Effie Pakistan is the most prestigious award programme in the marketing and advertising industry and is about ‘awarding ideas that work’ and celebrating the success of the industry. It is part of a global award programme that includes 52 national programs, 4 regional and 1 global award programme. It aims to lead, inspire and champion the practice and practitioners of marketing effectiveness and is a symbol of achievement that is widely respected worldwide.
The gala night for Effie Pakistan 2022 took place at the Airmen Golf Course & Recreational Park on the 1st of April in Karachi.
Following is the list of winners:
Effie Pakistan marketer of the year 2022
P&G Pakistan
Marketer of the Year 2022: P&G@ProcterGamble #effieawards2022 #weliveforit #effiepakistan #ideasthatwork pic.twitter.com/LnEjW63cS0
— WOW360 (@WOW360PK) April 1, 2022
Effie Pakistan Agency Network of the Year
Ogilvy Pakistan
. @OgilvyPakistan bags Agency Network of The Year 2022 – 4th time in a row#effieawards2022 #weliveforit #effiepakistan #ideasthatwork pic.twitter.com/mWrzfYta4l
— WOW360 (@WOW360PK) April 1, 2022
Effie grand Prix
Grand Prix – Campaign: The Veil of Care Media Innovation Generation/Greenstar Agency: BBDO Pakistan
Biggest Award For The Night: THE EFFIE GRAND PRIX goes to BBDO Pakistan @BBDOWorldwide #effieawards2022 #weliveforit #effiepakistan #ideasthatwork pic.twitter.com/bNKHy42ySq
— WOW360 (@WOW360PK) April 1, 2022
Automotive
Gold, Campaign: Alsvin #DriveYourDreams Changan Alsvin Master Changan Motors Ishtehari
Agency: Ogilvy Pakistan
Beverages – Hot
Bronze, Campaign: Khanay Kay Baad Tapal Green Tea Please Brand: Tapal Green Tea Tapal Tea
Agency: IAL SAATCHI & SAATCHI
Brand Experience
Silver, Live or / & Digital, Campaign: Blue 3 Chalay 10 Shaves Tak! Brand: Gillette
Agency: P&G, Adcom Pvt. Ltd.
Branded Content
Bronze, Campaign: Fun Kay Saath Learning Zaroori National Ketchup National Foods Limited
Agency: MediaVest, Ailaan Advertising
Silver, Pakistan’s most-watched wedding song Telenor Pakistan
Agency: Ogilvy Pakistan
Construction, Real Estate Companies, and Allied Industry
Silver, Amreli Steels – Mothers’ Strength Steel Rebars Amreli Steels Limited
Agency: Arey Wah
Corporate Reputation
Silver , Campaign: Super Nahi Tou 4G Nahi Jazz Super 4G PMCL JAZZ
Agency: Fishbowl (Pvt) Ltd
E-Commerce
Gold, Campaign: No Measure to your Pleasure Durex Reckitt Benckiser
Agency: Adcom Pvt. Ltd.
Silver, Campaign: Maybelline New York FIT ME Foundation Loreal Paris
Agency: Digitz (Pvt) Ltd.
Education and Training
Bronze, Campaign:More se zyada safe online Pakistan Telenor Pakistan
Agency: Ogilvy Pakistan
Gold, Campaign: Taleemabad Telenor Pakistan
Agency: Ogilvy Pakistan
Fashion
Silver, Campaign: The Veil of Care Generation Greenstar
Agency: BBDO Pakistan
Finance
Bronze, Campaign: Bank Alfalah Remittance Bank Alfalah Limited
Agency: Ogilvy Pakistan
Bronze, Campaign: Roshan Digital Account State Bank of Pakistan
Agency: Adcom Pvt. Ltd.
Home Furnishings and Appliances
Silver, Campaign: Molty Foam Molty Foam
Agency: Ogilvy Pakistan
Household Supplies and Services
Gold, Daaghon Ka Champion Surf Excel Unilever Pakistan Limited
Agency: BBDO Pakistan, Lowe India
Gold, Ariel Work For Home Ariel P&G
Agency: Symmetry Group
Silver, Mortein- Dengue Ab Nahin. Mortein Reckitt Benckiser
Agency: Adcom Pvt. Ltd.
Bronze, Ariel Washing Machine Partnerships Ariel P&G
Agency: Adcom Pvt. Ltd.
Influencers
Silver, Salon@Home TRESemme Unilever Pakistan Limited
Agency: Team Reactivate Pvt. Ltd
Gold, Meet the survivors, Pakistan Polio Eradication Programme
Agency: Ogilvy Pakistan
Gold, Pabbo Badmash, Pakistan Polio Eradication Programme
Agency: Ogilvy Pakistan
Bronze, Commander Safeguard Hero Force Safeguard P&G
Agency: Adcom Pvt. Ltd.
Internet and Telecom
Silver Prosperous Pakistan Telenor Pakistan
Agency: Ogilvy Pakistan
Gold Naming The Invisible Pakistanis Telenor Pakistan
Agency: Ogilvy Pakistan
Marketing Disruptors
Gold Polio Roadblock Campaign Pakistan Polio Eradication Programme
Agency: Ogilvy Pakistan
Bronze FIRST-EVER ONLINE USED CAR GALA SUZUKI Suzuki Pakistan
Agency: Synite
Digital (Pakistan)
Bronze Drive, Camera, Action! Drive-In Cinema PMCL JAZZ
Agency: Fishbowl (Pvt) Ltd
Marketing Innovation Solutions
Silver Crushed Pickle Campaign 2021 Crushed Pickle National Foods Limited IAL SAATCHI & SAATCHI
Agency: MediaVest
Media Innovation
Gold The Veil of Care Generation Greenstar
Agency: BBDO Pakistan
New Product and Services
Gold, Smile – Happiness starts with a Smile Peek Freans Smile EBM
Agency: Ogilvy Pakistan
Non-Profit
Gold, The Vaccination Experience Pakistan Polio Eradication Programme
Agency: Ogilvy Pakistan
Silver, Meet the survivors Pakistan Polio Eradication Programme
Agency: Ogilvy Pakistan
Gold, Pabbo Badmash Pakistan Polio Eradication Programme
Agency: Ogilvy Pakistan
Packaged Foods
Silver NESTLÉ CERELAC Movement NESTLÉ CERELAC NESTLE
Agency: Ogilvy Pakistan
Bronze Fortified Chakki Atta – Taaqat Sab Karne Ki! Sunridge Unity Foods Limited Sunridge Foods PVT Limited
Agency: Adcom Pvt. Ltd.
Silver Knorr Noodles Making Waves in the Minds of Gen Z Knorr Noodles Unilever Pakistan Limited
Agency: Arey Wah
Bronze Blue Band Chotu Upfield Pakistan PVT Ltd
Agency: JWT GREY Pakistan
Personal Care
Silver, Always Raha Always P&G
Agency: Adcom Pvt. Ltd.
Bronze, Salon@Home TRESemme Unilever Pakistan Limited
Agency: Team Reactivate Pvt. Ltd
Bronze, Firebrand of the New Era Glow & Lovely Unilever Pakistan Limited
Agency: MullenLowe Rauf
Positive Change: Social Good – Brands (Services)
Silver, The Dark Secret Women’s Day Campaign PMCL JAZZ
Agency: Fishbowl (Pvt) Ltd
Silver, Prosperous Pakistan Telenor Pakistan
Agency: Ogilvy Pakistan
Bronze, Taleemabad Telenor Pakistan
Agency: Ogilvy Pakistan
Positive Change: Social Good – Brands (Products)
Silver, The Veil of Care Generation Greenstar BBDO Pakistan
Gold, Tum Mazboot Ho Lifebuoy Shampoo Unilever Pakistan Limited
Agency: Ogilvy Pakistan
Silver, Domex Back to School Domex Unilever Pakistan Limited Arey Wah
Agency: Reactivate
Bronze, Pampers for Paternity Pampers P&G
Agency: Adcom Pvt. Ltd.
Renaissance
Silver, NESCAFÉ Ready to Drink #TurnUpYourChill NESCAFÉ NESTLE
Agency: RED Communication Arts (Pvt) Ltd
Restaurants
Silver, KFC FEEL GOOD KFC KFC Pakistan
Agency: Synergy Dentsu
Seasonal Marketing (Services)
Silver, Creating a Digital Pakistan Jazz Business PMCL JAZZ
Agency: Fishbowl (Pvt) Ltd
Seasonal Marketing (Products)
Gold, Amreli Steels – Mothers’ Strength Steel Rebars Amreli Steels Limited
Agency: Arey Wah
Bronze, Sooper Dua-e-Shukr Peek Freans Sooper EBM
Agency: Adcom Pvt. Ltd.
Gold, Ramzan Ki Shan Shan Foods Shan Foods Pvt Limited MediaCom
Agency: Body Beat Group
Bronze, Pampers for Paternity Pampers P&G
Agency: Adcom Pvt. Ltd.
Snacks & Desserts
Gold, Trust Tou Must Hai Shoop Instant Noodles Shan Foods Pvt Limited
Agency: Fishbowl (Pvt) Ltd
Social Media
Gold, #PlaySafe: Pleasurable safe sex Durex Reckitt Benckiser
Agency: Adcom Pvt. Ltd.
Bronze, HBL Personal Loan via HBL Mobile HBL
Agency: Symmetry Group
Sustained Success
Silver, Tum Mein Aur Aik Cup Chai Tapal Danedar Tapal Tea
Agency: IAL SAATCHI & SAATCHI
Gold, The No.1 Hair Care Brand Lifebuoy Shampoo Unilever Pakistan Limited
Agency: Ogilvy Pakistan
Topical Marketing
Bronze, Zalmi Wrap Meal McDonald’s Pakistan McDonald’s Pakistan
Agency: Manhattan Communications (Pvt) Ltd
Bronze, Drive, Camera, Action! Drive In Cinema PMCL JAZZ
Agency: Fishbowl (Pvt) Ltd
Youth Marketing
Bronze, Always Azad Always P&G
Agency: Adcom Pvt. Ltd.
Silver, NESCAFÉ Ready to Drink #TurnUpYourChill NESCAFÉ NESTLE
Agency: RED
Communication Arts (Pvt) Ltd
Silver, Trust Tou Must Hai Shoop Instant Noodles Shan Foods Pvt Limited
Agency: Fishbowl (Pvt) Ltd
Effie Awards 2022: Amna Khatib-Paracha, GroupM on How the Digital Influencer Sector will be More Formalised in the Future. Read the full story here:
Amna Khatib – Paracha, CHIEF DIGITAL AND STRATEGY OFFICER, Group M was present at the Effie Pakistan jury session 2022. In an exclusive interview with Wow 360, Amna spoke about how the digital influencer market will be formalized in the coming year. An influencer is someone with his / her personality and has a unique aura around them, according to Amna. She stresses that this industry needs to be further formalized, and the criterion will not just be the following and reach.
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