Adidas has launched its first full full-coverage women’s swimwear collection featuring sports inclusivity consultant Asma Elbadawi. She has …
Sustainability
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FashionLifestyleMedia MarketingShoppingSportsSustainability
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BusinessEditors' PicksHaircareHealth & BeautyMedia MarketingSustainability
Unilever Pakistan & Local Brand Conatural Move Towards Sustainable Packaging with Product Refill Stations
by Laibaby LaibaPlastic waste has increased across the world in the past decade. Cheap, flexible, and multipurpose plastic has become …
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CultureSustainability
Model Saheefa Jabbar Promotes Sustainable Fashion, Sells Her Pre-Loved Items on Instagram
by Laibaby LaibaPakistani model Saheefa Jabbar Khattak has been using her Instagram and, of course, her reach on the platform …
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Media MarketingSustainability
Unilever Pakistan Takes Initiative to Reduce & Reuse Plastic #FacethePlastic
by Laibaby LaibaThose days are gone when we were not aware of the destruction we are causing to Earth. Even …
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Sustainability
Primark UK’s Initiative of Using Brown Paper Shopping Bags as Wrapping Paper is Worth Replicating in Pakistan
by Laibaby LaibaPrimark UK has recently taken a positive step to promote a sustainable lifestyle during the holiday season by …
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We put in thought for almost everything around us be it our clothes, the food we eat, the …
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Sustainability has become an important objective in today’s world where we are experiencing climate change, the pandemic and …
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Social IssuesSustainability
Pandemic Driven Plastic Pollution: The Virus No One is Talking About!
by Hareem Zafarby Hareem ZafarThe coronavirus pandemic is creating an unwanted surge in plastic consumption. The rise has been driven by necessity …