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2024 WRAPPED
Music

Spotify Pakistan Brings Wrapped 2024 to Life in Karachi with Star-Studded Celebration

by Ayesal A
written by Ayesal A

Spotify brought the magic of music to life at its much-anticipated year-end celebration, Wrapped 2024 event in Karachi.

The vibrant evening showcased the year’s top artists, songs, and listeners, and was attended by a diverse audience of music lovers, influencers, and local artists.

Hosted by Zehra Merchant, the event began with DJ SIDD’s performance, who kept the night alive with his dynamic beats. Annural Khalid, Spotify’s top woman artist of 2024 Wrapped, followed with a soulful performance, and the night reached its peak with Hasan Raheem, whose signature energy had the crowd on their feet.

Speaking at the occasion, Talha Hashim, Spotify’s Marketing Manager for UAE, Pakistan, Sri Lanka & Bangladesh, said, “Wrapped is more than just music statistics and End of Year playlists; it’s a reflection of our journeys, our moods, and the moments that defined our year. At Spotify Pakistan, we’re thrilled to see how music continues to be discovered, connecting fans with artists and telling our unique stories.”

 

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The event was attended by some prominent artists and influencers including, Umair, the second most streamed local artist this year, Bilal Ali of Kashmir band, Maria Unera, Aashir Wajahat, Nayel Wajahat, Adnan Zafar (aka Ken), Osamah Nasir, Daniya Kanwal, Reham Rafiq and Bilal Hassan (MystaPaki), to name a few.

With Spotify Wrapped 2024 celebrating exceptional Pakistani talent and the listeners who support them, the night reaffirmed Spotify’s commitment to fostering a thriving music culture in Pakistan. Eligible users can explore their personalized 2024 Wrapped experience exclusively on Spotify.

 

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smile
Music

Talha Anjum & Umair’s New Track ‘Smile’ is an Ode to Resilient Women

by Ayesal A
written by Ayesal A
  • Talha Anjum and Umair’s music video “Smile,” directed by Shafia Falak, highlights the resilience of women by showcasing their daily struggles, including balancing work, family, and societal pressures, while emphasizing their determination to persevere.
  • The lo-fi, hip-hop track from the duo’s EP Ghosts and Goodbyes offers a soothing, reflective mood, encouraging listeners to find strength and hope in difficult times, with the chorus reminding them to smile and keep moving forward.
  • The video and song serve as an anthem of empowerment, offering recognition to women whose struggles are often overlooked while promoting a message of hope and resilience.

The official music video for Talha Anjum and Umair’s track “Smile” has been released. It is a tribute to women’s resilience, directed by Shafia Falak. The video highlights the everyday struggles that many women face.

The narrative showcases different characters: a dancer who constantly picks herself up after falling, a waitress and single mother balancing life’s pressures, and an office worker trying to navigate her career and home life while confronting societal expectations. These portrayals illustrate the various forms of oppression women encounter, yet emphasize their determination to persevere.

Anjum shared the music video on Instagram, dedicating the song to all the women silently enduring life’s challenges. He wrote, “This song is for every woman battling quietly against the harsh realities of life. Your strength is unmatched, and the smile you carry each day is a symbol of your resilience. Stay strong!”

He also praised Shafia Falak for her exceptional work on the project, celebrating her directorial debut. “A huge congratulations to Shafia Falak! You’ve done an incredible job, and I’m honored to be part of this journey. Looking forward to more success ahead!”

Also Read:
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“Smile,” a mellow lo-fi hip-hop track from Anjum and Umair’s latest EP Ghosts and Goodbyes, offers a comforting mood perfect for moments when life feels overwhelming. Instead of high-energy beats, it features a soothing vibe, with lyrics and melody that create a calming, reflective experience. The chorus, “Tou chal ab muskurade [Come on now, smile],” serves as a reminder to keep going and find hope even in dark times.

The track evokes the emotional depth of bands like AUR, focusing more on the message than on elaborate vocals or instrumentation. It’s a humble yet powerful song, reminding listeners that betrayal, corruption, and life’s hardships affect everyone, particularly women. However, the underlying theme remains hopeful — suggesting that, despite the challenges, there is always strength to be found.

The song and its accompanying video serve as an anthem for strong women who continue to rise despite being weighed down by oppressive systems. Whether drawing strength from others or from within, these women face their battles head-on and emerge even stronger.

Instead of downplaying these struggles, the video acknowledges them, offering women a sense of validation and recognition. In a world where their hardships often go unnoticed, “Smile” brings visibility, understanding, and most importantly, hope.

Watch Umair, Taha Anjum’s Smile video below:

Stay tuned to WOW360.

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Mehmaan
Music

Coke Studio 15 Closes with ‘Mehmaan’

by Ayesal A
written by Ayesal A

Coke Studio Season 15 comes to a close with the release of its eleventh and final song, “Mehmaan,” featuring the powerful vocals of the celebrated Zebunnisa (Zeb) Bangash, the prodigious Noorima Rehan alongside the uniquely talented Nizam ud Din Torwali.

“Mehmaan,” which translates to “guest,” is a multi-artist collaboration that speaks to the idea of hospitality, not just on Earth but also from a higher, more divine plane. The song speaks to those seeking answers and guidance from the sublime and its abundant wisdom.

Curated by Xulfi with Music Produced by Abdullah Siddiqui and Xulfi, and directed by Awais Gohar with art direction from Hashim Ali, the music video for “Mehmaan” takes viewers on a visual journey through a world as lush and pristine as the Garden of Eden, juxtaposed with moss-covered stone ruins.

Nizam ud Din Torwali, hailing from Taip Se Ban, Khyber Pakhtunkhwa, opens Mehman’s first segment in Torwali, an ancient language unique to his community, of an estimated one hundred and fifty thousand people. His tone is uncommonly captivating as his heartfelt verse serenades the turquoise sky.

Zeb Bangash, as a kind and connected spirit, responds to Nizam ud Din Torwali’s pleas with gentle yet firm wisdom. Her words, “Tera ehsas hai, teri yaad nahin | Iss ghata ki tarah mehmaan hoon | Tera samaan nahin” (I feel you, even as memory fades | Like this breeze, I am but a visitor | Not your burden), offer reassurance and guidance, reminding him and indeed all lost listeners, to follow their true North; reminding all that the world is merely a reflection of the stars above.

Noorima Rehan’s verses follow, to bridge and connect Nizam ud Din Torwali’s and Zeb Bangash; “Beete hoye ansuon ki yaaryaan samo ke | Ajab kahanyon ki mein humrah”, (Embracing the friendship that outlives the tears | I join a fellowship of travelers carrying tall tales.)

As the song progresses, Zeb Bangash’s soothing vocals, harmonized with Xulfi’s composition, offer a message of hope. “Chahaton ke bhi rastay kayi | Chun lo koi,” (The paths to Love are numerous | Choose any which one), she sings, reminding listeners that the paths to love are numerous and it is up to us to choose which to take.

The song ends as the beast and bird symbolically return to Eden – an eternal spring that awaits those who travel life’s path without regret or reservation.

About Nizam ud Din Torwali

Hailing from the remote village of Taip Se Ban, Nizam ud Din Torwali brings the soul of his unique culture to Coke Studio. A repository of uniquely cross-cultural traditions and a distinctive way of life, Taip Se Ban glistens like a half-hidden gem amidst the mountains of Swat District, home to the ancient Gandhara Civilisation. Nizam ud Din Torwali’s voice is a sublime reflection of its very ethnicity and soul.

About Noorima Rehan

A young prodigy from the village of Ghulkin, Gojal Hunza, Noorima embodies the heavenly, serene landscape of her homeland. Her songs speak lovingly of the Wakhi tradition, a magical cultural legacy bequeathed by Hunza to the world beyond. She is also a professional ice hockey player, yet it is music where her soul finds true expression. Her voice is a mystical blend of traditional Ghulkin soul and contemporary Pakistani pop.

About Zebunnisa Bangash

A celebrated singer-songwriter hailing from Lahore, Punjab, known affectionately as Zeb, her family hails from Khyber Pakhtunkhwa. Zeb’s musical scope is easily attributed to her linguistic prowess and eclectic soulfulness; for blending the contemporary with the traditional flawlessly. A seasoned Coke Studio artist with a versatile repertoire, Zeb Bangash is known for her ability to blend contemporary and traditional music seamlessly. Her fluency in multiple languages reflects her belief in the unifying power of music.

Music Arranged & Produced by Abdullah Siddiqui and Xulfi, Mehman can be heard here: https://www.youtube.com/@cokestudio

In the meantime, be sure to listen to your favorite songs from Coke Studio on Spotify https://open.spotify.com and keep yourself logged on to https://www.tiktok.com/@cokestudiopakistan, https://www.youtube.com/@cokestudio  and https://www.instagram.com/coke_studio to follow the Coke Studio journey.

 

 

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Music

Meet Saniya MQ – The Gully Girl Who’ll Rap Her Way to Your Heart!

by Ayesal A
written by Ayesal A
  • Saniya MQ’s rap lyrics explore everyday struggles faced by ordinary individuals, characterized by incisiveness and audacity.
  • Her journey from adversity to affluence is reflected in her rap, addressing themes like politics, gender equality, social biases, corruption, and poverty.
  • Over the past three years, Saniya has collaborated with hip-hop artists, producers, and engineers for her projects, emphasizing her commitment to her craft and her community.

Renowned for her incisive and audacious lyrics, Saniya MQ’s latest collection of rap delves into the everyday struggles and obstacles encountered by ordinary individuals.

Saniya delved into Urdu Shayari and ghazals during her school years. Each rap by Saniya Kaiyumuddin Mistri is a reflection of her odyssey from adversity to affluence, addressing themes such as politics, gender equality, social prejudices, corruption, and poverty.

Over the past three years, Saniya has been connecting with hip-hop artists, beat producers, and sound engineers for her latest project. “I’ve encountered them at events and through Instagram. I’ve previously collaborated with some of them. The talks kicked-off a month ago, and everyone agreed to join the venture.” She tells Purmina Sah.

At just 13 years old, Saniya started documenting her poetry in a diary, addressing issues close to her heart. “When my family relocated to Govandi, I was five. Initially, we faced rejection. Childhood loneliness was my companion. Now, those same children who once bullied me claim to be my friends.”

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Through her rap lyrics, Saniya interrogates the unequal education system. “With a free education system, every child in our country could secure a livelihood. Decision-makers acknowledge this truth, yet reluctance to change persists,” says Saniya, stressing her identity not as an activist but as an artist.

“Rap music, to me, is profoundly intimate. It’s not just about my own struggles, but about the broader society and the individuals within it,” she underscores. Her recent endeavor, “Shaher,” unveiled as a six-track EP in October of last year, intricately weaves together themes reflective of the nation’s challenges.

 

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A post shared by Saniya Mq (@saniya_mq)

For instance, the title track sheds light on corruption plaguing the police and politicians in her neighborhood of Govandi; “Nalayak” delves into the turmoil and identity crises of student life, while “Mai Ek Shayara Hoon” explores the scrutiny and spotlight faced by female rappers.

Her provocative “diss tracks” addressing the state of her hometown haven’t escaped notice. She’s already been visited by a local politician questioning her audacity. While one might anticipate a reference to Mirza Ghalib’s iconic line “Har Ek Baat Pe Kehte Ho Tum Ke Tu Kya Hai” (“On every single matter, you question my identity”), the young artist has her response.

“I incorporated it into the title track of ‘Shaher.’ They said, ‘You write a lot, we’ll be watching you and your work closely next time…’ ” she shares.

When asked about the significance of her art, she responds without hesitation. “We tend to turn a blind eye to wrongdoing, yet readily criticize acts of kindness,” she asserts. “There are countless untold stories, silenced voices. Since I’m acquainted with these narratives, I must convey them. I’ll be the conduit; I’ll be the voice for those unable to speak their truth.”

We wish Saniya MQ all the very best in her future endeavors.

Stay tuned to WOW360.

Malala Yousafzai: Apple TV+ Documentary Shines Light on Afghan Women’s Resilience

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Media MarketingMusic

Announcing Coke Studio Season 15

by Sahrish Shakeel
written by Sahrish Shakeel

Coke Studio announces Season 15, set to release on April 14th, 2024. Awarded as Pakistan’s biggest cultural export by the Ministry of Foreign Affairs, Coke Studio Season 15, featuring eleven original songs, will reflect the diversity of Pakistani culture, languages, genres and experiences, anchored in Pakistan’s passion and love for music.

With powerhouse producer and curator Zulfiqar (Xulfi) Jabbar Khan at the helm, each song in Season 15 is a collaboration, a story woven with threads of artistry and fraternity. The upcoming season will build on a legacy of compelling visual storytelling by some of Pakistan’s most progressive directors, including Awais Gohar, Murtaza Niaz, Jamal Rahman, Zain Peerzada, and Luke Azariah, alongside Coke Studio stalwarts Zeeshan Parwez and Kamal Khan.

“This season celebrates the enduring power of art, the power of music – the power of love, of warmth and of connection. Each story and world is built on Pakistan’s rich and diverse tapestry: both its heritage and future, fostering a sense of shared identity.” said Xulfi.

Volkan Onguc, Vice President of Coca-Cola Pakistan & Afghanistan Region, said, “Coke Studio is etched into the country’s musical DNA. Now a global platform, Coke Studio is set to build on the same legacy of showcasing the incredible talent and artistry of Pakistani musicians to the world.”

With over 24 million subscribers, over 5 billion views on digital platforms, and streaming in over 180 countries, Pakistan’s Coke Studio has been credited with bridging barriers and nurturing culture within South Asia, fostering a sense of unity and appreciation for shared heritage. Coke Studio launched in 2008 in Pakistan featuring established and emerging artists from various genres, quickly gained a large and loyal following and expanded into an international music franchise.

The season reveal video can be viewed here:

 

Listen to your favorite songs from Coke Studio on Spotify https://open.spotify.com and keep yourself logged on to https://www.tiktok.com/@cokestudiopakistan, https://www.youtube.com/@cokestudio  and https://www.instagram.com/coke_studio to follow the Coke Studio journey.

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CultureEntertainmentMusic

Coke Studio 15 Opener ‘Aayi Aayi’: Hit or Miss?

by Sahrish Shakeel
written by Sahrish Shakeel
  • ‘Aayi Aayi’ continues Coke Studio’s tradition of blending traditional and contemporary music styles. 
  • The song’s attention to detail in set design and costume choices creates a visually and audibly rich experience that pays homage to the culture and heritage of Sindh, adding depth to the overall presentation.
  • While ‘Aayi Aayi’ falls short of delivering a truly innovative sound, it still represents a solid effort to offer a distinctly Sindhi collaboration, highlighting the challenges of balancing tradition with innovation in music production.

Is Coke Studio’s ‘Aayi Aayi’ a hit or a miss?

The song, featuring Noman Ali Rajper, Babar Mangi, and Marvi Saban, aims to celebrate the aesthetics of Sindh, showcasing its rich culture and heritage. From the set design to the costumes, every detail is crafted to create a visual and auditory experience that pays homage to the region.

Despite its efforts to offer a distinctly Sindhi collaboration, “Aayi Aayi” falls short of delivering a truly innovative sound.

The track’s musical notes, set design, and costume choices are all well-executed but fail to break new ground. Some critics argue that the song could easily be rendered in other regional languages without losing its essence, highlighting a missed opportunity for true experimentation and innovation.

One of the standout elements of “Aayi Aayi” is Noman Ali Rajper’s vocals, which serve as a strong backbone for the track.

His voice, enhanced tastefully with autotune, guides the transitions and maintains the song’s energy throughout. Babar Mangi’s rap verse adds a contemporary flair to the song, complementing its traditional roots with potent lyrics and infectious energy.

Marvi Saban’s contribution, though limited, adds a soulful touch to the track, enriching its cultural texture. Her vocal prowess shines through, particularly during the bridge, adding depth and emotion to the song.

Overall, “Aayi Aayi” is a solid opening for Coke Studio’s 15th edition, showcasing the brand’s commitment to celebrating Pakistan’s diverse musical heritage. While it may not break new ground in terms of innovation or appeal to everyone, the track serves as a reminder of the brand’s legacy and its ability to evolve while staying true to its roots.

Whether ‘Aayi Aayi’ is a hit or a miss ultimately depends on individual preferences. However, it undeniably sets the stage for an exciting and diverse season of music from Coke Studio.

Pakistani Celebrities Are Asking Netizens to Help Coke Studio Singer Abdul Wahab Bugti Who Lost His Home During Baluchistan Floods. Read the full story here: 

Bringing the flavours of diversity this year, Coke Studio released a Balochi track titled ‘Kana Yaari’ featuring Kafi Khalil, Eva B, and folk singer Abdul Wahab Bugti. Unfortunately, this monsoon season has brought ample destruction and chaos, particularly in the province of Balochistan, where hundreds lost their lives and countless became homeless..

Pakistani Celebrities are Asking Netizens to Help Coke Studio Singer Abdul Wahab Bugti Who Lost His Home During Baluchistan Floods

Have something to add? Let us know in the comments section below.

For more news and updates, stay tuned to Wow 360.

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daniyaal omar
Music

Daniyaal Omar’s ‘Hunza’ Will Have You Vibing on East-Meets-West Fusion

by Ayesal A
written by Ayesal A

Get ready to be swept off your feet as the sensational Daniyaal Omar is all set to drop his latest single, “Hunza,” which was recently released on the 9th of February 2024.

This tune promises to be more than just a song. It’s a voyage, a fusion fiesta where East meets West, creating an auditory experience that’s as thrilling as it is unique. And guess what? We’re here to spill more beans about this eclectic artist who’s making waves far beyond the borders of genres and geographies.

Daniyaal, a 23-year-old from Manchester, has a backstory as captivating as his music. Born in England but with his roots firmly planted in the vibrant culture of Karachi, Pakistan, Daniyaal’s life has been influenced with diverse music. Imagine growing up where the melodies of the East dance seamlessly with the beats of the West – that’s the soundtrack of Daniyaal’s life!

But let’s not box him in just yet. While his heritage plays a pivotal role in his music, Daniyaal is on a mission to show the world that his art knows no bounds. He’s a trailblazer refusing to be confined to his upbringing. With a debut single “Traffic”, born in his university dorm room, and his follow-up hit “Honest” making waves and winning hearts, Daniyaal is the perfect example of the phrase “from small beginnings come great things.”

Fast forward to 2024, and the airwaves are buzzing once again; this time for “Hunza.” On The Beats, the label behind this masterpiece, promises a multilingual marvel that’s not just a song but a journey. With Daniyaal’s signature blend of pop and cultural vocal inflexions, Hunza is a celebration of fusion music that’s bound to have you vibing from the get-go.

But what makes Daniyaal stand out in the crowded landscape of contemporary music? It’s his commitment to representation and inclusivity. In a world where the music industry often feels like an exclusive club, Daniyaal is a breath of fresh air, breaking down barriers and showcasing rich South Asian artistry. His performances, from the electrifying Manchester International Festival to his heartwarming homecoming gig in Karachi, showcase his passion and talent.

So, as Hunza graces our playlists, let’s rally behind Daniyaal Omar. It’s not every day that an artist comes along who not only dazzles us with his musical competence but also inspires us with his journey. From his dorm room to the global stage, Daniyaal’s journey is a reminder that music knows no borders and no limits.

Listen to ‘Hunza’ by Daniyaal Omar Below:

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Music

Rainy Nights & Retro Delights Come Alive in Azaan Sami Khan’s Ham Dam Starring Sanam Saeed

by Ayesal A
written by Ayesal A

Keeping his visualizer sequence from his sophomore album AZAAN going strong, singer and music composer Azaan Sami Khan has released a visualizer for another of his tracks, called Ham Dam, featuring actress Sanam Saeed, in a song where timeless romance meets the magic of the monsoon.

The singer, who has a knack for exploring different worlds and eras through his music videos and visualizers, once again takes his viewers on a visual journey to the 70s with the visualizer of Ham Dam.

In this clip, Khan takes on a captivating 70’s avatar, complete with fuller hair, a hat, and an ensemble that perfectly captures the essence of the era.

The scene unfolds outside a classic theatre, raindrops gently dropping around Khan as he sits on a bench outside and longingly gazes at a picture of an actress of those times, played by Saeed, fully creating an ambience of monsoon season which the track beautifully illustrates.

The anticipation builds as a billboard advertising the movie, Ham Dam, looms large in the backdrop. As Khan’s gaze fixes on the images, they seamlessly spring to life, dancing in a dreamy sequence as a testament to Khan’s longing and yearning for the actress in his imagination.

The story takes an endearing turn when a car arrives, carrying the gorgeous actress herself. In a chivalrous gesture, Khan rushes to open the car door, shielding her from the rain with an umbrella. Their eyes meet, and a shared moment of sweetness unfolds as he escorts her down the red carpet toward the premiere.

The narrative seamlessly transitions to a captivating movie screening reminiscent of 70’s Lollywood classics, encapsulating the golden era of Pakistani cinema. As the actress’ movie graces the screen, the visualizer concludes with credits rolling in authentic 70s style, offering a nod to the cinematic heritage.

Azaan Sami Khan, known for his exceptional storytelling, once again transports his audience to another era with Ham Dam. Through meticulous attention to detail, Khan not only captures the essence of the monsoon’s romantic charm but also invites viewers to relive the magic of 70’s cinema. In his unique way, Khan continues to blur the lines between reality and imagination, making Ham Dam a timeless and immersive experience for his fans and other music enthusiasts.

Ham Dam’s lyrics are penned by Khan in collaboration with S.K. Khalish, with orchestral arrangements by Davide Rossi, who is known for his work with international artists like Coldplay. The visualizer for the track is directed and produced by Nabeel Qureshi and Fizza Meerza of Filmwala Pictures, who also directed Khan’s music video for Beby, the visualizer for Husn-e-Jaan, and the trailer for AZAAN the album.

The visualizer is now up on YouTube, and Khan’s album AZAAN is streaming on all music platforms.

 

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Spotify
Music

Spotify Hosts Wrapped 2023 Event in Karachi, Bringing the Beat Closer to Pakistan’s Listeners

by Ayesal A
written by Ayesal A

With 2023 coming to an end, Spotify Pakistan hosted an electrifying event in Karachi to mark the highly anticipated Wrapped campaign for the year.

Focusing on the theme of “food” this year, the event welcomed hundreds of guests including artists, influencers, and media representatives, creating an immersive experience to celebrate the diversity and richness of Pakistan’s music as well as cultural scene.

Attendees were treated to an unforgettable evening, filled with live performances from Asim Azhar, Young Stunners, Talal Qureshi and Natasha Noorani, curated experiences, and an exclusive glimpse into the highlights of Spotify Wrapped 2023. The atmosphere was alive with the beats of the most streamed tracks and the energy of the most beloved genres thanks to DJ Neha and Mouseeki Machine, showcasing the impact of music on cultural connections.

 

Spotify Pakistan took Wrapped 2023 beyond the digital realm, bringing the celebration closer to its audience and providing a platform for artists to connect with their fans. The event not only highlighted the year’s most popular genres but also created a space for artists to share their musical journeys.

The vibrant gathering served as an opportunity for influencers and media representatives to delve into the intricacies of Spotify’s Wrapped campaign, understanding how it reflects the diverse music tastes of Pakistani listeners. The event encapsulated the essence of Spotify Wrapped 2023, emphasizing the platform’s commitment to celebrating the unique music landscape of Pakistan.

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youtube ads
Music

Here’s How You Can Finally Get Rid of YouTube Ads in Pakistan

by Ayesal A
written by Ayesal A

YouTube announced the debut of YouTube Premium, a paid membership that amplifies the viewing experience on YouTube with ad-free, offline and in-the-background play, and YouTube Music, a new music streaming app that offers an immersive music experience, in Pakistan.

YouTube Premium offers the ultimate viewing experience on YouTube. It includes a viewing experience uninterrupted by ads, background plays for multi-tasking between apps or listening to lectures and other educational videos and downloads of your favourite shows and content creators for long flights or on commutes with limited access.

YouTube Premium also includes YouTube Music Premium which offers ad-free music, background play and downloads on YouTube Music.

YouTube Music is a reimagined, made-for-music app and web player with official songs, albums, playlists and artist radio plus YouTube’s tremendous catalogue of remixes, live performances, covers and music videos.

With YouTube Music, users can listen to the latest hits, find songs that they love, stay connected to the music world, and discover tons of new music to enjoy on their devices. While all this is available for free in the ad-supported version of YouTube Music, users can also choose to have an ad-free music experience by joining YouTube Music Premium.

Farhan S. Qureshi, Google’s Director for Pakistan, said, “With more than 2 billion logged-in viewers watching a music video each month on YouTube globally and over 2 million creators coming to share their voices with the world, I’m so happy that YouTube Premium and YouTube Music are now available in Pakistan to provide Pakistanis viewers with a new experience.

In Pakistan, over 400 channels have over 1M subscribers, which is an increase of over 35%, year over year while over 6,000 channels have over 100K subscribers, an increase of over 30%, year over year.

That’s an impressive number! This makes me even more excited for YouTube to be part of this fast growth ecosystem and to continue our partnership with the Pakistani creative industry and support more Pakistani artists to grow their audience with YouTube Premium and YouTube Music.”

YouTube brings these ultimate entertainment services to viewers in Pakistan, who love to watch music video content. More local artists are sharing their works and creations on YouTube, such as music video premieres, YouTube exclusive content, and featured song lists, and are expanding their fanbase globally.

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YouTube Premium is available from 479.00 PKR and includes membership to YouTube Music Premium while offering an ad-free experience with background play and offline downloads for millions of YouTube videos.

Viewers can also sign up for the Premium Family Plan, available from 899.00 PKR, which allows them to share their Premium membership with up to 5 other members of their household.

YouTube Music Premium is available for 299.00 PKR and offers ad-free music, background play and downloads on YouTube Music. Music Premium Family Plan is available from 479.00 PKR.

Eligible students can sign up for Premium Student Plan which is available from 329.00 PKR and Music Premium Student Plan for 149.00 PKR on the web and Android.

Zeeshan Chaudhry, Chief Operating Officer of EMI Pakistan, shared, “The launch of YouTube Music and YouTube Music Premium in Pakistan is an enormous development for the nation’s music industry. The advanced features offered by these platforms, followed by the potential for artists to expand their audience, present a huge opportunity for the growth and prosperity of Pakistani music on a global scale.”

Xulfi, Curator and Producer, Coke Studio Pakistan, said, “YouTube has always been my go to, both as a viewer and as a music producer. YouTube helps us create that bridge that connects the Pakistani music community with the world, reaching new audiences and creating relevance with music fans around the world. YouTube Music coming to Pakistan is a blessing for all musicians, artists and music fans from this wonderful country, and I cannot wait to see how the Pakistani music industry grows to its new potential on YouTube to surprise the world.”

Here are the key features that make YouTube Premium and YouTube Music standouts:

• YouTube Premium

  1. From 479.00 PKR per month, YouTube Premium includes ad-free, background and downloads for offline access across all of YouTube — great for YouTube super users.
  2. The best features of YouTube Premium: Ad-free videos: There are a lot of users who simply want to watch what they want when they want without interruptions.
  3. Background play: Perhaps the most asked feature of YouTube. With a YouTube Premium subscription, videos will not stop playing once you exit your YouTube app. This is especially useful for multitasking and for users who listen to lectures, educational videos, and other non-music content.
  4. Offline access: We spend most of our lives connected, but there are still moments —when we’re on a plane or somewhere with spotty wifi—where you still want to be entertained but you can’t get online. With YouTube Premium you can download your favourite videos so you can watch them whenever you want on the go.

• YouTube Music Premium

  1. From 299.00 PKR per month, YouTube Music Premium offers ad-free music, background play and downloads on YouTube Music
  2. Ad-free music
  3. Listen in the background
  4. Downloads
  5. Audio-only mode

Eligible users can get a special introductory offer of 1 month free for YouTube Premium or YouTube Music Premium. Learn more about the trials and promotions here.

The YouTube Music app can be downloaded from the Google Play Store and iOS App Store.

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