Primark UK has recently taken a positive step to promote a sustainable lifestyle during the holiday season by giving its paper bag a makeover. This is the time of the year when everyone is picking gifts for their loved ones as Christmas is approaching.
Here is what the shopping bag looks like at Primark
The fast-fashion retailer has given a holiday makeover to its already environmentally-friendly shopping bag made out of brown paper which then later can be used to wrap holiday gifts. What a brilliant strategy for a retailer such as Primark to initiate the change for such a great cause.
Big brands hold the responsibility and power to make positive changes for the sake of the environment.
After the holiday makeover, the shopping bag has red stripes across its body and also says, ‘This bag makes great wrapping paper’.
By initiating this innovative way of using the paper bag, Primark has set a benchmark for the world to follow in its footsteps.
Pakistani retailers and brands can replicate the idea here too, during the festive season when people are passionately shopping, ready to splurge. At this point, gift papers otherwise are exponentially used. Instead, paper bags can be introduced and used for packing presents.
Here are examples of Pakistani Brands Setting A Bar With Sustainable Fashion. Read the full story here:
The world today is evidently witnessing climate change. These signs are warnings for mankind to switch their ways of living. Thankfully, certain brands realize what the need of the hour is. Have something to add? Let us know in the comment section below.
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