World Children’s Day is celebrated on the 20th November each year to honour the Deceleration of Rights of the Child by the United Nations. This year’s theme is to #Reimagine nutrition, health, clean water, vaccines, learning, mental health, sustainable planet, safety, and a better future for children.
COVID-19 has not just impacted the grown-ups around the globe but also affected children. It is a child rights crisis. On this day, when we rejoice the adoption of the convention of the Rights of the Child, we must also reimagine the new world where every child around the globe is involved when future decisions are being made for them from here onwards.
Why is International Children’s Day Important?
International Children’s Day is important because it educates the people on issues that persist regarding children in today’s world. This day is an opportunity for us to address global problems and assemble political will to strengthen and celebrate the accomplishments of humanity. World Children’s Day 2020 is our chance to Reimagine a space where children are safer today and tomorrow.
World Children’s Day is a special moment for bright young minds to speak up, demand their rights and show the world their boundless potential.
Join us to reimagine a better world #ForEveryChild. 💙
— UNICEF (@UNICEF) November 18, 2020
UN’s Agenda for this year’s Children’s Day is to Reimagine a World with:
1 – Clean water: Access to clean water to drink, bathe, sanitation, hygiene, address environmental degradation and climate change and most importantly wash hands.
2 – Vaccines: Make vaccines affordable to keep them healthy and safe from infectious diseases and other health problems.
3 – Mental Health: To keep them sane so they can lead a better life and make future decisions. Bring an end to abuse, gender-based violence and neglect in childhood.
4 – Sustainable Planet: Practising a sustainable lifestyle for a healthy environment to nurture within.
5 – Safety: Provide Children with a safe and healthy environment without any predators.
6 – A better future for the children: More opportunities for children to flourish.
Let’s reimagine ____ #ForEveryChild.
— UNICEF (@UNICEF) November 17, 2020
These are the basic rights of children across the globe. Children in Pakistan face similar challenges in the country. The range of problems includes poverty, malnutrition, child labour, access to clean water, sanitation facilities, sexual abuse, HIV, early child marriages, gender inequality and lack of education.
A report available on humanium.org on Children’s of Pakistan says,
Pakistan has over 80 million children and is suffering to fulfil their needs. This makes it crucial for interventions and policies to champion the rights of children efficiently. Only 20.88% of children live in urban areas and have access to fundamental needs.
The ads listed down below have caught our eye as it reminds us of issues regarding children that are prevalent in the world.
1 – Gender Roles
Gender stereotypes can often take form unintentionally, at a very early age, even in comforting places such as our homes. It is high time that gender roles are reversed at an early age, so children nurture in the best environment possible.
2 – Access to Clean Water to Wash Hands
Many infectious diseases persist in today’s world. Other than that, COVID-19 has wreaked havoc in our lives. Children must have access to clean water to wash their hands often to stay healthy and away from germs and bacteria. This ad by Dettol outlines washing hands before eating.
3 – Safety of Children
This ad by Excel Life Insurance informs the audience about child road safety awareness which reminds of us how important this topic is. Children must be provided with the necessary guidance to avoid unlikely situations such as road accidents.
4 – Child Marriages
15 million girls under the age of 18 are married. This tradition is widespread in Pakistan which violates rights to a childhood. The ad featured on the UNICEF’s channel produced by Bridal Musings highlights the grim reality.
According to UNICEF, 21% of girls in Pakistan are married before the age of 18, while 3% are married before the age of 15.
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