Those days are gone when we were not aware of the destruction we are causing to Earth. Even …
Media MarketingSustainability
Category:
Business
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Effie AwardsEFFIE AWARDS 2021Media MarketingVideo
Highlights from the Effie Awards Jury Sessions 2021
by Laibaby LaibaEffie Pakistan jury sessions 2021 kickstarted in Karachi’s Marriott Hotel on 22nd and 23rd of January. Mr Nadeem …
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Effie AwardsEFFIE AWARDS 2021FashionMedia MarketingVideo
Effie Awards Jury Session 2021: Khaadi’s Director Communications Reveals Why Esra Bilgic’s Character Represents the Khaadi Woman
by Laibaby LaibaTurkish actors have been made brand ambassadors for various Pakistani brands in the past year following the popularity …
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BusinessCultureMedia Marketing
Cannoli by Cafe Soul Rebrands Logo in Urdu After Video of Owners’ Belittling Manager Goes Viral
by Laibaby LaibaCannoli by Cafe Soul has rebranded their logo in Urdu after receiving severe backlash for the owners’ viral …
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Business
Mishal/WEF Partners with Extreme Commerce for the Future of Jobs on E-commerce and Digital Trade Skills
by Laibaby LaibaThe World Economic Forum in its recent publication “The Future of Jobs” has identified digital skills as one …
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EntrepreneurFoodLifestyle
Untold Recipes by Nosheen Features Traditional Authentic Pakistani Food Recipes: Interview
by Laibaby LaibaNosheen Babar has been living overseas in Ocean Springs, Mississippi, a small coastal town along the Gulf Coast …
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CultureFeaturedMedia Marketing
Shaniera Akram Advises Pakistani Brands to Focus on Responsible Packaging and Marketing Products the Right Way
by Laibaby LaibaOnce again, Shaniera Akram has taken to her Instagram to give sound advice to brands with regards to …
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Media Marketing
Here’s How Creative Agencies Transformed Famous Brand Logos Into Female Versions to Honour Women
by Laibaby LaibaEver noticed how the big brands have logos of male identity only? We don’t notice such things because …
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BusinessCulture
Why is Diversity & Inclusivity Becoming a Core Value of Corporate Culture in Pakistan?
by Laibaby LaibaOne of the most significant changes in corporate culture today is the importance given to diversity and inclusivity. …
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CultureMedia Marketing
Sara Shakeel X Lancome: Pakistani Artist Partners with Beauty Brand for Christmas Campaign Starring Julia Roberts & Amanda Seyfried
by Laibaby LaibaPakistani crystal artist, Sara Shakeel has partnered with Lancome, a french beauty brands’ Christmas digital campaign. Shakeel is …