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Media MarketingSocial Issues

“Dior Stands With Women” Campaign Champions Female Empowerment through Portraits & Inspirational Stories

by Hareem Zafar October 6, 2020
written by Hareem Zafar October 6, 2020
LEADHers

The famous beauty brand, Christian Dior has long been championing feminism and women empowerment through their designs and runway parades. However, placing women’s rights, right at the focus of the brand requires the entire business to embrace it- It cannot be just left to the fashion side of the firm.

“Women, with their intuitive instinct, understood that I dreamed not only of making them more beautiful, but happier too,” stated Christian Dior.

In September, “Dior Stands With Women” was launched by Dior Parfum, as a women empowerment initiative featuring a lineup of 10 females, from different walks of life, who have come together to share their stories with the world.

Adaptive-Tec

This has been done through a series of portraits and short films. The campaign features stars like Charlize Theron, and Cara Delevingne, and others such as Marina Cavazzana, Carole Biancalana, Li Bing Bing, Golshifteh Farahani, Leyna Bloom, Pamela Tulizo, Paloma Elsesser, Parris Goebel, and Yalitza Aparicio.

Also Read:

Dior Joins Hands With UNESCO to Mentor Pakistani Female Student

All these ladies came forward with their inspiring stories in the form of short films, about how they have the power to leave an impact on people’s lives and must continue doing so.

Dior Parfum also announced continuing its long-time partnership with Charlize Theron’s Africa Outreach Project (CTAOP).

 

The CTAOP promotes education of the young people in South Africa by granting scholarships that cover four years of tuition fees, board and accommodation, a laptop, travel and books,and also includes individual mentorship and leadership.

“Today, Christian Dior Parfums has made a commitment to cover the scholarships for the upcoming 2021 CTAOP Youth Leaders Scholarship Programme for a period of four years,” Dior made a statement.

Whether they are unknown to the public or internationally famous, they are each as passionate and committed and have all worked to make an impact on the world. Today, they proudly share their journeys as examples that can inspire other women,” the statement continued.

See the series of filmed portraits and short stories below.

View this post on Instagram

#DIORSTANDSWITHWOMEN #DIORCHINUP « As a woman, I stand for power, perseverance, possibility. I have the possibility to be who I am ; it's my duty to do what I do.» – Leyna Bloom, model.

A post shared by Dior Official (@dior) on Oct 5, 2020 at 1:00pm PDT

View this post on Instagram

In the series of portraits #DIORSTANDSWITHWOMEN that gives a chance to speak to extraordinary women, @leynabloom shares how she makes her life an example for the younger generation of willpower and self-assertion. With her drive to pass on knowledge, @leynabloom supports alongside @charlizeafrica the initiative Youth Leaders Scholarship, led by @ctaop, to support young South African students to become the leaders of tomorrow. @diorparfums Discover more at the link in bio.

A post shared by Dior Official (@dior) on Oct 6, 2020 at 1:31am PDT

View this post on Instagram

#DIORSTANDSWITHWOMEN #DIORCHINUP « I hope that more women can face themselves very truthfully and bravely, love themselves more and have an exciting life and vitality. » – Li Bingbing, actress.

A post shared by Dior Official (@dior) on Oct 5, 2020 at 7:00am PDT

View this post on Instagram

In the series of portraits #DIORSTANDSWITHWOMEN that gives a chance to speak to extraordinary women, @libingbing tells about the self confidence she has gained and how she got involved in projects that are close to her heart, as the United Nations Environment Programme to inspire other women to improve their own self-confidence. With her drive to pass on knowledge, @libingbing supports alongside @charlizeafrica the initiative Youth Leaders Scholarship, led by @ctaop, to support young South African students to become the leaders of tomorrow. @diorparfums Discover more at the link in bio.

A post shared by Dior Official (@dior) on Oct 5, 2020 at 9:31am PDT

View this post on Instagram

#DIORSTANDSWITHWOMEN #DIORCHINUP « We have fought for many years for gender equality, it is not a matter of being superior to men, it is about having the same opportunities. » – Yalitza Aparicio, actress, teacher.

A post shared by Dior Official (@dior) on Oct 6, 2020 at 5:31am PDT

View this post on Instagram

Legendary photographer Maripol snatched our models for a quick Polaroid backstage shooting just before the show started! Check out these stolen moments! © @maripolarama • #DiorSS21 #diormakeup @diormakeup

A post shared by Dior Official (@dior) on Oct 4, 2020 at 9:30am PDT

Have something to add to this story? Share comments below.

Stay tuned for more interesting articles and updates!

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