Effie Pakistan is the most prestigious award program in the marketing and advertising industry. It is part of …
EFFIE AWARDS 2022Media Marketing
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Media Marketing
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EFFIE AWARDS 2022FeaturedMedia MarketingSustainability
Effie Awards 2022: “Sustainability will be Part of Briefs, Conversations in Marketing & Become a Bigger Part of What We Do As Advertisers,” Nida Haider, Managing Partner, IAL Saatchi & Saatchi
by Web Deskby Web DeskIn 2021, the pandemic dominated the marketing communication of brands. We saw consumers having to make huge changes …
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FoodMedia Marketing
Coca-Cola Introduces First-of-its-kind Flavor called Starlight ‘Inspired by Space’
by Laibaby LaibaA new limited-edition drink, Coca-Cola Starlight, inspired by space, has been introduced as the first of its kind …
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Media MarketingShoppingSports
Adidas Sports Bra Celebrates Diversity of Breast Size & Shape in its #SupportisEverything Campaign
Adidas Sports have launched their redesigned sports bras so everyone can find their fit. With their campaign #SupportisEverything, …
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Media Marketing
Indians Call to Ban KFC & other MNC Brands Operating in Pakistan After Expressing Solidarity with Kashmir on Social Media
Indians on social media have called for a complete boycott of KFC and other MNC brands operating in …
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Media Marketing
Hush Puppies Designs Peshawari Chappal for Women in Partnership with Peshawar Zalmi for PSL 7
by Laibaby LaibaAmerican shoe brand for casual footwear for men, women, children, Hush Puppies has partnered with Peshawar Zalmi for …
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CultureMedia MarketingSocial Issues
In Pakistan, 77% of Female Doctors are Unable to Practice Medicine After Getting their Degree, Shan’s Latest Ad Highlights this Social Issue
by Laibaby LaibaShan Food’s latest ad highlights the social issue of women doctors not practicing medicine after receiving their degrees. …
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Media MarketingTravel
Fly Emirates to Dubai with a Partner and Save 25% on Fares with Brand-new Offer
Emirates, the world’s largest international airline, has launched a new offer for passengers visiting Dubai with friends and …
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FeaturedMedia Marketing
5 Reasons Why Chocollato Pakistan’s Latest TVC Is Labelled ‘Cringey’ by Netizens
Chocollato Pakistan’s latest TVC has come to light and has garnered quite a bit of criticism from social …
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Media Marketing
KFC Meal Promotion Encourages Food Waste According to a Chinese Consumer Group Calling for Boycott
by Laibaby LaibaIn China, the popular fried chicken chain Kentucky Fried Chicken (KFC) has come under great scrutiny after an …