Dove, a personal care brand’s latest ad, has highlighted the absurd culture of families looking for perfect girls as brides for their sons in South Asia. The beauty standards in the region are quite identical for the past decades, slim, fair, not too long, not too short, not too fat, not too thin, and the list goes on.
A Common Practice is South Asia
When a suitor is looking for a woman, he visits her house with his family based on photographs that do not always display everything looks-wise. After finding out that the woman doesn’t meet the criteria, the suitor and the family clearly upset the woman and their family by saying something disrespectful or passing on comments, which upsets everyone. Instead of being courteous and making simple conversations, the suitor and their family highlight everything wrong with the woman before leaving or after. Later, reject them over a phone call because apparently, she did not meet the beauty standards.
This beauty test is not just downright shameful but also quite a challenge for women and their families as it seriously affects their mental health and self-esteem. There is no way that all women will ever fit the same beauty standards of society. Such practices should be discontinued and discouraged.
Inclusivity is Important
In today’s world, inclusivity is considered the topmost priority. We have to learn that all body types, hair types, skin types are beautiful and unlearn such prejudices. We need to start improving our list of criteria that we so profoundly set up, and open our eyes, and really understand what is important for this relationship to last. We assure you, beauty doesn’t even make it to the list.
Most part of the world as we know it has discontinued such practices and consider them downright disrespectful. Here is to hoping changes take place in South Asia too. Have something to add? Let us know in the comment section below.
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