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Amad-e-Ramzan: VITAL Pakistan Trust Hosts Pre-Ramzan Event to Showcase Zakat Impact on Maternal & Child Health

by Ayesal A
written by Ayesal A

Karachi, February 18, 2025 – VITAL Pakistan Trust (VPT) organized a Pre-Ramzan gathering at a local restaurant in Karachi to engage prominent business leaders and philanthropists on the significance of Zakat in supporting underprivileged women and children in Sindh. The event was attended by approximately 70 esteemed businessmen and women, who were apprised of how VPT collects and utilizes Zakat to provide life-saving maternal and child health services in underserved communities. The supporters who were present at the event included representatives from Unilever Pakistan Limited, Quetta Gladiators, Yaqin Steels, ARY Digital, Adamjee Life Assurance Co. Ltd, Soneri Bank Limited, Bank AL Habib Limited, Soorty Enterprises – Pvt. Ltd., Taj Gasoline, TCS, Deloitte/Yousuf Adil Chartered Accountants and Zameen.com among many others.

The evening featured insightful addresses by Mr. Akbar Rajani, CEO of VITAL Pakistan Trust, Mufti Ibrahim Essa, Chairman of Al Hamd Shariah Advisory Services, and Mr. Peter Lobo, Head of Resource Development & Communications at VPT. They emphasized VPT’s transparent Zakat collection and distribution process, ensuring that every contribution directly benefits those in need.

Following the speeches, an engaging question-and-answer session allowed participants to gain deeper insights into VPT’s impact and accountability in Zakat management. The evening concluded with a networking dinner, fostering meaningful discussions on collective efforts to uplift maternal and child health in Sindh.

VITAL Pakistan Trust remains committed to mobilizing resources for the most vulnerable and urges the business community to contribute towards its mission of saving lives through ethical and transparent Zakat utilization.

Stay tuned to wow360.

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Media Marketing

Nestle Baby Products Sold in Global South Countries Contain High Levels of Added Sugar Compared to European Counterparts

by Sahrish Shakeel
written by Sahrish Shakeel
  • Nestle’s baby products sold in Global South countries contain significantly higher levels of added sugar compared to those in Europe. 
  • High sugar intake in infancy and early childhood is linked to an increased risk of obesity, diabetes, and dental problems later in life. 
  •  There is a growing call for greater transparency and accountability in the marketing and formulation of baby foods, urging companies like Nestle to prioritize the health and well-being of their youngest consumers.
  • Regulatory bodies and health organizations play a crucial role in monitoring and regulating the sugar content in baby foods to ensure that products meet nutritional standards and do not pose health risks to infants and young children.

Nestle, a global leader in the baby food industry, has come under scrutiny for the sugar content in its products sold in Global South countries such as Asia, Africa and Latin America compared to those in Europe. A greater discussion is taking place around disparities in sugar levels, and the potential health impacts, and calls for greater transparency and accountability in the marketing and formulation of baby foods.

It is crucial to mention that Nestlé’s brands Cerelac and Nido are some of the bestselling baby products around the world, especially in lower-and middle-income countries. In 2022, these two brands alone generated over $2.5 billion in sales, Ajplus reports.

Studies reveal higher levels of sugar added to Nestle products sold in Global South countries

Nestle’s baby products, including infant cereals, snacks, and juices, are marketed as nutritious and essential for infant growth and development. However, studies have shown that these products contain significantly higher levels of added sugar when sold in Global South countries compared to their counterparts in Europe.

Research by Public Eye and the International Baby Food Action Network (IBFAN) found high levels of added sugars in Nestlé products targeting infants in Asia, Africa and Latin America. They also found that misleading and complicated nutritional labels contribute to the success of high-in-sugar baby products sold in these countries. ⁣

The WHO recommends no sugars be added to foods for children under 3

In many Global South countries, where access to nutritious foods and healthcare may be limited, Nestle’s baby products are often perceived as a reliable source of nutrition for infants and young children. However, the high sugar content in these products raises concerns about the long-term health effects, including an increased risk of obesity, diabetes, and dental issues.

The disparity in sugar levels between products sold in different regions highlights the need for greater transparency and accountability in the baby food industry

Nestle and other companies must prioritize the health and well-being of infants and young children by providing clear and accurate information about the ingredients and nutritional content of their products.

Leading Women in Pakistan’s Media Marketing & Advertising Industry Share Their Opinion on the Gender Gap Divide #BreaktheBias. Read the full story here: 

Leading women in Pakistan’s media marketing and advertising industry, Nida Haider, Managing Partner, IAL Saatchi & Saatchi, and Amna Khatib – Paracha, Chief Digital and Strategy Officer, Group M, share their opinions on the gender gap divide in Pakistan. We asked them whether the gender gap divide in Pakistan is changing in the advertising and media marketing industry, and the following is their opinion on the matter.

Leading Women in Pakistan’s Media Marketing & Advertising Industry Share Their Opinion on the Gender Gap Divide #BreaktheBias

Have something to add? Let us know in the comments section below.

For more news and updates, stay tuned to Wow 360.

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Media MarketingMusic

Announcing Coke Studio Season 15

by Sahrish Shakeel
written by Sahrish Shakeel

Coke Studio announces Season 15, set to release on April 14th, 2024. Awarded as Pakistan’s biggest cultural export by the Ministry of Foreign Affairs, Coke Studio Season 15, featuring eleven original songs, will reflect the diversity of Pakistani culture, languages, genres and experiences, anchored in Pakistan’s passion and love for music.

With powerhouse producer and curator Zulfiqar (Xulfi) Jabbar Khan at the helm, each song in Season 15 is a collaboration, a story woven with threads of artistry and fraternity. The upcoming season will build on a legacy of compelling visual storytelling by some of Pakistan’s most progressive directors, including Awais Gohar, Murtaza Niaz, Jamal Rahman, Zain Peerzada, and Luke Azariah, alongside Coke Studio stalwarts Zeeshan Parwez and Kamal Khan.

“This season celebrates the enduring power of art, the power of music – the power of love, of warmth and of connection. Each story and world is built on Pakistan’s rich and diverse tapestry: both its heritage and future, fostering a sense of shared identity.” said Xulfi.

Volkan Onguc, Vice President of Coca-Cola Pakistan & Afghanistan Region, said, “Coke Studio is etched into the country’s musical DNA. Now a global platform, Coke Studio is set to build on the same legacy of showcasing the incredible talent and artistry of Pakistani musicians to the world.”

With over 24 million subscribers, over 5 billion views on digital platforms, and streaming in over 180 countries, Pakistan’s Coke Studio has been credited with bridging barriers and nurturing culture within South Asia, fostering a sense of unity and appreciation for shared heritage. Coke Studio launched in 2008 in Pakistan featuring established and emerging artists from various genres, quickly gained a large and loyal following and expanded into an international music franchise.

The season reveal video can be viewed here:

 

Listen to your favorite songs from Coke Studio on Spotify https://open.spotify.com and keep yourself logged on to https://www.tiktok.com/@cokestudiopakistan, https://www.youtube.com/@cokestudio  and https://www.instagram.com/coke_studio to follow the Coke Studio journey.

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Media Marketing

Down Syndrome Day Campaign. “Assume That I Can”: Inspires Positive Assumptions

by Sahrish Shakeel
written by Sahrish Shakeel
  • The “Assume That I Can” campaign challenges stereotypes about individuals with Down syndrome, promoting inclusivity and empowerment for all.
  • By showcasing their achievements, the campaign emphasizes their capabilities and the importance of support for their success.
  • Through social media and community events, the campaign raises awareness and encourages people to embrace diversity.

In a world often defined by preconceptions and stereotypes, the “Assume That I Can” campaign launched by the Global Down Syndrome Foundation (GDSF) aims to challenge societal norms and inspire positive assumptions about individuals with Down syndrome.

As we celebrate World Down Syndrome Day on March 21st, this campaign serves as a poignant reminder of the importance of inclusivity, understanding, and empowerment for people of all abilities.

At the heart of the campaign is a simple yet powerful message: instead of assuming limitations, assume capabilities. This shift in mindset is fundamental in creating a more inclusive society where individuals with Down syndrome are not defined by their condition, but rather by their unique talents, interests, and aspirations.

One of the key objectives of the “Assume That I Can” campaign is to highlight the many achievements of individuals with Down syndrome in various fields, including education, employment, sports, and the arts.

By showcasing these success stories, the campaign aims to challenge stereotypes and demonstrate that given the right support and opportunities, individuals with Down syndrome can thrive and contribute meaningfully to society.

Through social media campaigns, educational initiatives, and community events, the “Assume That I Can” campaign seeks to raise awareness about Down syndrome and promote a more inclusive and accepting society. By encouraging people to challenge their assumptions and embrace diversity, the campaign hopes to create a world where individuals with Down syndrome are valued for their abilities and contributions.

As we mark World Down Syndrome Day, let us join hands in supporting the “Assume That I Can” campaign and making a positive difference in the lives of individuals with Down syndrome. Together, we can break down barriers, challenge stereotypes, and build a more inclusive world for all.

Alishba’s Art N Cafe: Young Karachiite with Down Syndrome Becomes First to Open an Art Cafe. Read the full story here: 

On World Art Day 2023, Syeda Alishba Amin-ud-Din, a Pakistani artist, launched her own unique Alishba’s Art N Cafe in the heart of Karachi. Notably, she is the first Pakistani artist with Down Syndrome to own such an Art Cafe. We received an opportunity to talk to Alishba’s mother, Dr. Iffat Sultana about her daughter’s accomplishments.

Alishba’s Art N Cafe: Young Karachiite with Down Syndrome Becomes First to Open an Art Cafe

Have something to add? Let us know in the comments section below.

For more news and updates, stay tuned to Wow 360.

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CultureMedia Marketing

Master MoltyFoam’s Latest Ad Ft. Mahira Khan Highlights 1 of 4 Ever-Married Women have Experienced Physical Violence Since the Age of 15 in Pakistan

by Ayesal A
written by Ayesal A

Actor, writer, producer, and director Shaharyar Munawar has once again left us completely stunned with his latest work ‘Mashaadi’ – a collaboration between Master MoltyFoam and Mashion Studio. The ad featuring the gorgeous Mahira Khan is not the same as the other ‘Nanni Paari’ ads we usually see.

This time around, Master MoltyFoam has a powerful and eye-opening message for all maternal homes and boy-oh-boy did they hit the hammer on the nail with this one!

The ad starts with Mahira Khan getting ready for her wedding, but you can tell by her expressions that she is not too happy. We then see a flashback of the bride-to-be having a heated argument with the to-be groom and in the moment, he does not hesitate to get physical with her.

With a heavy heart, Mahira opens up to her mother and father about the incident, to which the father’s reply was not the typical response we usually see in households.

This time, the father took his daughter’s side and stood by her decision to call the wedding, even if it meant sending the guests back home.

Importance of Speaking Up for Women’s Rights

The biggest lesson the brand shared with the entire nation is to speak up. Staying quiet about abuse doesn’t help a relationship, in fact, it makes it all the more suffocating.

Moreover, the brand also shared that according to a recent report by Pakistan Democratic and Health Survey, 1 in 4 ever-married women have experienced physical violence since the age of 15.

This includes violence from a spouse if ever-married, a relative other than partner/husband, in-laws, or other parties during pregnancy or otherwise.

The form of violence is anything from pushes, and shoves, to punches, slaps, kicks, strangulation attempts, burn marks, knife/gun threats, etc.

Hence, it makes it all the more important for women to speak out and even more important for their families to support them in their journey.

Watch the Ad Below:

What do you think of the new approach Master MoltyFoam has taken with this new ad?

Stay tuned to WOW360 for more news and updates.

#AlwaysAsani: Always & Wonder Women Join Hands to Install Pad Vending Machines Across Pakistan

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Media Marketing

Creating More Jobs for Women & Promoting Gender Equality: Khaadi Welcomes $25M Investment from IFC

by Sahrish Shakeel
written by Sahrish Shakeel
International Finance Corporation (IFC) has invested a $25M investment in Khaadi.

IFC is an international financial institution that offers advice, investment, and asset management services to private-sector companies struggling in developing countries. It has invested 25 million dollars in Khaadi for a minority stake.

The textile sector contributes nearly one-fourth of industrial value-added, and 8.5% of GDP and provides employment to about 40 per cent (about 19 million) of people. At least 30% of the labour in the textile sector are women. The investment will directly affect their livelihood, promote gender equality and create more jobs in the textile sector of Pakistan.

Khaadi announced the news on LinkedIn, “We are excited to announce that IFC – International Finance Corporation is investing up to US$ 25 million in our organization for a minority stake.”

It emphasised that the investment will empower Khaadi to become a global brand by accelerating growth plans and supporting future sustainability, “This strategic investment will enable us to accelerate our growth plans, support future sustainability and empower us to achieve our vision of a global brand.”

The post further said, “Since 1998, we have constantly worked to create a newer and more innovative retail and product experience for our customers- a one-stop fashion destination. With this investment, we will continue to raise the bar and transform our customer experience.”

On this occasion, the founder and CEO of Khaadi Corporation, Shamoon Sultan, said, “We are excited to begin the next chapter of Khaadi’s ambitions. We aim to cement our number one position, and I believe this investment will help us set new benchmarks through strategic initiatives to drive growth, corporate governance, and diversity.”

Khaadi Features Plus-Size Model in their Latest Campaign Addressing a Much Needed Category. Read the full story here:

Pakistani fashion brands have evolved over the years. Experts have observed the market closely and have taken up strategies to cater to their customers belonging to different categories successfully. However, the plus-size has often been ignored by fashion brands and retailers in the country, especially when it comes to pret. Plus-size women such as me had to flock to the market to buy loose cloth and other items of liking to be stitched.

Khaadi Features Plus Size Model in their Latest Campaign Addressing a Much Needed Category

Have something to add? Let us know in the comments section below.

For more news and updates, stay tuned to Wow 360.

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Media Marketing

inDriver launches “Food Ka Pakistan” a Flavorful Journey Project in Collaboration with Bon Viveur Blogger RHS

by Sahrish Shakeel
written by Sahrish Shakeel

From Karachi to Peshawar, covering all major cities of Pakistan; “Food Ka Pakistan” is an expedition to explore the flavors of Pakistan brought by eminent vlogger RHS in collaboration with inDriver, providing him the freedom to travel while exploring Pakistani street food.

Karachi, the city of lights, is a paradise for street food lovers! inDriver collaborated with Popular food blogger Rana Hamza to celebrate Pakistani street food. Hamza started his journey of experiencing flavors from Karachi, covering Sindh and Punjab regions, to his final destination Peshawar; jaunting via inDriver.

From Gausia Biryani in Karachi to Burning Brownie in Islamabad, Hamza explored a variety of famous food spots from different cities in Pakistan. Over the course of his 16-day journey, he visited around 36 places and discovered the country’s wonderful gastronomy, while inDriver, being his travel partner, gave him the opportunity to freely pick and choose rides on his terms in a single click.

inDriver’s intercity service allowed Hamza to travel from city to city, all while protected by the passenger safety shield option, where he was able to share his ride details as well as connect directly to the police in case of emergency.

inDriver was founded in 2013 to provide users with a viable alternative to services from taxi aggregators with inflexible pricing policies. The service operates based on a unique peer-to-peer pricing model called Real Time Deals (RTD), which allows passengers and drivers to directly negotiate a fare. This ensures that the terms are as transparent and fair as possible.

Presented with multiple ride options, depending on the location, RHS booked cars, bikes, rickshaws, or intercity cabs through inDriver to continue with his experience. Moreover, he was able to take advantage of inDriver’s option of carpooling in intercity traveling, which hasn’t been offered by any ride-hailing app in Pakistan to date, specifically in the private cars category.

“The collaboration with RHS in his journey to foster one of the treasures of Pakistan was aimed at promoting the country’s culture and traveling. We hope to inspire people to explore cuisines of different cities safely via intercity mode or find hidden spots in their hometown via city rides

with the inDriver app,” said Mr.Owais Ali, inDriver spokesperson in Pakistan. He further added: “inDriver provides passengers and drivers with the freedom to negotiate ride fare directly, whether it’s intracity or intercity. There is no more worrying about any surge in the fare prices during peak hours, which makes inDriver the best choice for a daily commute!”

Plan out your next journey with inDriver and get a pro-tips by RHS from his flavorful journey “Food Ka Pakistan” x inDriver, at https://promo.indriver.com/foodkapakistan exclusively launched by inDriver.

About inDriver

inDriver is a global IT and transportation platform. inDriver is one of the world’s fastest-growing online ride-hailing services. Its services are available in over 600 cities in 42 countries throughout the world. The Company’s app has been downloaded over 120 million times. inDriver offers other services, including intercity transportation, freight and cargo services, as well as delivery services in different markets of operations.

inDriver is headquartered in Mountain View, California, and operates regional hubs in the Americas, Asia, the Middle East, Africa, and the countries of the CIS, and employs over 1,700 people. In early 2021, inDriver achieved unicorn status after closing a $150m investment round with Insight Partners, General Catalyst, and Bond Capital, which valued the company at $1.23 billion.

For more information visit http://www.indriver.com

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Editors' PicksFeaturedHealth & BeautyLifestyleMedia Marketing

Why Butterfly Sanitary Napkins are the Best & Women will be Disappointed if They Get Discontinued from the Pakistani Market

by Laiba
written by Laiba
In Pakistan, we have limited sanitary ware available for women, of which only some are good quality products which leaves us with very few options.

Butterfly sanitary napkins are one of the best available sanitary napkins readily available. Under the non-essential luxury items ban, the government of Pakistan has banned core raw materials required to produce the brand. As a result, the factory that produces the Butterfly sanitary napkins will likely have to shut down once it runs out of its current supply of materials.

The ban has been imposed under the’ emergency economic plan,’ by the Government of Pakistan which has been put into place following the growing current account deficit, the dollar witnessing a meteoric rise against the rupee over the past few weeks on account of the country’s rising import bill, and depleting foreign exchange reserves.

Under the plan, at least 38 items have been banned, including sanitary ware, tissue paper, saloon items like hairdryers, etc.

Adding ‘Sanitary Ware’ to the non-essential luxury items ban list seems unfair.

Women require sanitary pads each month during their period, which means the item in question is essential and not a luxury. Depriving them of using the item that works for them will prove to be difficult and hence, affect their daily activities.

Limited Options Available in Pakistan’s Sanitary Napkin Market

Speaking of Pakistan’s sanitary napkin market, at least 84 percent of the share is held by two major brands: P&G’s Always and Santex’s Butterly. 

Always Left Most Women with Painful Rash

Always has been the first choice of women in my circles until the rash situation that occurred sometime two years ago. At first, I thought some women were experiencing the rash due to other external factors. Gradually many women began complaining and started exploring other brands in the market.

In women-only groups on Facebook, the discussion around Always pads available locally was also initiated. Thousands of women agreed the brand gave them a bad rash. For some, it was other health conditions. The chemicals present in these pads sometimes irritate your skin on the vaginal and inner thigh areas. However, it is less likely that so many women will have an issue. Women on social media concluded that there was a problem with the quality of the product.

Butterfly Pads to the Rescue

Some women have from the beginning preferred Butterfly over Always for being softer (didn’t give them a rash) due to the cotton sheet, are leak-proof, and odorless. They recommend others also to give the Butterfly pads a try. Especially those who were having trouble with ‘Always.’

Butterly pads do not have the plasticky feel to touch and do not contain perfume either that usually ends up irritating the skin.  On Twitter, Pakistani women have tweeted about their experiences with Always pads.

A user wrote, “… it was actually a eureka moment for me when I realized pads didn’t have to feel like scratchy diapers”.

A user highlighted that the Butterfly pads reduce wastage, too, as you require less number of pads even on days when your flow is heavy, compared to the Always pads.

Another user on Twitter highlighted how severe her condition got by using pads with scented toxic dioxins that cause health-related problems and cancer.  The person developed skin problems and also Bartholin Cysts.

In October 2019, Kenyan women also took to Twitter to express outrage over the Always brand of sanitary pads. They said sanitary pads produced by the brand cause rashes, burns, and discomfort under the hashtag #MyAlwaysExperience. The Twitter user quoted the tweet by BBC News Africa, which conducted a detailed investigation and reported the case.

While she was getting treatment, she used cotton pads that were handmade for 2-3 months. She later switched to Butterfly. “No rash, no cysts, no infections,’ she wrote.

“Always Pakistan makes shit and substandard products,” wrote someone else in a tweet.

Several women up to date believe that the rashes and inflammation are normal, which is problematic in itself.

Keeping in mind that so many Pakistani women rely on Butterfly pads to comfortably carry out day to day activities monthly, such as attending classes at school, college, or university, going to work, going outdoors, for sports-related activities without worrying about leaking or getting a rash – it is absurd to ban core raw materials that are required to locally produce the sanitary napkins preferred by thousands of women in Pakistan.

Other options in the market include Molped, Trust, and Sincere, which can be used as a substitute. The price of the mentioned brands varies on the kind of napkins and the size of the packet. In most places, the difference varies between 15- 30 rupees while value-added packs cost more.

The substitutes can be used once the factory runs out of raw material. However, the trust women have placed in the Butterfly pads can not be replaced.

Disclaimer: This is not a sponsored post. It is based on social media comments and opinions from personal contacts.

 Menstrual Hygiene Tips for Trouble-free Periods During Summer. Read the full story here:

On the 28th of May, we celebrate Menstrual Hygiene day. On this day, we address how it is unacceptable for women and girls to be stigmatized, excluded, and discriminated against due to a natural bodily function. They are discouraged from receiving an education, earning an income, and fully and equally participating in everyday life. As part of the movement, we must make efforts to break the taboos and end the stigma surrounding menstruation, raise awareness about…

5 Menstrual Hygiene Tips for Trouble-free Periods During Summer

Have something to add? Let us know in the comments section below.

For more news and updates, stay tuned to Wow 360.

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KEs Roshni Bajis connect with over 380000 households 850x491 1
Media Marketing

KE’s Roshni Bajis Connect with Over 380,000 Households

by Laiba
written by Laiba

As an extreme heatwave gripped Karachi, KE partnered with the Pakistan Red Crescent Society Sindh to provide a day-long “Heatwave Relief Training” to KE’s Roshni Baji’s and “Mohallah Safety Champions”, encompassing education on basic first aid, heat illness, treatment of heatstroke and heat exhaustion, enabling the participants to become first responders in an emergency.

The Roshni Baji is KE’s neighborhood safety ambassador who has been engaging residents across Karachi’s most densely populated areas since 2021, spreading awareness on the basic principles of general safety, electrical safety, rain safety, hazards of power theft, and energy conservation. The first cohort was inducted in February 2021 with 40 women, while the second cohort of 60 women began their activity in November.

Collectively, these women have been able to reach over 380,000 households across Karachi educating the public on how to use electricity safely within their homes. Faulty or makeshift wiring inside premises is a leading cause of injury and poses a grave risk to the public. Many of these incidents could have been easily prevented with proper sensitization and education of the residents. Through an innovative approach, the Roshni Baji’s also identified 40 women in the areas they work to act as “Mohallah Safety Champions” who are leading the mission to inculcate a culture of safety among their peers even after the Roshni Baji’s have completed their drives.

Combating Kundas

The Roshni Baji’s and Mohallah Safety Champions are only one facet of a comprehensive, company-wide strategy on safety. Across Karachi, theft of electricity through kundas and illegal wires continues to endanger citizens causing injury and even death.

Between 2021 and 2022, Over 200 cases of electrocution were reported across Karachi, all occurring inside premises or due to the use of kundas which were leaking current. KE’s distribution field teams are constantly conducting kunda removal drives across Karachi. Only last week, teams operating in the Lyari and Baldia areas removed over 4,500 kilograms of kundas in a single day.

Kunda removal drives are not straightforward tasks. KE’s teams are regularly met with resistance from local residents who feel entitled to steal electricity, neglecting the risk to their personal and collective safety. Despite the challenges, the utility’s staff continues its crackdown to create safer environments enabling the provision of uninterrupted, secure, and reliable power supply. These steps are being taken to pave the way for a brighter, safer Karachi.

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FeaturedFoodLifestyleMedia Marketing

Canadian Fast Food Restaurant Chain Tim Hortons Announces Opening Restaurant in Pakistan this Year

by Sahrish Shakeel
written by Sahrish Shakeel
Canada’s favourite coffee brand is set to open dozens of restaurants across Pakistan in the upcoming years.

Tim Hortons is Canada’s largest restaurant chain operating in the quick-service industry. It has announced that it will open its first restaurant (of many) this year in Pakistan’s City of Literature, Lahore.

Currently, there are over 5,300 restaurants across 13 countries. This includes the Philippines, Mexico, Spain, the United Kingdom, the Middle East, Thailand, and China.

The Canadian multinational restaurant chain has reached an agreement with Blue Foods (Private) Limited to bring Tim Hortons, an iconic coffee brand established in 1964, to Pakistan.

Pakistan is a fast-growing market for specialist coffee, and Tim Hortons is ready to enter the market and take the risk. As per the company, “the chain’s growth can be attributed to the changing lifestyle of the young population, rising disposable income, and a keenness to explore global experiences.”

In an official announcement, David Shear, President of RBI International, said that he is “thrilled to be bringing Tim Hortons to Pakistan, a country known for taking its beverages and food very seriously.”

What is Tim Hortons Popular For?

Tim Hortons has over 50 years of coffee expertise and has captured the market in Canada for its greater taste. It is also popular for its freshly prepared beverages and food. People who travel overseas are usually seen sipping on a cup of coffee from Tim Hortons in their vacation photos. There is no doubt that it has significantly made its place in the top choices for coffee lovers.

What to Expect in-store?

Signature beverages, baked goods, delicious bite-sized morsels and traditional doughnuts called ‘Timbits’, and food options like sandwiches and wraps.

This Cafe in Maskan, Karachi Gives ‘Women Empowerment Discounts’ to Females on Bikes & Scotties. Read the full story here:

The famous café named Coffee Wagera, which opened its first branch in 2018, has lately opened its outlet at Maskan, Gulshan and has recently caught the attention of a lot of ladies on social media. The Maskan outlet has a ‘women empowerment discount’ for any female who rides a bike and shows up on it at their café! Isn’t that amazing? In a country where women get harassed on the road while riding their bikes- where it requires loads of courage for females…

This Cafe at Maskan, Karachi is Giving ‘Women Empowerment Discounts’ to Females on Bikes & Scooties

Have something to add? Let us know in the comments section below.

For more news and updates, stay tuned to Wow 360.

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