Sunday, September 24 2023
Top Posts
Merub Moiz Awan Talks About ‘Beela’ Violence Against...
Pakistan’s Iconic Chocolate Paxy’s is Coming Back
Officer of the Year: Pakistani Policewoman Gets Award...
World’s Largest Women’s Marathon Invites Pakistanis to Join...
Made in Alipur: Empowering Rural Women in Pakistan
Meet Mehwish Aftab Breaking Stereotypes As a Young...
Korean Government Announces Fully Funded Scholarships for International...
Pakistani Women React to ‘Dulhan Course’ Ad
Study Finds 84% of Women Unaware of the...
World’s First Hijab Sculpture Established in Birmingham
  • About Us
  • Write for Us
  • Careers
  • Privacy Policy
  • Terms Of Service
  • Contact Us
WOW 360
  • LEADHers
  • Culture
  • Lifestyle
  • Entertainment
  • Business
    • EFFIE AWARDS 2021 EFFIE AWARDS 2022 Entrepreneur Media Marketing Startups Success Stories Sustainability Women in Leadership All
      Business

      CEO’s Share Inspirational Stories on the Different Challenges They Faced

      January 26, 2022

      EFFIE AWARDS 2021

      PAS Holds its Second Virtual Effie Awards Gala Night

      July 15, 2021

      EFFIE AWARDS 2021

      Effie Awards 2021: Categories & Winner’s List

      July 10, 2021

      Business

      Highlights from the Effie Awards Jury Sessions 2021

      June 30, 2021

      EFFIE AWARDS 2022

      Wives have the Right of Maintenance & Muslim Men Must Provide at all…

      August 5, 2022

      EFFIE AWARDS 2022

      Effie Awards 2022: Categories & Winner’s List

      April 2, 2022

      EFFIE AWARDS 2022

      Effie Awards 2022: Ehmer Kirmani, Imagery Producer & Film Director Talks About the…

      March 21, 2022

      EFFIE AWARDS 2022

      Leading Women in Pakistan’s Media Marketing & Advertising Industry Share Their Opinion on…

      March 3, 2022

      Entrepreneur

      Daraz & Femprow Come Together to Increase Contribution of Women Entrepreneurs in Pakistan

      May 30, 2021

      Entrepreneur

      5 Women Led Food Business in Karachi That You Must Try

      February 7, 2021

      Entrepreneur

      Pakistan Moves Closer to Train One Million Youth with 100+ eCommerce and Digital…

      February 6, 2021

      Entrepreneur

      Untold Recipes by Nosheen Features Traditional Authentic Pakistani Food Recipes: Interview

      January 15, 2021

      Media Marketing

      Master MoltyFoam’s Latest Ad Ft. Mahira Khan Highlights 1 of 4 Ever-Married Women…

      July 20, 2022

      Media Marketing

      Creating More Jobs for Women & Promoting Gender Equality: Khaadi Welcomes $25M Investment…

      May 31, 2022

      Media Marketing

      inDriver launches “Food Ka Pakistan” a Flavorful Journey Project in Collaboration with Bon…

      May 30, 2022

      Media Marketing

      Why Butterfly Sanitary Napkins are the Best & Women will be Disappointed if…

      May 27, 2022

      Startups

      Here’s How FemTech is Revolutionizing Healthcare for Women

      May 2, 2023

      Startups

      Exclusive: Amal Clooney Women’s Empowerment Award Winner Tanzila Khan Makes Major Announcements

      June 29, 2022

      Startups

      5 Pakistani Women-Led Startups That Are Making Waves

      June 8, 2022

      Startups

      Pakistani Startups Raised $375M in 2021

      January 5, 2022

      Success Stories

      Jazeela Aslam to Serve as First Female Registrar of the Supreme Court

      September 18, 2023

      Success Stories

      Pakistan’s First Astronaut Namira Saleem Gears Up for Historic Space Journey

      September 16, 2023

      Success Stories

      Meet Female Police Officer Beenish Fatima Leading the Cyber Crime Wing, FIA in…

      August 28, 2023

      Success Stories

      Quetta’s Jalila Haider Opens a Handicraft Centre for Empowering Hazara Women

      August 24, 2023

      Sustainability

      Ayesha Chundrigar Launches Eco-Friendly Handmade Pet Products Using Ocean Waste

      September 14, 2022

      Sustainability

      Aliza Ayaz, UN Ambassador for Climate Change Pens Down Heart-Felt Note About Failing…

      July 20, 2022

      Sustainability

      Exclusive: Amal Clooney Women’s Empowerment Award Winner Tanzila Khan Makes Major Announcements

      June 29, 2022

      Sustainability

      Alia Bhatt Makes a Sustainable Fashion Statement by Using 180 Textile Patches &…

      April 18, 2022

      Women in Leadership

      7 Muslim Women Entrepreneurs Who Shaped History

      September 20, 2023

      Women in Leadership

      Jazeela Aslam to Serve as First Female Registrar of the Supreme Court

      September 18, 2023

      Women in Leadership

      Pakistani Businesswoman Huma Fakhar Nominated for Global Woman Inspiration Award

      June 19, 2023

      Women in Leadership

      Empowering the Educators: Dr Hafsah’s Insights on Overcoming Gender-Based Hurdles in Teaching

      May 23, 2023

      Business

      7 Muslim Women Entrepreneurs Who Shaped History

      September 20, 2023

      Business

      Jazeela Aslam to Serve as First Female Registrar of the Supreme Court

      September 18, 2023

      Business

      Pakistan’s First Astronaut Namira Saleem Gears Up for Historic Space Journey

      September 16, 2023

      Business

      Karachi Biennale Holds First Ever PechaKucha Communication Workshop for Emerging Artists Across Sindh…

      August 29, 2023

  • News
    • News

      World’s First Hijab Sculpture Established in Birmingham

      September 20, 2023

      News

      Sephora Ad Showing Hijabi Footballers Ignites Controversy in France

      September 19, 2023

      News

      Saudi Arabia’s Ministry Announces Dress Code for Muslim Women Visiting for Umrah

      September 18, 2023

      News

      Pakistan’s First Astronaut Namira Saleem Gears Up for Historic Space Journey

      September 16, 2023

      News

      Swedish Woman Converts to Islam for Love

      September 16, 2023

  • Tech
    • Technology

      AI: Are Chatbots a Threat to Human Relationships?

      August 7, 2023

      Technology

      11mn Pakistani Women Do Not Have Digital Identities

      August 6, 2023

      Technology

      Pakistan Launches World’s First AI TV Talk Show

      July 21, 2023

      Technology

      Meet Pakistan’s First AI Female News Anchor Fatima Khan

      July 18, 2023

      Technology

      NASA Invites Karachi’s Bisma Salangi to the United States for Her Brilliant Invention

      July 15, 2023

  • Sports
  • Video
    • Culture Entertainment LEADHers All
      Culture

      Dr. Mahwish Sharif is the First Hearing Impaired Doctor from Balochistan & an…

      May 31, 2022

      Culture

      IWD 2022: Sanam Saeed, an establish actress talks about how she chose to…

      March 8, 2022

      Culture

      IWD 2022: Rida, a mechanical engineer talks about how she chose to #breakthebias

      March 7, 2022

      Culture

      How to obtain Turkish citizenship with a Pakistani passport

      October 26, 2021

      Entertainment

      Indian Filmmaker Alankrita Shrivastava to Direct Film on Pakistani Social Media Star Qandeel…

      May 18, 2022

      Entertainment

      WOW360 ‘Here & There ‘ with Ayesha Omar and Ahsan Khan Unveiling Rehbra

      April 25, 2022

      Entertainment

      In the spotlight with Mohib Mirza & Sanam Saeed on Ishrat Made in…

      March 3, 2022

      Entertainment

      Ali Rehman Khan is “On the Throne “ in Badshah Begum with WOW360

      March 1, 2022

      LEADHers

      Independence Day : The Pioneering Women of Pakistan, LEADHers

      August 14, 2023

      LEADHers

      Tanzila Khan is the First-Ever Amal Clooney Women’s Empowerment Award Winner from The…

      June 20, 2022

      LEADHers

      “Sports is an important platform to raise awareness on many important issues”, Rubab…

      March 16, 2022

      LEADHers

      Pakistan’s Leading Psychiatrist Dr Ayesha Mian Talks About COVID, Impact of Social Media,…

      January 28, 2022

      Video

      Independence Day : The Pioneering Women of Pakistan, LEADHers

      August 14, 2023

      Video

      Impact Stories: Zainab Khan’s Journey, Housewife to Karate Champion

      April 3, 2023

      Video

      Tanzila Khan is the First-Ever Amal Clooney Women’s Empowerment Award Winner from The…

      June 20, 2022

      Video

      Dr. Mahwish Sharif is the First Hearing Impaired Doctor from Balochistan & an…

      May 31, 2022

Media MarketingSocial Issues

Sufi Group’s Latest Ad Shows the Importance of Educating our Boys on the Challenges Working Women Face Because Change Begins At Home #BadloKhudKo

by Laiba February 2, 2021
written by Laiba February 2, 2021
LEADHers
WhatsApp Image 2021 02 02 at 12.54.04 PM
1.4K

Sufi Group of Companies latest ad got us emotional and caught our attention as it truthfully depicts the challenges working women face in Pakistan. The ad features Nadeem Baig, Sheherzade Noor Peerzada, and Rafeh Naseem. The ad reflects upon working women’s challenges and how we require a desperate change within our society.

We follow a girl on a working day where she faces many challenges throughout the day. We see her being gazed by men on her way to work, her opinion unvalued because of her gender, her responsibilities doubled due to house chores etc. Her day was packed with stress which is accurately how most working women’s workdays look like.

Adaptive-Tec

At the end of the day, when her father asks her how her day was, she responds, “Theek tha abba”. Regardless of all the odds, women put a smile on their face and keep working hard.

Challenges Working Women Face

Many working women in Pakistan face various challenges at work such as harassment, pay gap, misogyny, conveyance issues, sanitary management issues, and so much more. Most are not even provided with a suitable platform for their capabilities to shine. Women with children are overburdened with work at home and in-office limiting their social life altogether.

Watch the Ad Here:

The ad’s caption says, “Mashrah kharab hai tou akhir kar ye mashrah hamara he tou hai. Let’s do better and make women feel safe, accepted and valued in our society. Waqt agaya hai, zamana badlnay ke liyay #BadloKhudKo”

Change Begins at Home

The Ad teaches us that we must educate our boys regarding the issues working women face as change begins at home. After all, if we do not change the young generation’s mindsets, how will ever get through the bias, and issues women face. The time is right now, to change and bring about the change we so desperately require in our society so women can flourish in their lives and play roles they are truly capable of.

This emotional Ad is produced by Production Studio House. Have something to add? Let us know in the comment section below.

For more news and updates, stay tuned to Wow 360.

AdBadloKhudKoNadeem BaigRafeh NaseemSheherzade Noor PeerzadaSufi groupSufi Group of Companies
0 comment 0 FacebookTwitterPinterestEmail
Laiba

previous post
Mahira Khan Launches Her Production House with a Web Series Based on Cricket
next post
Khloe Kardashian Appreciates Pakistani Artist Sara Shakeel for Revamping Her Picture Displaying Stretch Marks

Related Posts

Merub Moiz Awan Talks About ‘Beela’ Violence Against...

September 23, 2023

Made in Alipur: Empowering Rural Women in Pakistan

September 22, 2023

Pakistani Women React to ‘Dulhan Course’ Ad

September 21, 2023

Sephora Ad Showing Hijabi Footballers Ignites Controversy in...

September 19, 2023

Maheen Muhammad’s Tragic Transformation to Dolphin Ayaan: A...

September 14, 2023

Netizens React to Pakistani Drama Mayi Ri Showing...

September 12, 2023

Mein Kahani Hun Shares Eye-Opening Narrative on  Society’s...

September 11, 2023

12 Women Raped Daily in Punjab: WAR Report

September 9, 2023

United Nation Report Claims ‘World Is Failing Women’

September 9, 2023

Nadia Jamil Voices Disapproval of Drama ‘Hadsa’: “As...

August 30, 2023
banner edited 300x250 1 1024x854 1
PHOTO 2021 01 01 16 59 29
  • Facebook
  • Twitter
  • Instagram
  • Linkedin
  • Youtube
Footer Logo
  • About Us
  • Write for Us
  • Careers
  • Privacy Policy
  • Terms Of Service
  • Contact Us

@2023 - All Right Reserved.

WOW 360
  • LEADHers
  • Culture
  • Lifestyle
  • Entertainment
  • Business
    • EFFIE AWARDS 2021 EFFIE AWARDS 2022 Entrepreneur Media Marketing Startups Success Stories Sustainability Women in Leadership All
      Business

      CEO’s Share Inspirational Stories on the Different Challenges They Faced

      January 26, 2022

      EFFIE AWARDS 2021

      PAS Holds its Second Virtual Effie Awards Gala Night

      July 15, 2021

      EFFIE AWARDS 2021

      Effie Awards 2021: Categories & Winner’s List

      July 10, 2021

      Business

      Highlights from the Effie Awards Jury Sessions 2021

      June 30, 2021

      EFFIE AWARDS 2022

      Wives have the Right of Maintenance & Muslim Men Must Provide at all…

      August 5, 2022

      EFFIE AWARDS 2022

      Effie Awards 2022: Categories & Winner’s List

      April 2, 2022

      EFFIE AWARDS 2022

      Effie Awards 2022: Ehmer Kirmani, Imagery Producer & Film Director Talks About the…

      March 21, 2022

      EFFIE AWARDS 2022

      Leading Women in Pakistan’s Media Marketing & Advertising Industry Share Their Opinion on…

      March 3, 2022

      Entrepreneur

      Daraz & Femprow Come Together to Increase Contribution of Women Entrepreneurs in Pakistan

      May 30, 2021

      Entrepreneur

      5 Women Led Food Business in Karachi That You Must Try

      February 7, 2021

      Entrepreneur

      Pakistan Moves Closer to Train One Million Youth with 100+ eCommerce and Digital…

      February 6, 2021

      Entrepreneur

      Untold Recipes by Nosheen Features Traditional Authentic Pakistani Food Recipes: Interview

      January 15, 2021

      Media Marketing

      Master MoltyFoam’s Latest Ad Ft. Mahira Khan Highlights 1 of 4 Ever-Married Women…

      July 20, 2022

      Media Marketing

      Creating More Jobs for Women & Promoting Gender Equality: Khaadi Welcomes $25M Investment…

      May 31, 2022

      Media Marketing

      inDriver launches “Food Ka Pakistan” a Flavorful Journey Project in Collaboration with Bon…

      May 30, 2022

      Media Marketing

      Why Butterfly Sanitary Napkins are the Best & Women will be Disappointed if…

      May 27, 2022

      Startups

      Here’s How FemTech is Revolutionizing Healthcare for Women

      May 2, 2023

      Startups

      Exclusive: Amal Clooney Women’s Empowerment Award Winner Tanzila Khan Makes Major Announcements

      June 29, 2022

      Startups

      5 Pakistani Women-Led Startups That Are Making Waves

      June 8, 2022

      Startups

      Pakistani Startups Raised $375M in 2021

      January 5, 2022

      Success Stories

      Jazeela Aslam to Serve as First Female Registrar of the Supreme Court

      September 18, 2023

      Success Stories

      Pakistan’s First Astronaut Namira Saleem Gears Up for Historic Space Journey

      September 16, 2023

      Success Stories

      Meet Female Police Officer Beenish Fatima Leading the Cyber Crime Wing, FIA in…

      August 28, 2023

      Success Stories

      Quetta’s Jalila Haider Opens a Handicraft Centre for Empowering Hazara Women

      August 24, 2023

      Sustainability

      Ayesha Chundrigar Launches Eco-Friendly Handmade Pet Products Using Ocean Waste

      September 14, 2022

      Sustainability

      Aliza Ayaz, UN Ambassador for Climate Change Pens Down Heart-Felt Note About Failing…

      July 20, 2022

      Sustainability

      Exclusive: Amal Clooney Women’s Empowerment Award Winner Tanzila Khan Makes Major Announcements

      June 29, 2022

      Sustainability

      Alia Bhatt Makes a Sustainable Fashion Statement by Using 180 Textile Patches &…

      April 18, 2022

      Women in Leadership

      7 Muslim Women Entrepreneurs Who Shaped History

      September 20, 2023

      Women in Leadership

      Jazeela Aslam to Serve as First Female Registrar of the Supreme Court

      September 18, 2023

      Women in Leadership

      Pakistani Businesswoman Huma Fakhar Nominated for Global Woman Inspiration Award

      June 19, 2023

      Women in Leadership

      Empowering the Educators: Dr Hafsah’s Insights on Overcoming Gender-Based Hurdles in Teaching

      May 23, 2023

      Business

      7 Muslim Women Entrepreneurs Who Shaped History

      September 20, 2023

      Business

      Jazeela Aslam to Serve as First Female Registrar of the Supreme Court

      September 18, 2023

      Business

      Pakistan’s First Astronaut Namira Saleem Gears Up for Historic Space Journey

      September 16, 2023

      Business

      Karachi Biennale Holds First Ever PechaKucha Communication Workshop for Emerging Artists Across Sindh…

      August 29, 2023

  • News
    • News

      World’s First Hijab Sculpture Established in Birmingham

      September 20, 2023

      News

      Sephora Ad Showing Hijabi Footballers Ignites Controversy in France

      September 19, 2023

      News

      Saudi Arabia’s Ministry Announces Dress Code for Muslim Women Visiting for Umrah

      September 18, 2023

      News

      Pakistan’s First Astronaut Namira Saleem Gears Up for Historic Space Journey

      September 16, 2023

      News

      Swedish Woman Converts to Islam for Love

      September 16, 2023

  • Tech
    • Technology

      AI: Are Chatbots a Threat to Human Relationships?

      August 7, 2023

      Technology

      11mn Pakistani Women Do Not Have Digital Identities

      August 6, 2023

      Technology

      Pakistan Launches World’s First AI TV Talk Show

      July 21, 2023

      Technology

      Meet Pakistan’s First AI Female News Anchor Fatima Khan

      July 18, 2023

      Technology

      NASA Invites Karachi’s Bisma Salangi to the United States for Her Brilliant Invention

      July 15, 2023

  • Sports
  • Video
    • Culture Entertainment LEADHers All
      Culture

      Dr. Mahwish Sharif is the First Hearing Impaired Doctor from Balochistan & an…

      May 31, 2022

      Culture

      IWD 2022: Sanam Saeed, an establish actress talks about how she chose to…

      March 8, 2022

      Culture

      IWD 2022: Rida, a mechanical engineer talks about how she chose to #breakthebias

      March 7, 2022

      Culture

      How to obtain Turkish citizenship with a Pakistani passport

      October 26, 2021

      Entertainment

      Indian Filmmaker Alankrita Shrivastava to Direct Film on Pakistani Social Media Star Qandeel…

      May 18, 2022

      Entertainment

      WOW360 ‘Here & There ‘ with Ayesha Omar and Ahsan Khan Unveiling Rehbra

      April 25, 2022

      Entertainment

      In the spotlight with Mohib Mirza & Sanam Saeed on Ishrat Made in…

      March 3, 2022

      Entertainment

      Ali Rehman Khan is “On the Throne “ in Badshah Begum with WOW360

      March 1, 2022

      LEADHers

      Independence Day : The Pioneering Women of Pakistan, LEADHers

      August 14, 2023

      LEADHers

      Tanzila Khan is the First-Ever Amal Clooney Women’s Empowerment Award Winner from The…

      June 20, 2022

      LEADHers

      “Sports is an important platform to raise awareness on many important issues”, Rubab…

      March 16, 2022

      LEADHers

      Pakistan’s Leading Psychiatrist Dr Ayesha Mian Talks About COVID, Impact of Social Media,…

      January 28, 2022

      Video

      Independence Day : The Pioneering Women of Pakistan, LEADHers

      August 14, 2023

      Video

      Impact Stories: Zainab Khan’s Journey, Housewife to Karate Champion

      April 3, 2023

      Video

      Tanzila Khan is the First-Ever Amal Clooney Women’s Empowerment Award Winner from The…

      June 20, 2022

      Video

      Dr. Mahwish Sharif is the First Hearing Impaired Doctor from Balochistan & an…

      May 31, 2022