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FoodMedia MarketingTechnology

Careem All Set to Launch its First Ever Food Drone Delivery in Pakistan

by Laiba June 11, 2021
written by Laiba June 11, 2021
LEADHers

Who would have thought that a day would come when food orders would be delivered via drones? Assumingly, not a lot of us. Careem has announced that it is launching another means of delivery – this time with the help of a drone. The brand recently announced that it will be providing the “first ever food drone delivery by a Pakistani food delivery app ”

In many countries around the globe, the drone delivery system is being used to deliver food to customers – and is working quite brilliantly such as UberEats and GrubHub. The food delivery app uses drones to deliver food at any time of the day. This has helped cut down delivery time and costs whilst offering more value. However, in Pakistan, people are skeptical of the service.

Careem has announced that the service currently is only available in Karachi and Lahore where their food delivery services are available via drone

Ready for the first ever Food Drone Delivery by a Pakistani food delivery app?

Order #KhanaHungamaDeals under Rs. 499 today & who knows we might surprise you with a drone delivery. 😉

*Valid in Karachi & Lahore where our food delivery services are available
*Other T&Cs apply pic.twitter.com/NKfe2HtpUr

— Careem Pakistan (@CareemPAK) June 10, 2021

Adaptive-Tec

There are many reasons why people are skeptical of the service, a few of which are listed below:

Safety:

The public here is not trained to understand that equipment that has delivered the food is not supposed to be kept. This makes the return of the drone itself a huge challenge.

Privacy:

Drones have lenses that are powerful and can invade the privacy of people who can be recorded through the camera while the delivery is being made. Chances are that people will call out for a ban on the devices delivering food.

Permission:

In Karachi alone, there are many places where you can’t use your professional camera so it’s likely that flying a drone over these areas to deliver food may not be allowed.  Re-routing would mean more delivery time which fails the purpose of using drones in the first place.

Drone Landing:

If you have ever seen YouTubers handling drone landing, you would know that it isn’t an easy task. It is likely that the recipients aren’t equipped with enough knowledge.

Wiring:

Accidents tend to happen because of the open wiring in both cities. It is likely that the drone may get stuck with the wires and get damaged, let alone deliver the parcel.

There may be many more technical and on-ground factors that seem to overtake the idea of food being delivered via drones in Pakistan, however, we’d like to see what Careem has in-store for us.

These drones are designed for LOS operations only .. i think they only fly it from ground to supply food to vertically populated buildings… https://t.co/DA6jbSIUKo

— Usman (@ahmad_says) June 10, 2021

Iska bhi peak factor hoga? https://t.co/Zvj4KyVCI6

— Ifrah (@IfrahShouts) June 11, 2021

We will be coming to your city soon 😊

— Careem Pakistan (@CareemPAK) June 10, 2021

Hope this means that the range of places one can order from also increases.

— Qurat ul ain (@quratula1n_s) June 10, 2021

Women Riding Bikes to Earn a Living Has Become an Increasingly Popular Trend in Pakistan. Read the full story here:

The Women on Wheels project was the beginning of women stepping out of their homes and training to drive motorcycles – a stereotype that should have been busted a long time ago. The Salman Sufi Foundation was behind this brilliant campaign to provide women with better mobility in Pakistan through subsidized motorbikes.

Women Riding Bikes to Earn a Living Has Become an Increasingly Popular Trend in Pakistan

Have something to add? Let us know in the comment section below.

For more news and updates, stay tuned to Wow 360.

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