of creating stronger industry platforms that encourage collaboration, innovation, and professional development.

She emphasized that today’s rapidly evolving communications landscape requires closer cooperation between public relations professionals, event specialists, digital practitioners, activation experts, brands, agencies, media organizations, and educational institutions.

Speaking on PREDA’s support for the initiative, she noted:

“PREDA was established to strengthen and elevate the communications ecosystem in Pakistan. PREDAXIS represents an important step towards creating meaningful connections between industry leaders, future talent, academia, and communities. By bringing diverse stakeholders together, we can collectively shape a stronger and more future-ready industry.”

Building a Stronger Industry Ecosystem

Speaking at the launch, Ms. Selina Rashid Khan, President of PREDA, emphasized the importance of industry collaboration and ecosystem development.

“The future of our industry depends on how effectively we collaborate, share knowledge, and create opportunities for the next generation. PREDAXIS has been established as a platform to bring stakeholders together and strengthen the ecosystem for long-term growth.”

Global Perspective on Industry Transformation

Ms. Frieha Altaf, Senior Vice President of PREDA, highlighted the growing importance of communities, collaboration, and adaptability in a rapidly changing world.

“The strongest industries are built through connected communities, shared learning, and meaningful collaboration. The future belongs to those who create opportunities for others, invest in future talent, and embrace change as a catalyst for growth.”

The Vision Behind PREDAXIS

Presenting the vision behind the initiative, Asif Memon, Founder of PREDAXIS, stated:

“PREDAXIS is designed to become a catalyst for industry conversations, partnerships, talent development, and innovation. Our objective is to create a platform where opportunities, knowledge, and relationships can thrive across the entire ecosystem.”

Strategic Partner Announcements

During the launch, PREDAXIS announced its founding ecosystem partners:

  • Pakistan Advertisers Society (PAS) – Industry Partner
    • Institute of Business Management (IoBM) – Academic Partner
    • Padel Walay Loug (PWL) – Community Partner
    • Ishtehari – Founding Partner
    • Townevent – Official Online Registration Partner

These organizations join the movement with a shared commitment to advancing industry collaboration, professional development, and future talent engagement.

PREDAXIS Summit 2026

The launch also unveiled key details of the flagship PREDAXIS Summit 2026, which aims to become one of Pakistan’s leading platforms for industry dialogue and thought leadership.

The summit is expected to bring together:

  • 250+ Industry Professionals
    • 20+ Industry Leaders & Speakers
    • 6+ High-Impact Panel Discussions
    • Leading Brands, Agencies, Media Organizations, Technology Companies & Academic Institutions
    • Senior Decision-Makers from Communications, Marketing, PR, Media, Digital, Events & Experiential Industries

Key Discussion Themes

PREDAXIS 2026 will feature bold and future-focused conversations addressing some of the most important challenges and opportunities shaping modern industries.

Keynote: Behind the Gatekeep: The Knowledge, Networks & Power That Shape Industries

Panel 1: Agency vs. Client: What We Wish We Could Say to Each Other

Panel 2: The Reputation Economy: How AI Is Rewriting Visibility, Trust & Influence

Panel 3: Influencers, Creators & The New Attention Economy

Panel 4: Events: The Experience Economy

Panel 5: The Business of Being Human

Panel 6: The Next Ecosystem

Roadshows & Future Talent Engagement

Beyond the summit, PREDAXIS will undertake a series of campus roadshows and industry-academia engagement initiatives designed to inspire, educate, and connect future professionals with industry leaders.

The initiative aims to engage:

  • 5,000+ Students & Future Talent
    • Universities and Academic Institutions Across Pakistan
    • Emerging Entrepreneurs & Young Professionals
    • Industry Experts & Corporate Leaders

The roadshows will focus on career development, leadership, mentorship, innovation, workplace readiness, and industry exposure.

Building the Future Together

PREDAXIS invites brands, agencies, educational institutions, professional bodies, media organizations, communities, and industry leaders to become part of a growing movement dedicated to creating a stronger, more connected, and opportunity-driven ecosystem.

The initiative believes that the future of the industry will be shaped not by individual organizations alone, but by the collective strength of partnerships, communities, and shared knowledge.

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LifestyleMusic

SEPMA Academy presents Nusrat Fateh Ali Khan Award to a budding visually impaired singer

by Ayesal A
written by Ayesal A

The renowned platform Shaan e Pakistan which proudly kicked off its 10-year milestone celebration late last year with the setting up of SEPMA Academy to provide free space for unparalleled music education to the visually impaired and specially abled individuals, held its award and citation ceremony, and press conference to announce its plans here earlier today. The vibrant event opened with a Red Carpet buzzing with distinguished personalities such as Dr Ramesh Kumar Vankwani, Sahir Lodhi, Razzak Pardesi, Hon. CG of Morocco, Ishtiaq Baig, and many more.

After Tilawat, naath, and national anthem presented by the visually impaired students of Ida Rieu, the welcome address was delivered by Shanaz Ramzi, an integral part of SEPMA events since day one. She shed light on the vision behind SEPMA Academy, founded in the memory of Huma’s father, Haji Zikar Pardesi, and its proposed activities to celebrate the tenth year of Shaane e Pakistan, a platform that has been connecting people around the world through music, fashion, and food.
The highlight of the evening was an award and citation distribution ceremony to acknowledge the young special talent from various institutions that have been working with SEPMA Academy. The grand Nusrat Fateh Ali Khan Award was presented by Dr Ramesh Kumar Vankwani to Gulsher, a student of Ida Rieu. Citations were also distributed by him to students of Ida Rieu, IHRI, and TCF.

This was followed by a speech by Dr Ramesh Kumar Vankwani who expressed his delight in joining hands with SEPMA and hoped it would pave the way to future partnerships and collaborative events. He spoke about Prem Nagar’s role in supporting marginalized communities, especially in Thar.

Razzak Pardesi was up next, whose institution, Institute of Holistic Rehabilitation and Inclusion (IHRI) was represented by its students present at the event. He also felt that collaboration was cth ony way forward. Also speaking on the occasion were Hon. CG of Morocco, Ishtiaq Baig, Sahir Lodhi, and Ramsha Pardesi. Speaking on the occasion, Huma Zikar Pardesi stated, “I hope that in our tenth year, we will be able to provide an international platform for some of these students to display their talent. I am sure that these partnerships we are creating will help us go a long way. I also urge everyone to help me raise funds for this noble cause, as alone I will be able to do only so much, but together, we will be able to grow. This year will inshallah culminate in a grand Jashn e ShaanePakistan 2026 Inclusivity Festival, and I would like everyone to join hands with us in this great cause and support us whether financially, in kind, or in spirit.”

A short, moving tableau and awareness-raising inclusive activity by SEPMA was up next, produced and directed by Huma Haji Zikar Pardesi. The costumes for the visually impaired participating in the tableau were courtesy House Of Braahti.
The evening ended in high tea and positive vibes from all present.
ABOUT SHAAN-E-PAKISTAN

Shaan-e-Pakistan Foundation aims at creating a cultural exchange between countries through art, music, food, and fashion. It aspires to not only promote established and emerging local talent but also have an ongoing collaboration with international artisans from around the world, thereby propagating universality and peace while celebrating all commonalities and differences alike. Not surprisingly, SEP has a significant number of successful national and international events to its credit, as well as associations with top-tier celebrities, stylists, socialites, and artists.

About SEPMA
Under the umbrella of Shaan e Pakistan, SEPMA (Shaan-e-Pakistan Music Awards) was created with the vision to elevate musicians, and honour their hard work and dedication by introducing a high-profile and credible music awards. Over the years, SEPMA has collaborated with renowned musicians and organizations to promote inclusivity and acknowledge talent.

SEPMA Academy
The academy, founded by Huma Haji Zikar Pardesi stands tall in the heart of the city, as a testament to the transformative power of music. Envisioned on the principles of inclusivity and empowerment, SEPMA Academy promises to be a beacon of hope for countless students and musicians, for nurturing their artistic expression, and providing them a platform to showcase their talent not just nationally, but internationally as well.

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LifestyleSports

EMPOWER SPORTS ACADEMY AND PRIME MINISTER’S YOUTH PROGRAMME ANNOUNCE 3RD NATIONAL EMPOWER GIRLS TOURNAMENT 2026

by Ayesal A
written by Ayesal A

Empower Sports Academy, Pakistan’s leading non-profit dedicated to empowering girls through sport, announced here today at Governor’s House, the 3rd National Empower Girls Tournament 2026, held in partnership with the Prime Minister’s Youth Programme (PMYP). The tournament will feature competition across four disciplines: Volleyball, Badminton, Taekwondo, and Athletics — including the 100m, 200m, 400m, Javelin Throw, and Discus events.

The event was well-attended by leading media houses, corporate partners, sports professionals and federations, educators, and stakeholders from across the country.

Journalist, social activist, and PR practitioner Shanaz Ramzi opened the event and said, “Now in its third year, the National Empower Girls Tournament has grown into one of Pakistan’s most significant platforms for young female athletes, drawing competitors from across the country and allowing them to compete at a national level.

This year’s expanded partnership with the Prime Minister’s Youth Programme marks a major milestone for the Academy, reflecting the government’s commitment to investing in girls’ sport as a national priority.”
She then introduced Alisha Junaid, the young national-level volleyball player and founder of Empower Sports Academy. Alisha shared her journey so far and highlighted details of the upcoming third Empower National Girls Tournament. Speaking on the occasion, she said, “When I founded Empower Sports Academy, I had one vision: to give girls in Pakistan the same right to compete in the Olympics, to grow, and to dream that every young athlete deserves. This tournament is not just a competition — it is a pipeline to the world stage. And with the Prime Minister’s Youth Programme standing with us, we are sending a powerful message to every girl in Pakistan: your ambition matters, and your country believes in you.”

Malika Junaid, Co-Founder, Empower Sports Academy said, “As a mother and Co-Founder of this Academy, I have always believed that no dream is too big for our daughters. These tournaments are how we find Pakistan’s future Olympians. Our upcoming flagship facility in Islamabad will give them the world-class environment they deserve to train and excel. We are not just running a tournament — we are building a generation of champions.”

Chairman of the Prime Minister’s Youth Programme, Rana Mashhood Ahmad Khan, expressed his delight at the progress made so far by Empower Sports Academy. He said, “The Prime Minister’s Youth Programme exists to unlock the potential of Pakistan’s young people — and today, that means unlocking the potential of our young women. Empower Sports Academy is doing extraordinary work: finding talent where others have not looked, and building the foundations of a sporting future for the girls of this nation. This partnership reflects the government’s commitment to ensuring that Pakistan’s daughters have every opportunity to rise — not just nationally, but on the Olympic stage. We are proud to stand alongside Empower Sports Academy in making that vision a reality.

This initiative reflects our government’s unwavering commitment to uplifting young women through sport. By reaching out to 10,000 girls this year and expanding even further in the years to come, we are broadening access to training, mentorship, and competitive opportunities. These young athletes will become the champions who proudly represent Pakistan on global stages.”

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Education

NJV SCHOOL UNVEILS “MURAQQA-E-SHEHER”: A SURVEY OF URBAN ARTISTIC EXCELLENCE

by Ayesal A
written by Ayesal A

NJV School, a leader in academic and cultural evolution, opened Muraqqa-e-Sheher (The City’s Album) here yesterday. This landmark art exhibition, curated by Romila Kareem and hosted by Farzana Tunio, bridged established mastery with the future of art education in Karachi. The event was well-attended by people from the art community and the media.

Showcasing a diverse group of artists, the exhibition explored the region’s urban and cultural tapestry. The event marked a significant shift in the school’s creative trajectory, coinciding with the launch of a new diploma program aimed at setting a new standard for vocational arts education in Pakistan.

Bringing together masters of the craft and the academic community, the exhibition will remain open for public viewing through May 15.

“This exhibition underscores our commitment to fostering a space where art, history, and education converge,” said Farzana Tunio, advocate for cultural preservation at NJV School. “By bridging traditional craftsmanship with contemporary discourse, we are providing our students with a robust foundation to excel on a global stage.”

Key Features and Benefits:
• Curated Excellence: Features a prestigious lineup including Meher Afroz, Abdul Jabbar Gul, and Furrukh Shahab.
• Cultural Connection: The “City’s Album” theme offers a unique lens into the regional urban experience.
• Educational Evolution: Serves as the momentum for NJV’s upcoming diploma program, fostering a new era for art education.

The exhibition serves as a pivotal moment for the department, validating the school’s vision of artistic excellence through the endorsement of established industry leaders. Featured artists also include Shahana Munawwar, Adnan Mairaj, Hassnain Awais, Munawwar Ali Syed, and Nusrat Khawaja.

For more information about Muraqqa-e-Sheher or to schedule an interview, please contact Romila Kareem at the NJV Art and Design Department.

About NJV Art and Design Department: The NJV Art and Design Department is dedicated to nurturing the next generation of Pakistani artists through rigorous academic programs and high-profile exhibition platforms. With the upcoming launch of its new diploma program, the department aims to set a new standard for vocational and creative arts education in the country. Under the leadership of Ms. Farzana Tunio, the institution continues to honor heritage while empowering creative thinkers.

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CultureLifestyleMusic

Humnava Goes Weekly with Holoyor, Building a Movement of Togetherness Through Music, Conversations, and Community Gatherings

by Ayesal A
written by Ayesal A

Global music platform Humnava has unveiled its fourth release, Holoyor, as it continues to redefine how music is consumed, felt, and shared. With Season 1 now unfolding through weekly releases and intimate community gatherings, Humnava is creating a new culture of listening that brings audiences closer to the music through curated sessions, conversations with its creators, and shared spaces of reflection and creative exchange.

Holoyor, meaning beloved, unfolds like a hidden passage beyond time, where memory becomes the guide and rhythm turns inward. Recorded at the now-shrinking Attabad Lake, Hunza, the song moves in slow, circling waves toward a childhood that once felt soft, innocent, and unguarded, only to reveal the quiet ache of time passing unnoticed. A haunting meditation on longing, memory, and the grief of losing a former self, while still holding on to what remains sacred, Holoyor is sung in
Wakhi. The track carries a deep emotional resonance, acting as both a personal lament and a spiritual balancer.

Curated by Xulfi and Sherry Khattak, Holoyor features vocals by Naveed Hassan (Naveed Deevon), Yamna Rahim, and Nazalia Rahim, and brings together a layered ensemble including Sherry Khattak on electric guitars and backing vocals, Sohail Rumi on acoustic guitars, Melvin Arther on bass, Anwar Khan on flute, Ali Habib on rubab, Ilhan Karim on Chitrali sitar, Veeru Shan on duff, Adnan Karim on percussions, and Dorian Jonas Goetsch on synth and beat.

Together, they build a soundscape that feels intimate yet expansive, carrying Wakhi emotion
through a contemporary arrangement shaped by mountain memory and modern texture. Speaking about the release, Co-Founder and Creative Director Xulfi said, “For me, Holoyor is about returning to something we quietly lose – our inner child. We’re born with a kind of magic, a limitless way of seeing the world. But over time, systems and expectations build invisible walls around us, and we begin to mistake that confinement for freedom. As we grow, those walls only get stronger.

Staying free, then, becomes a choice. I try to hold on to the way I once believed—in possibility, in wonder, in the idea that things can still become good. That connection keeps me grounded. That’s why Holoyor moves me. It feels like the poet is speaking to their childhood as a lost beloved, realizing how much they’ve changed. And maybe that’s the quiet tragedy – we lose ourselves while chasing everything else. Holding on to who we once were takes effort. But it might be the only way to remain truly free.”

Written by M Rahim (Faiz Rahim) and composed by Rahim (Faiz Rahim) and Xulfi, Holoyor has been arranged by Xulfi and Sherry Khattak, produced and mixed by Xulfi, and mastered by Stuart Hawkes at Metropolis Mastering, London. The accompanying music video has been directed by Soheb Akhtar, with consulting editor-director Xulfi, cinematography by Zain Haleem, post-video production by Mehroz Raza and Hunain Shamim, and grade by Zairi Mohd. Production design is
by Hashim Ali, art direction by Sara Vohra, wardrobe by Fatima Butt, styling by Wajeeha Badar, with Ambiance as the hospitality partner, Spotify as the official music streaming partner, and Active Media as on-ground partner.

Beyond the music itself, Humnava has also begun building a living community around the project through a series of intimate weekly gatherings that bring artists, collaborators, and audiences together in shared spaces of listening, reflection, and creative exchange. These evenings extend the spirit of the season beyond the screen, allowing the world of Humnava to be experienced not only through song releases but also through conversation, unreleased material, and a growing
sense of collective belonging.

Co-founded by Xulfi and Muhammad Ibrahim, Humnava is a global music and art platform rooted in Pakistan that brings artists from around the world together through music. Its first season, set in Hunza, brought together over 30 musicians and collaborators from Pakistan and other countries, including France, Germany, Algeria, and Zambia, for an immersive camp built around collaboration, creative exchange, and cultural dialogue.

With Holoyor, Humnava continues to build the world of Season 1, which will further unfold through Sway, Lost in Love, Koi Achi Khabar, Isekta, and Darmaan. Together, these songs form the first chapter of Humnava’s larger artistic journey, one that continues to move across borders, genres, and audiences while deepening the project’s vision of connection through sound. Holoyor is now available to watch on YouTube, stream on Spotify, and experience across broadcast platforms.

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Lifestyle

Novo Nordisk Brings Obesity Care to Pakistan Through Live Lighter Initiative

by Ayesal A
written by Ayesal A

Novo Nordisk, the Danish leading global healthcare company, marked an important milestone in Pakistan by launching its “Live Lighter” initiative for people living with obesity at a grand event held at the Mohatta Palace, in Karachi. The event brought together healthcare leaders, policymakers, media, and influencers to address one of the country’s most pressing yet misunderstood health challenges, obesity.

Despite its growing prevalence both globally and in Pakistan, obesity continues to be viewed through a lens of personal responsibility, often delaying timely and appropriate care. It is closely linked to more than 200 medical conditions, including type 2 diabetes, cardiovascular disease, kidney and liver disorders and some types of cancers that significantly affect long-term health and quality of life and putting increasing pressure on healthcare systems.

Addressing the audience, H.E Maja Mortensen, Ambassador of Denmark to Pakistan, emphasized the importance of partnerships in advancing healthcare outcomes. She said, “Tackling complex health challenges like obesity requires collaboration, innovation, and a shared commitment to improving lives. Denmark has a strong legacy in healthcare innovation, and it is encouraging to see this expertise contributing to meaningful progress in Pakistan’s healthcare landscape.”

Prof. Emerita Tasnim Ahsan, Dean Medicell Institute of Diabetes Endocrinology & Metabolism, and Director at OMI hospital, said, “Every patient’s journey is unique, and weight management remains challenging for many people because of their biology and for some, that biology means lifestyle changes alone may not be enough. Just as we would not ask a patient with diabetes or hypertension to manage their condition through willpower alone, there are patients living with obesity for whom medical intervention, guided by a physician, becomes not just appropriate but necessary. I encourage people living with obesity to speak openly with their doctors about all the options available to them.”

“Obesity can no longer remain on the sidelines of healthcare discussions,” said Rashed Rafique Butt, Representative Novo Nordisk Pakistan. “For too long, obesity has been reduced to a question of willpower alone. Science tells us otherwise. Novo Nordisk is a global healthcare leader with more than 100 years of experience in diabetes care and the treatment of serious chronic diseases, alongside over three decades of dedicated research in obesity. For us, this is not a new focus. It is a long-term commitment grounded in science, responsibility and patient safety.”

As part of its global commitment to advancing obesity care, Novo Nordisk continues to work toward expanding access to its innovative treatment solutions across markets worldwide, including Pakistan*, in alignment with local regulatory frameworks and requirements.

*Wegovy®️ (semaglutide 2.4mg), a once-weekly therapy for people living with obesity, has received approvals from leading global regulatory authorities, including the U.S. Food and Drug Administration (FDA) and the European Medicines Agency (EMA).

About Novo Nordisk
Novo Nordisk is a leading global healthcare company founded in 1923 and headquartered in Denmark. Our purpose is to drive change to defeat serious chronic diseases built upon our heritage in diabetes. We do so by pioneering scientific breakthroughs, expanding access to our medicines, and working to prevent and ultimately cure disease. Novo Nordisk employs about 68,800 people in 80 countries and markets its products in around 170 countries.

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Lifestyle

Roses of Humanity Travels to Karachi’s Beaumont House – a Tribute in Bloom to Gaza’s Children

by Ayesal A
written by Ayesal A

Roses of Humanity, an immersive art installation honouring the memory of children killed in Gaza, opened on April 21st, 2026 at the Beaumont House, Karachi and will remain open to the public till April 27th. The opening ceremony was attended by members of the art, corporate and social communities, gathered together to bear witness to the devastating human toll of war and to stand in collective remembrance of innocent lives.

The installation first debuted in Lahore at a standalone event where it was later unveiled again at the Lahore Literature Festival. This highly acclaimed exhibit features thousands of hand stitched fabric roses, each one representing a child whose life was cut short, transformed into a symbolic garden of remembrance, enveloped in evocative soundscapes, gentle fragrance and thoughtful lighting design. The result is a deeply emotional and sensory experience, encouraging reflection on collective grief, empathy and dignity.

Each rose also bears a handwritten tag with the name and age of a child killed in Gaza since October 7, 2023, each one visible from every angle. The tags, typically used to mark young saplings, symbolise these children as precious blooms in God’s garden—resilient, rooted and now at peace.

The rose, deeply symbolic in Islamic tradition, represents divine beauty, paradise and the soul’s spiritual journey, making it a fitting tribute to the innocent children of Gaza. Together, these glowing red roses on Earth mirror the celestial Rosette Nebula above, a cosmic rose of stars, suggesting that the children now shine among the heavens in the grand rose of humanity.

The project is an initiative by Labour & Love in collaboration with The Fundraisers BBS and is committed to continue raising USD 1.5 million for the Palestine Children’s Relief Fund’s (PCRF) Child Amputee Rehabilitation Program in Gaza.

Speaking on the occasion, Nuria Iqbal, curator Roses of Humanity, shared: “Each rose is crafted from discarded fabric, once cast aside and now reborn in beauty, symbolising the forgotten lives of Gaza’s children. The varied colours and textures reflect the diversity of creation and the strength of unity amidst difference. While the installation began with 15,000 roses, representing the number of children reported killed in Gaza as of June 2024, this number is not static. More roses have been added and will continue to be added as we bear witness. Though rooted in Gaza, this work speaks to a wider human reality, of lives lost, voices unheard, and the urgent need for compassion across all issues we face today. Together, these roses form a living tribute to humanity, reminding us that dignity flourishes when we are seen, heard, and held in compassion.”

The installation has been brought to Karachi with the support of Beaumont House, Sapphire, The Fundraisers’ Bargain Basement Sale (BBS), and Daewoo through material, logistical and financial contributions. Origami served as the digital media partner, while Lotus Client Management & Public Relations as strategic communication partners.

The installation is open to the public from April 21 – 27 at Beaumont House, 10/2 Beaumont Rd, Civil Lines, Karachi.

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Movies

Made in Pakistan: Spotify Marks 5 Years of Music Discovery & Homegrown Growth

by Ayesal A
written by Ayesal A

In Pakistan, listeners are exploring more music than ever before—moving across genres, generations, and languages in ways that are reshaping how music is discovered and experienced. Five years since its launch in the country, Spotify is marking a milestone defined not just by growth, but by a shift in how deeply audiences are engaging with music.

Since 2021, Spotify has become an integral part of how music is experienced in Pakistan. Over this period, listenership on the platform has grown by more than 750%, while listeners have created over 15 million user-generated playlists, highlighting how actively audiences are curating and shaping their own music journeys.

This shift is also reflected in listening behavior. Today, the average Spotify listener in Pakistan streams more than 140 different artists per year, pointing to a highly discovery-driven audience where exploring new music is the norm.

A Diverse and Evolving Sound
From Pakistani hip hop, Pakistani pop, and qawwali to regional sounds, listeners in Pakistan are embracing a wide range of genres, reflecting a music culture that blends tradition with contemporary influences and continues to evolve rapidly.

As listening becomes more diverse, more listeners are discovering and engaging with Pakistani artists, with local music continuing to grow on Spotify. Since 2021, total plays of Pakistani artists on the platform have grown more than sevenfold, pointing to a deeper connection between audiences and homegrown talent.

The artists defining this moment reflect that growth. From contemporary voices like Talha Anjum, Umair, and Hasan Raheem, to enduring icons such as Atif Aslam and Nusrat Fateh Ali Khan, listeners are moving seamlessly between new and legacy sounds—highlighting the breadth of Pakistan’s musical identity.

Similarly, tracks like “Jhol” by Maanu and Annural Khalid, “Pal Pal” by Afusic and AliSoomroMusic, “Wishes” by Hasan Raheem, Umair, and Talwiinder, “Bikhra” by Abdul Hannan and Rovalio, and “Maand” by Bayaan, Hasan Raheem, and Rovalio have emerged as defining songs of the streaming era.

Championing Homegrown Music
This momentum is being shaped through Spotify’s continued investment in Pakistani music. Playlists like “Pakka Hit Hai” have become a home for the country’s biggest contemporary hits, while “ICON Pakistan” celebrates the legacy of Pakistan’s most influential artists.

Pakistan’s music ecosystem is expanding rapidly. Since launch, the number of Pakistani artists on Spotify has grown by nearly 75%, as more creators enter the space and reach audiences both locally and globally.

Supporting Artists Across Pakistan
Supporting this evolution remains a key focus for Spotify. Through initiatives like “RADAR Pakistan”, “EQUAL Pakistan”, and “Fresh Finds Pakistan”, the platform continues to invest in artists at every stage, helping emerging voices break through while supporting established talent in reaching new audiences.

“Music has always been at the heart of culture in Pakistan, but what we’re seeing now is a new level of connection. Listeners are exploring more, discovering faster, and showing up for homegrown artists in a way that feels truly powerful,” said Rutaba Yaqub, Spotify’s Artist & Label Partnerships Manager for Pakistan & UAE. “From emerging voices to iconic legends, there’s a real momentum behind Pakistani music today, and it’s exciting to see how that continues to grow.”

Together, these shifts point to a music culture that is becoming increasingly open, dynamic, and discovery-led, where listeners are not only shaping what’s popular but actively driving the rise of new artists and sounds across Pakistan.

Listeners can explore the tracks that defined the past five years on Spotify’s “Made in Pakistan” playlist.

Most-Streamed Pakistani Artists in Pakistan in the Last 5 Years

1. Talha Anjum
2. Atif Aslam
3. Umair
4. Hasan Raheem
5. Nusrat Fateh Ali Khan

Most-Streamed Pakistani Tracks in Pakistan in the Last 5 Years

1. “Jhol” by Maanu and Annural Khalid
2. “Pal Pal” by Afusic, AliSoomroMusic
3. “Wishes” by Hasan Raheem, Umair, Talwiinder
4. “Bikhra” by Abdul Hannan, Rovalio
5. “Maand” by Bayaan, Hasan Raheem, Rovalio

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EntertainmentFeaturedTechnology

JUJUTSU KAISEN & NEW EVOLVING UNIVERSE MODE HIT PUBG MOBILE’S 8TH ANNIVERSARY v4.3 UPDATE

by Ayesal A
written by Ayesal A

PUBG MOBILE, one of the world’s most popular mobile games, has revealed major additions in its Version 4.3 Update.

Available until May 10th, 2026, players can experience the Evolving Universe themed mode, where out-of-this-world features transform battlegrounds into the depths of outer space.

PUBG MOBILE is also celebrating its 8th Anniversary with:

  • A brand new song from OneRepublic

  • A new brand concept helping every player become a better version of themselves

  • A global series of community celebration events

Other collaborations include:

  • MrBeast, the world’s number one digital content creator

  • The return of the anime series Jujutsu Kaisen

Players will also see updates to:

  • World of Wonder

  • Metro Royale

  • Classic Mode

  • Home Mode

Evolving Universe Themed Mode

The Version 4.3 update introduces intergalactic gameplay features in the new Evolving Universe mode across Erangel.

New features include:

  • Revamped urban areas

  • Spacetime distortions

  • Dynamic rail mechanics

  • New racing gameplay

Additional map updates:

Erangel

  • Return of a popular mode previously only available in Version 2.1.

Livik

  • Updates to the Music Hall and Racing Club

  • Revamped urban areas.

Miramar

  • Introduction of a new racing mini-game.

Players can also participate in Wilderness Fun Gameplay, launching into battlegrounds with new parachute challenges to win rewards.

New Skill System

The mode introduces five passive skill specialisations, allowing players to choose abilities either:

  • Before the match

  • On Spawn Island

Players level up skills during gameplay.

A new Energy Rank system is also introduced:

Ranks include:

  • C

  • B

  • A

  • S

Players progress by earning good behaviour points, unlocking Temporal Vaults that reveal themed rewards.

8th Anniversary

To celebrate PUBG MOBILE’s 8th anniversary, Version 4.3 introduces a major musical collaboration.

OneRepublic created a new song titled:

“LEAN (PUBG MOBILE 2026 Theme Song)”

Players who update to Version 4.3 receive exclusive early access to the track inside the game.

The anniversary also highlights PUBG MOBILE’s commitment to youth culture and global community engagement, with multiple collaborations and surprise content rolling out throughout the celebration.

New Brand Concept

PUBG MOBILE launches the concept:

“For Every #1”

The idea celebrates every player’s personal victories, from first eliminations to squad wins.

The update also includes a major user interface redesign, offering:

  • Cleaner visuals

  • Refined interactions

  • More personalised content focus

Anniversary Rewards & Events

Players can collect card sets to unlock rewards.

Examples include:

  • 3-level upgradable Splendid Assault firearm finish

  • Exclusive Gallery unlock

  • Holo Card for players with accounts older than 7 years

RPA18 Pass

Available March 15 – May 15

  • Pre-order began March 8

  • New users can unlock RPA18 for 60 UC (original price 720 UC)

  • Rewards worth up to 80,000 UC

Anniversary Events Timeline

March 12

  • Mythic Forge Anniversary Event

  • Secret Stash Event Draw (up to 50% discount)

March 13

  • Special Collaboration Set

March 20

  • Anniversary frames and avatars

March 27

  • Anniversary login rewards

  • Special anniversary show

Global Anniversary Events

PUBG MOBILE will host large-scale celebrations worldwide.

Egypt

March 27 – Grand Pyramid of Giza

Features include:

  • Gaming and esports showcases

  • Music performances

  • Live show by Egyptian rapper Wegz

  • Performances by dance group The Mayyas

Türkiye

A special online anniversary gala featuring:

  • Influencer sesegel

  • Rap artist Lvbel C5

Offline viewing parties will be held in:

  • Istanbul

  • Ankara

  • Izmir

  • Samsun

Celebrations also include:

  • 3D mapping show on Galata Tower

  • Bosphorus cruise spectacle

Indonesia

March 28–29 – “8EYOND THE CIRCLE” Festival

Location: Grand City Convention & Exhibition Center, Surabaya

Highlights include:

  • Hall of Fame exhibition

  • Community gameplay zones

  • 4v4 Team Deathmatch

  • AR gaming zones

  • Veteran Sanctuary for longtime players

The festival ends with a massive drone show, aiming to set a Museum Rekor-Dunia Indonesia (MURI) record.

MrBeast Collaboration

PUBG MOBILE partners with MrBeast, the world’s biggest digital content creator.

Players can:

  • Watch his latest video inside the game

  • Claim an exclusive MrBeast hoodie

  • Encounter themed vaults on battlegrounds

Jujutsu Kaisen Returns

The anime Jujutsu Kaisen returns with new content from March 13 – April 12.

Returning character outfits include:

  • Yuji Itadori

  • Megumi Fushiguro

  • Nobara Kugisaki

  • Satoru Gojo

New characters include:

  • Suguru Geto

  • Ryomen Sukuna

Additional fighters:

  • Choso

  • Aoi Todo

New themed items include:

  • Jogo Helmet

  • Prison Realm Backpack

  • Inverted Spear of Heaven – Machete

Players completing the event can unlock an exclusive Aoi Todo set.

World of Wonder (WOW)

PUBG MOBILE expands its World of Wonder creator ecosystem as part of a $10 million incentive program.

Updates include:

  • Win-Win Earnings Model

  • Creation Shop for selling custom items

  • Map Play incentives

  • Creation Contest incentives

WOW DASH Event

Players can compete on WOW maps for a $100,000 prize pool.

Timeline:

March 12

  • Collect Golden Ticket Fragments

March 19

  • Start WOW DASH Challenge

Top players qualify for the final challenge.

Classic Mode Updates

Version 4.3 introduces upgrades, including:

  • Updated audio markers

  • Improved vehicle mechanics

  • Improved weapon mechanics

  • New weapon: M1 Garand

  • New airdrop vehicle

Erangel updates

  • Upgraded Spawn Island

  • New weather system

  • Return of Türkiye Phase 3 landmarks

Including:

  • Galata Tower

  • Maiden’s Tower

Metro Royale

Metro Royale: Chapter 31 launches.

New features include:

  • New collectibles

  • Antique Crown Egg sellable item

  • Small safe containers across all maps

Home Mode

New additions include:

  • Glazed Palace home style

  • Interactive home objects

  • New parking lot gameplay season

  • Home 2nd Anniversary Event

PUBG MOBILE Version 4.3 Update will be available until May 10, 2026.

Players can download and play for free on the App Store and Google Play Store.

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