Effie Pakistan is the most prestigious award programme in the marketing and advertising industry and is about ‘awarding …
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Business
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EFFIE AWARDS 2022
Effie Awards 2022: Ehmer Kirmani, Imagery Producer & Film Director Talks About the Positive Changes He Would Like to See in Pakistan’s Media, Marketing, & Advertising Industry
by Laibaby LaibaEhmer Kirmani, Imagery Producer & Film Director, MI FILMS WORLDWIDE, tells us about some of the trends and …
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The Conference was held on the 16th March 2022 in Karachi. The primary purpose of this conference is …
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Pakistan Telecommunication Company Limited (PTCL) & Ufone celebrated International Women’s Day through a comprehensive month-long campaign to promote …
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Media MarketingShopping
Pakistan Day: Avail Amazing Discounts on Your Favourite Brands
by Laibaby LaibaAs always, 23rd March deals are back again. Pakistan Day will fall on Wednesday, which means there will …
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FeaturedLEADHersLEADHersMedia Marketing
“Sports is an important platform to raise awareness on many important issues”, Rubab Hasan, IPG Group PAKISTAN [Exclusive on LEADHers]
by Laibaby LaibaIn the 9th episode of LEADHers, we asked Rubab Hasan, Regional Director Marketing and Communications, IPG Group Pakistan …
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Media Marketing
Master MoltyFoam’s Latest Ad Highlights How Maternal Healthcare Can Save Lives of Women in Underprivileged Areas of Pakistan
For International Women’s Day this March, Master MoltyFoam has collaborated with SDSM and has released a campaign supporting …
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CultureEditors' PicksMedia MarketingSocial Issues
Zindagi Trust Highlights Why Perpetuating Culture of Gender-Discriminatory Jokes is Problematic in their #InternationalWomenDay Campaign
by Laibaby LaibaZindagi Trust has highlighted in their latest International Women’s Day campaign how the perpetuating culture of gender-discriminatory jokes …
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EFFIE AWARDS 2022Media Marketing
Leading Women in Pakistan’s Media Marketing & Advertising Industry Share Their Opinion on the Gender Gap Divide #BreaktheBias
by Laibaby LaibaLeading women in Pakistan’s media marketing and advertising industry, Nida Haider, Managing Partner, IAL Saatchi & Saatchi, and …
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EFFIE AWARDS 2022Media Marketing
Effie Awards 2022: Aly Mustansir, Medialogic Pakistan Gives Us Insights on Trends with Regards to TV, Digital, Print, Radio, & Outdoor Media
by Laibaby LaibaAly Mustansir, CEO, MEDIALOGIC PAKISTAN; BRAND CONSULTANT & TRAINER gives us insights on trends with regards to TV, …