To embrace and celebrate the love for Karachi and the spirit of Karachiites, Coca Cola Pakistan has launched …
Media Marketing
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Media MarketingSocial Issues
#UthoBolo Alliance Aims to Launch a Media Campaign to Raise Voice Against Child Abuse in Pakistan
by Hareem Zafarby Hareem ZafarChild Abuse has unfortunately become a common occurrence in Pakistan. It is shocking and sad to witness the …
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CelebritiesMedia MarketingSocial Issues
#PolishedManCampaign: Here is Why Pakistani Male Celebrities are Painting their Nails
by Hareem Zafarby Hareem ZafarWondering why pictures of Pakistani male celebrities with their fingernails painted, is trending? They have been raising awareness …
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FeaturedMedia MarketingSocial Issues
L’Oréal Paris’s ‘Stand Up Against Street Harassment’ Campaign Sets the Bar High for Brand Communication Messaging
by Hareem Zafarby Hareem ZafarL’Oréal Paris launched an international Stand Up Against Street Harassment campaign that was announced on International Women’s Day …
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FeaturedMedia MarketingSocial IssuesTrailblazer
5 Lessons On ‘Girl Child Empowerment’ to Learn from These Ads This International Girl’s Day 2020
by Hareem Zafarby Hareem ZafarInternational Day Of The Girl is celebrated on October 11th annually. According to the United Nations, progress for …
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FeaturedHealth & BeautyMedia Marketing
Gul Ahmed’s Breast Awareness Campaign ft. Sanam Saeed Highlights the Importance of a Mammogram This Pinktober
by Anum Zafarby Anum ZafarOctober is commemorated internationally as Breast Cancer Awareness Month and is also referred to as Pinktober. With the …
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Media MarketingSkincare
Here is Why People Aren’t Happy with ‘Fair & Lovely is Now Glow & Lovely’ Campaign
by Hareem Zafarby Hareem ZafarThe rebranding strategy that turned heads and attracted massive global media attention was the bold move made by …
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The year has been unprecedented, but our sense of purpose is what give us courage and persistence towards business continuity. With …
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Media MarketingSocial Issues
“Dior Stands With Women” Campaign Champions Female Empowerment through Portraits & Inspirational Stories
by Hareem Zafarby Hareem ZafarThe famous beauty brand, Christian Dior has long been championing feminism and women empowerment through their designs and runway …
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CelebritiesFashionFeaturedMedia Marketing
Maria.B Ropes in Ertugrul Drama Actress ‘Selcan Hatun’ as Face of Maria.B Linen Campaign 2020
by Hareem Zafarby Hareem ZafarOne of the top designers of Pakistan, Maria. B, who is currently travelling, has recently posted an interesting …