Adidas has launched its first full full-coverage women’s swimwear collection featuring sports inclusivity consultant Asma Elbadawi. She has also been honored to write the poem and be part of the Beyond the Surface campaign and other powerful women.
The new collection of Adidas Swim performance wear is designed not just by keeping inclusivity in mind but also sustainability. The collection officially launched on adidas.com on the 10th of June.
“We are the women who embrace the waters, immerse our entire bodies into the ocean. The waves glide over every inch of us, never inquiring about our age, ethnicity, abilities, faiths, or the languages we speak to determine if we are worthy.” – with this poem, Asma Elbadawi @asmaelbadawi celebrates how water accepts everybody unconditionally because we believe that sport belongs to all.
She added, “As a Muslim woman being able to enjoy the water while being fully covered and stylish is important to me. The water accepts us all as we are, and that is definitely something to celebrate! It’s time to surrender to the waters.”
Adidas’ latest full-length swimsuit comes in a pair – Long sleeve slim top for $70 and full-length swim pants for $60.
Earlier on, the brand offered adjustable hijab separately that wasn’t everyone’s cup of tea as the hijab cloth on top easily shifted; however, the latest design has a hijab cap attached to the top with a full sleeve, hip length top, which is ideal for people who wish to cover themselves.
Nike Celebrates its Toughest Athletes Featuring Pregnant & Lactating Women in their Latest Maternity Line Nike (M). Read the full story here:
American multinational corporation Nike has come out with its maternity ad that features pregnant and lactating women. The ad is titled “Toughest Athletes, ” indicating that mothers are the ultimate endurance athletes. The ad stars Serena Williams and Olympia, USWNT soccer player Alex Morgan, and track stars Shelly-Ann Fraser-Pryce, Perri Shakes-Drayton, Nia Ali Bianca Williams.
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