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Effie Awards 2022

Effie Awards 2022: Categories & Winner’s List

by Sahrish Shakeel April 2, 2022

written by Sahrish Shakeel

Effie Pakistan is the most prestigious award programme in the marketing and advertising industry and is about ‘awarding ideas that work’ and celebrating the success of the industry. It is part of a global award programme that includes 52 national programs, 4 regional and 1 global award programme. It aims to lead, inspire and champion the practice and practitioners of marketing effectiveness and is a symbol of achievement that is widely respected worldwide.

The gala night for Effie Pakistan 2022 took place at the Airmen Golf Course & Recreational Park on the 1st of April in Karachi.

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Following is the list of winners:

Effie Pakistan marketer of the year 2022

P&G Pakistan

Marketer of the Year 2022: P&G@ProcterGamble #effieawards2022 #weliveforit #effiepakistan #ideasthatwork pic.twitter.com/LnEjW63cS0

— WOW360 (@WOW360PK) April 1, 2022

Effie Pakistan Agency Network of the Year

Ogilvy Pakistan

. @OgilvyPakistan bags Agency Network of The Year 2022 – 4th time in a row#effieawards2022 #weliveforit #effiepakistan #ideasthatwork pic.twitter.com/mWrzfYta4l

— WOW360 (@WOW360PK) April 1, 2022

Effie grand Prix

Grand Prix – Campaign: The Veil of Care Media Innovation Generation/Greenstar Agency: BBDO Pakistan

Biggest Award For The Night: THE EFFIE GRAND PRIX goes to BBDO Pakistan @BBDOWorldwide #effieawards2022 #weliveforit #effiepakistan #ideasthatwork pic.twitter.com/bNKHy42ySq

— WOW360 (@WOW360PK) April 1, 2022

Automotive

Gold, Campaign: Alsvin #DriveYourDreams Changan Alsvin Master Changan Motors Ishtehari

Agency: Ogilvy Pakistan

Beverages – Hot

Bronze, Campaign: Khanay Kay Baad Tapal Green Tea Please Brand: Tapal Green Tea Tapal Tea

Agency: IAL SAATCHI & SAATCHI

Brand Experience

Silver, Live or / & Digital, Campaign: Blue 3 Chalay 10 Shaves Tak! Brand: Gillette

Agency: P&G, Adcom Pvt. Ltd.

Branded Content

Bronze, Campaign: Fun Kay Saath Learning Zaroori National Ketchup National Foods Limited

Agency: MediaVest, Ailaan Advertising

Silver, Pakistan’s most-watched wedding song Telenor Pakistan

Agency: Ogilvy Pakistan

Construction, Real Estate Companies, and Allied Industry

Silver, Amreli Steels – Mothers’ Strength Steel Rebars Amreli Steels Limited

Agency: Arey Wah

Corporate Reputation

Silver , Campaign: Super Nahi Tou 4G Nahi Jazz Super 4G PMCL JAZZ

Agency: Fishbowl (Pvt) Ltd

E-Commerce

Gold, Campaign: No Measure to your Pleasure Durex Reckitt Benckiser

Agency: Adcom Pvt. Ltd.

Silver, Campaign: Maybelline New York FIT ME Foundation Loreal Paris

Agency: Digitz (Pvt) Ltd.

Education and Training

Bronze, Campaign:More se zyada safe online Pakistan Telenor Pakistan

Agency: Ogilvy Pakistan

Gold, Campaign: Taleemabad Telenor Pakistan

Agency: Ogilvy Pakistan

Fashion

Silver, Campaign: The Veil of Care Generation Greenstar

Agency: BBDO Pakistan

Finance

Bronze, Campaign: Bank Alfalah Remittance Bank Alfalah Limited

Agency: Ogilvy Pakistan

Bronze, Campaign: Roshan Digital Account State Bank of Pakistan

Agency: Adcom Pvt. Ltd.

Home Furnishings and Appliances

Silver, Campaign: Molty Foam Molty Foam

Agency: Ogilvy Pakistan

Household Supplies and Services

Gold, Daaghon Ka Champion Surf Excel Unilever Pakistan Limited

Agency: BBDO Pakistan, Lowe India

Gold, Ariel Work For Home Ariel P&G

Agency: Symmetry Group

Silver, Mortein- Dengue Ab Nahin. Mortein Reckitt Benckiser

Agency: Adcom Pvt. Ltd.

Bronze, Ariel Washing Machine Partnerships Ariel P&G

Agency: Adcom Pvt. Ltd.

Influencers

Silver, Salon@Home TRESemme Unilever Pakistan Limited

Agency: Team Reactivate Pvt. Ltd

Gold, Meet the survivors, Pakistan Polio Eradication Programme

Agency: Ogilvy Pakistan

Gold, Pabbo Badmash, Pakistan Polio Eradication Programme

Agency: Ogilvy Pakistan

Bronze, Commander Safeguard Hero Force Safeguard P&G

Agency: Adcom Pvt. Ltd.

Internet and Telecom

Silver Prosperous Pakistan Telenor Pakistan

Agency: Ogilvy Pakistan

Gold Naming The Invisible Pakistanis Telenor Pakistan

Agency: Ogilvy Pakistan

Marketing Disruptors

Gold Polio Roadblock Campaign Pakistan Polio Eradication Programme

Agency: Ogilvy Pakistan

Bronze FIRST-EVER ONLINE USED CAR GALA SUZUKI Suzuki Pakistan

Agency: Synite

Digital (Pakistan)

Bronze Drive, Camera, Action! Drive-In Cinema PMCL JAZZ

Agency: Fishbowl (Pvt) Ltd

Marketing Innovation Solutions

Silver Crushed Pickle Campaign 2021 Crushed Pickle National Foods Limited IAL SAATCHI & SAATCHI

Agency: MediaVest

Media Innovation

Gold The Veil of Care Generation Greenstar

Agency: BBDO Pakistan

New Product and Services

Gold, Smile – Happiness starts with a Smile Peek Freans Smile EBM

Agency: Ogilvy Pakistan

Non-Profit

Gold, The Vaccination Experience Pakistan Polio Eradication Programme

Agency: Ogilvy Pakistan

Silver, Meet the survivors Pakistan Polio Eradication Programme

Agency: Ogilvy Pakistan

Gold, Pabbo Badmash Pakistan Polio Eradication Programme

Agency: Ogilvy Pakistan

Packaged Foods

Silver NESTLÉ CERELAC Movement NESTLÉ CERELAC NESTLE

Agency: Ogilvy Pakistan

Bronze Fortified Chakki Atta – Taaqat Sab Karne Ki! Sunridge Unity Foods Limited Sunridge Foods PVT Limited
Agency: Adcom Pvt. Ltd.

Silver Knorr Noodles Making Waves in the Minds of Gen Z Knorr Noodles Unilever Pakistan Limited

Agency: Arey Wah

Bronze Blue Band Chotu Upfield Pakistan PVT Ltd

Agency: JWT GREY Pakistan

Personal Care

Silver, Always Raha Always P&G

Agency: Adcom Pvt. Ltd.

Bronze, Salon@Home TRESemme Unilever Pakistan Limited

Agency: Team Reactivate Pvt. Ltd

Bronze, Firebrand of the New Era Glow & Lovely Unilever Pakistan Limited

Agency: MullenLowe Rauf

Positive Change: Social Good – Brands (Services)

Silver, The Dark Secret Women’s Day Campaign PMCL JAZZ

Agency: Fishbowl (Pvt) Ltd

Silver, Prosperous Pakistan Telenor Pakistan

Agency: Ogilvy Pakistan

Bronze, Taleemabad Telenor Pakistan

Agency: Ogilvy Pakistan

Positive Change: Social Good – Brands (Products)

Silver, The Veil of Care Generation Greenstar BBDO Pakistan

Gold, Tum Mazboot Ho Lifebuoy Shampoo Unilever Pakistan Limited

Agency: Ogilvy Pakistan

Silver, Domex Back to School Domex Unilever Pakistan Limited Arey Wah

Agency: Reactivate

Bronze, Pampers for Paternity Pampers P&G

Agency: Adcom Pvt. Ltd.

Renaissance

Silver, NESCAFÉ Ready to Drink #TurnUpYourChill NESCAFÉ NESTLE

Agency: RED Communication Arts (Pvt) Ltd

Restaurants

Silver, KFC FEEL GOOD KFC KFC Pakistan

Agency: Synergy Dentsu

Seasonal Marketing (Services)

Silver, Creating a Digital Pakistan Jazz Business PMCL JAZZ

Agency: Fishbowl (Pvt) Ltd

Seasonal Marketing (Products)

Gold, Amreli Steels – Mothers’ Strength Steel Rebars Amreli Steels Limited

Agency: Arey Wah

Bronze, Sooper Dua-e-Shukr Peek Freans Sooper EBM

Agency: Adcom Pvt. Ltd.

Gold, Ramzan Ki Shan Shan Foods Shan Foods Pvt Limited MediaCom

Agency: Body Beat Group

Bronze, Pampers for Paternity Pampers P&G

Agency: Adcom Pvt. Ltd.

Snacks & Desserts

Gold, Trust Tou Must Hai Shoop Instant Noodles Shan Foods Pvt Limited

Agency: Fishbowl (Pvt) Ltd

Social Media

Gold, #PlaySafe: Pleasurable safe sex Durex Reckitt Benckiser

Agency: Adcom Pvt. Ltd.

Bronze, HBL Personal Loan via HBL Mobile HBL

Agency: Symmetry Group

Sustained Success

Silver, Tum Mein Aur Aik Cup Chai Tapal Danedar Tapal Tea

Agency: IAL SAATCHI & SAATCHI

Gold, The No.1 Hair Care Brand Lifebuoy Shampoo Unilever Pakistan Limited

Agency: Ogilvy Pakistan

Topical Marketing

Bronze, Zalmi Wrap Meal McDonald’s Pakistan McDonald’s Pakistan

Agency: Manhattan Communications (Pvt) Ltd

Bronze, Drive, Camera, Action! Drive In Cinema PMCL JAZZ

Agency: Fishbowl (Pvt) Ltd

Youth Marketing

Bronze, Always Azad Always P&G

Agency: Adcom Pvt. Ltd.

Silver, NESCAFÉ Ready to Drink #TurnUpYourChill NESCAFÉ NESTLE

Agency: RED

Communication Arts (Pvt) Ltd

Silver, Trust Tou Must Hai Shoop Instant Noodles Shan Foods Pvt Limited

Agency: Fishbowl (Pvt) Ltd

Effie Awards 2022: Amna Khatib-Paracha, GroupM on How the Digital Influencer Sector will be More Formalised in the Future. Read the full story here:

Amna Khatib – Paracha, CHIEF DIGITAL AND STRATEGY OFFICER, Group M was present at the Effie Pakistan jury session 2022. In an exclusive interview with Wow 360, Amna spoke about how the digital influencer market will be formalized in the coming year. An influencer is someone with his / her personality and has a unique aura around them, according to Amna. She stresses that this industry needs to be further formalized, and the criterion will not just be the following and reach.

Effie Awards 2022: Amna Khatib-Paracha, GroupM on How the Digital Influencer Sector will be More Formalised in the Future

Have something to add? Let us know in the comments section below.

For more news and updates, stay tuned to Wow 360.

April 2, 2022 0 comment

EFFIE AWARDS 2022

Effie Awards 2022: Ehmer Kirmani, Imagery Producer & Film Director Talks About the Positive Changes He Would Like to See in Pakistan’s Media, Marketing, & Advertising Industry

by Laiba March 21, 2022

written by Laiba

Ehmer Kirmani, Imagery Producer & Film Director, MI FILMS WORLDWIDE, tells us about some of the trends and challenges to anticipate in 2022. He further highlights positive changes he would like to see in Pakistan’s media, marketing & advertising industry.

Watch the Video Below:

Effie Awards 2022: Aly Mustansir, Medialogic Pakistan Gives Us Insights on Trends with Regards to TV, Digital, Print, Radio, & Outdoor Media. Read the full story here:

Aly Mustansir, CEO, MEDIALOGIC PAKISTAN; BRAND CONSULTANT & TRAINER gives us insights on trends with regards to TV, digital, print, radio, and outdoor media. He talks about the innovations in measuring TV viewership and what he’s looking at in particular when judging the entries at the Effie 2022 Jury session.

Effie Awards 2022: Aly Mustansir, Medialogic Pakistan Gives Us Insights on Trends with Regards to TV, Digital, Print, Radio, & Outdoor Media

Have something to add? Let us know in the comments section below.

For more news and updates, stay tuned to Wow 360.

March 21, 2022 0 comment

EFFIE AWARDS 2022 Media Marketing

Effie Awards 2022: Aly Mustansir, Medialogic Pakistan Gives Us Insights on Trends with Regards to TV, Digital, Print, Radio, & Outdoor Media

by Laiba March 3, 2022

written by Laiba

Watch the Video Below:

Effie Pakistan is the most prestigious award program in the marketing and advertising industry. It is part of a global award program that includes 52 national programs, four regional, and one international award program.

The awards celebrate awarding ideas that work and the success of the industry. They aim to lead, inspire and support the practice and practitioners of marketing effectiveness and are a symbol of achievement widely respected worldwide.

Effie Awards 2022: “Sustainability will be Part of Briefs, Conversations in Marketing & Become a Bigger Part of What We Do As Advertisers,” Nida Haider, Managing Partner, IAL Saatchi & Saatchi. Read the full story here:

In 2021, the pandemic dominated the marketing communication of brands. We saw consumers having to make huge changes in lifestyle and brands had to adapt accordingly. While everyone has adjusted to the new normal, what can we expect to see in 2022? We caught up with Nida Haider, Managing Partner at IAL Satchi, and Satchi at the Effie Awards Jury session to find out what she anticipates to be the trends and challenges for 2022 in the media marketing and advertising industry.

Effie Awards 2022: “Sustainability will be Part of Briefs, Conversations in Marketing & Become a Bigger Part of What We Do As Advertisers,” Nida Haider, Managing Partner, IAL Saatchi & Saatchi

Have something to add? Let us know in the comments section below.

For more news and updates, stay tuned to Wow 360.

March 3, 2022 0 comment

EFFIE AWARDS 2022 Media Marketing

Effie Awards 2022: Amna Khatib-Paracha, GroupM on How the Digital Influencer Sector will be More Formalised in the Future

by Laiba March 3, 2022

written by Laiba

Amna Khatib – Paracha, CHIEF DIGITAL AND STRATEGY OFFICER, Group M was present at the Effie Pakistan jury session 2022. In an exclusive interview with Wow 360, Amna spoke about how the digital influencer market will be formalized in the coming year.

An influencer is someone with his / her personality and has a unique aura around them, according to Amna. She stresses that this industry needs to be further formalized, and the criterion will not just be the following and reach. Digital influencers need to add value as now a lot of money will be invested in the PR element of how things are taken forward.

Watch the Video Below:

Effie Awards 2022: Salman Yousuf, Hilal Foods ( Pvt) Ltd. On Judging Entries & Future Expectations. Read the full story here:

Effie Pakistan jury session 2022 was held in Karachi’s Marriott Hotel on the 18th of February. Jurors from the media, marketing, and advertising industry met to grade the most influential and effective Pakistani campaigns at the event. Salman Yousuf, GROUP DIRECTOR MARKETING & E-COMMERCE, Hilal Foods ( Pvt) Ltd, tells us about criteria for judging entries and insights into expectations from brands and marketing communication in the coming year.

Effie Awards 2022: Salman Yousuf, Hilal Foods ( Pvt) Ltd. On Judging Entries & Future Expectations

Have something to add? Let us know in the comments section below.

For more news and updates, stay tuned to Wow 360.

March 3, 2022 0 comment

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EFFIE AWARDS 2022 Featured Media Marketing Sustainability

Effie Awards 2022: “Sustainability will be Part of Briefs, Conversations in Marketing & Become a Bigger Part of What We Do As Advertisers,” Nida Haider, Managing Partner, IAL Saatchi & Saatchi

by Web Desk February 22, 2022

written by Web Desk

We caught up with Nida Haider, Managing Partner at IAL Satchi and Satchi at the Effie Awards Jury session to find out what she anticipates to be the trends and challenges for 2022 in the media marketing and advertising industry. With over 23 years of experience in advertising, Nida specializes in strategy and has worked overseas on international brands like Doritos, Frito lay and Pharma in the United States.

Here are a few key predictions we took back from our conversation to keep in mind for 2022 :

1. Sustainability is becoming a bigger part of conversation

Advertisers need to ensure that whatever they are saying and what they are doing connects with the consumer to buy the product. Hence, functionality, emotional connections, and other things are important parts of what advertisers do.

Sustainability is definitely becoming a bigger part of the conversation in briefing sessions – In terms of what can brands do, we recently saw that Aquafina did a vending machine with cans because they realized that plastic has a real impact on the environment.

It’s not just the brands moving in this direction, the consumer has changed their approach towards brands. It is not “What are you selling me?”. It is “What are you doing in this world?”, “What is it beyond the product?”. In response to that, brands are introducing recyclable packaging. For example, Dawlance has been doing recyclable packaging for a long time.

Brands are talking about reducing the environmental impact in terms of climate change. If it is not in terms of packaging, it is usually in terms of platforms, creating partnerships with companies/organizations that have an edge towards sustainability.

Just like Digital was a part of nascent conversations ten years ago and then it boomed, in the same way sustainability will become a bigger part of what we do as advertisers.

2. The upcoming trend is creating nostalgia – going back to a better time before the Pandemic

There is a mood and shift towards wellness with a move towards a betterment of lifestyle. We see lot of brands move towards health and well being. However, when it comes to advertising and marketing, Nida feels that most communication leans towards nostalgia – going back to a better time before the pandemic and reliving those moments of a simpler life. She has noticed this not only with ads in the Super Bowl recently but also in terms of music with advertisers moving back to old jingles.

A lot of brands have begun adopting this strategy, like for example, Lipton did “Chai Chaiyay”.

So, brands are creating triggers of happier times of before this two and a half year dark period where we all have been so worried and afraid – so we will see a lot of nostalgia and kind of reinvention of ‘old’ in the advertisement.

3. Is the Gender Gap Divide Changing in Pakistan’s Marketing and Advertising Sphere?

According to Nida there is no right ratio, however as an industry, advertisers are striving towards including women in top positions. IAL has a woman as the head of client services, head of creative, head of the strategy, head of an agency, and head of design. The agency didn’t place these individuals in their positions as a part of a campaign or an initiative to create inclusion or build gender diversity. The most experienced and qualified person for the job was given the post.

As much as we want to talk about gender inclusion and diversity, the best person should be the person for the job.

In Nida’s opinion, women are entering the agency world a little bit more now. There has been a significant shift towards flexible timing and working online has helped. It has made agency heads realize that you can work from home and still be productive. Maternity leave has become more flexible and all these joint efforts are creating an environment for women to come in and apply for jobs in this industry.

4. Because Advertisement turns into Culture….

Advertisers have a huge responsibility to the country.

Whatever they are beaming out in the airwaves, whether it is digital or whether it is on tv, it has an impact on the masses and the mindset,so I think we have to take that responsibility more seriously.

The type of stereotypes, the kind of advertising, the variety of stories and concepts that are created by advertisers must bend towards making sure that they are not creating submissive characters. Advertisers today are ensuring that there is gender inclusion and female empowerment because advertisement becomes culture. Hence, advertisers must be careful with what they say and do.

Effie Awards Jury Session 2021: Industry Leaders Talk About Milestones Achieved Over the Years & What’s in for 2021. Read the full story here:

Effie Pakistan jury sessions 2021 kickstarted in Karachi’s Marriott Hotel on the 22nd and 23rd of January. Jurors from the media, marketing, and advertising industry met to grade the event’s most influential and effective Pakistani campaigns. We asked industry leaders what milestones have been achieved by Effie Awards over the last few years and what’s in for 2021?

Effie Awards Jury Session 2021: Industry Leaders Talk About Milestones Achieved Over the Years & What’s in for 2021

Have something to add? Let us know in the comments section below.

For more news and updates, stay tuned to Wow 360.

February 22, 2022 0 comment