No matter how many international beverage brands hit the market and shelves, there is something special about local brands, specially Jam-e-Shirin and Rooh Afza that hold a special place in our hearts.
Recently, Dua Zehra, a girl who was reported missing earlier by her parents and was believed to be kidnapped as the father had allegedly received ransom calls. However, it was found that she had left by choice, and had married the boy of her choice, Zaheer Ahmed.
Now, there is a debate about whether Dua was manipulated or if she had made the decisions of free will. Where does Jam-e-Shirin fit into this? In a recent interview, Dua Zehra and her husband were talking to a female host, Zunaira Mahum, and in front of the table was a bottle of the brand’s famous rose syrup.
It looked as if the brand had done an ad placement which we usually see in interviews, moreover, Dua was also asked which drink is her favourite by the host, who even took the brand’s name. Dua replied, “Jam-e-Shirin”, since then the interview has become viral with many individuals trying to understand why a renowned brand would be a placement like this.
This is when Jam-e-Shirin released an official statement on their official platforms clarifying the situation. They wrote:
“Jam-e-Shirin is an internationally recognized, much-loved Pakistani brand available for over 40 years, with about 60 people out of 100 using it regularly in Pakistan. We have always conducted our media communications with dignity, upholding high moral standards. We were surprised at the prominent visibility of our brand during an interview on social media. We are investigating the issue and reassuring our loyal consumers that we have nothing to do with the interview as its producers did not take permission for displaying and mentioning our product. Appropriate action will be taken in this regard.”
While the brand has denied any and all connections with Zehra Dua, the brand has mentioned taking ‘appropriate action.’ We have yet to see how they decide to advance and pursue this issue in the near future.
Stay tuned to WOW360 for more news and updates.