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From Toxins to Transparency: The Shift to H1, N1 & Paraben-Free Beauty

by Ayesal A
written by Ayesal A
  • H1, N1, and parabens in beauty products can contribute to hormonal imbalances, skin irritation, and potential long-term health risks.
  • More brands are now offering paraben-free shampoos and cosmetics, providing safer, non-toxic alternatives for women.
  • Switching to clean beauty brands like Briogeo, Ilia Beauty, and Pureology ensures healthier skin, hair, and overall well-being.

     A Shift Toward Safer Beauty

    The beauty industry is experiencing a significant shift, with more women opting for H1, N1, and paraben-free shampoos and cosmetics. Consumers are becoming increasingly aware of what they put on their skin and hair, leading to a demand for safer, non-toxic formulations. But what exactly are H1 and N1? Why should we avoid parabens? And which brands are leading the charge in clean beauty? Let’s dive deep into this revolution in personal care.

    Understanding H1, N1 & Parabens in Beauty Products

    H1 and N1 in Cosmetics: What Are They?

    H1 and N1 refer to chemical compounds often used in cosmetics and personal care products. While these terms are not widely discussed in mainstream beauty discourse, certain chemicals under these categories have been associated with skin irritation, allergic reactions, and potential long-term health concerns.

    • H1 Compounds: These may include synthetic additives linked to hormonal imbalances and skin sensitivities.
    • N1 Compounds: Some preservatives and artificial stabilizers fall under this category and may be associated with disrupting natural skin and scalp microbiomes.

    As consumers grow more conscious, brands are phasing out these compounds in favor of natural, clean-label alternatives.

    What Are Parabens and Why Should You Avoid Them?

    Parabens are synthetic preservatives used in shampoos, cosmetics, and skincare products to prevent bacteria growth and extend shelf life. While they serve a functional purpose, the potential risks outweigh the benefits.

    Health concerns linked to parabens include:

    • Hormonal disruption: Parabens mimic estrogen in the body, which may contribute to hormonal imbalances.
    • Skin irritation & allergies: Many people experience redness, itching, and breakouts after prolonged exposure to paraben-laden products.
    • Potential links to cancer: Some studies suggest that parabens have been found in breast cancer tissue, though more research is needed to confirm a direct link.

    Given these risks, paraben-free shampoos and cosmetics have become the gold standard for those prioritizing safety and wellness.

    Top Paraben-Free Beauty Brands to Try

    If you’re looking to switch to paraben-free beauty products, here are some trusted brands that prioritize clean, safe, and effective formulations:

    Shampoos

    1. Briogeo – Known for its natural, sulfate-free, and paraben-free haircare solutions.
    2. Pureology – A professional salon brand that delivers color-safe, paraben-free haircare.
    3. SheaMoisture – A favorite among those seeking hydrating, paraben-free, and sulfate-free shampoos.
    4. Avalon Organics – Offers botanical-based shampoos free from parabens and other harsh chemicals.

    Cosmetics & Skincare

    1. Ilia Beauty – A clean beauty brand offering paraben-free, organic-based makeup.
    2. Juice Beauty – Specializes in paraben-free, organic skincare with powerful antioxidants.
    3. Burt’s Bees – Famous for its clean, natural lip balms and skincare.
    4. 100% Pure – A brand dedicated to toxin-free, fruit-pigmented cosmetics.

    These brands provide a safe and effective alternative to traditional chemical-laden products, ensuring that beauty lovers don’t have to compromise health for performance.

    The Future of Clean Beauty: A Lasting Trend

    The move toward H1, N1, and paraben-free products is more than just a passing trend—it’s a beauty revolution. Women worldwide are choosing safer, skin-friendly alternatives, and beauty brands are stepping up to meet this demand.

    As the industry continues to evolve, expect more ingredient transparency, eco-conscious packaging, and natural formulations to become the standard. With cleaner choices readily available, there’s never been a better time to make the switch and embrace beauty without compromise.

    Final Thought

    Beauty should never come at the cost of health. By choosing H1, N1, and paraben-free products, you’re not just investing in better hair and skin—you’re making a powerful statement for your health and the future of beauty.

    Stay tuned to wow360.

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Hania Aamir
BeautySocial Issues

Hania Aamir Wants Pakistani Girls to Accept that ‘Skin Doesn’t Define You!’

by Ayesal A
written by Ayesal A
  • Challenging Beauty Standards: Hania Aamir openly shared her struggles with acne, questioning societal beauty norms that equate clear skin with beauty, especially within the “gora skin culture” prevalent in Pakistan.
  • Embracing Imperfections: By choosing not to hide her skin flaws, Hania aims to inspire young girls to accept themselves as they are, promoting self-acceptance over the pressure of achieving unrealistic, airbrushed perfection.
  • Positive Industry Response: Her candid message received support from fellow celebrities, sparking a necessary dialogue about embracing natural beauty and rejecting the toxic standards of appearance in media and culture.

In a society obsessed with fair, flawless skin, actress Hania Aamir ‘s candid conversation about her struggles with acne is a refreshing and much-needed change.

With her bold decision to show her natural, unfiltered skin, Hania is taking a stand against the unrealistic beauty standards perpetuated by media and culture.

The actress is not only challenging these norms but also encouraging young girls across Pakistan to embrace their natural beauty.

A Pact of Positivity

Hania Aamir recently opened up about her journey of embracing her skin, flaws and all. She shared that she made a pact with herself to never hide the imperfections on her skin. “I made a pact with myself to not cover up the flaws on my skin,” she stated during an interview, highlighting her commitment to staying authentic. This decision is a powerful step, especially coming from a celebrity in an industry where airbrushed perfection is often the norm.

In a previous Instagram post, Hania delved deeper into her struggles with mild acne, describing the experience as “quite a painful one.” She candidly revealed her emotional journey, saying, “There were nights and days of crying, feeling insecure, and dealing with anxiety.” Her openness about these insecurities is a stark contrast to the carefully curated, picture-perfect images that often flood social media.

The Bigger Question: Why is Skin Defining Us?

Hania’s vulnerability also led her to question the societal standards of beauty that have become ingrained in our culture. “Why is my skin defining me?” she asked. “Who has made these beauty standards that we always feel the need to match? The society? Clear skin is beauty?”

In a country like Pakistan, where the “gora skin culture” dominates conversations around beauty, this dialogue is critical. Fair skin has long been equated with beauty, success, and even higher social standing. Young girls grow up hearing compliments tied to their skin tone, often leading to a lifelong battle with insecurities if they don’t match this narrow ideal.

Hania’s message is a direct challenge to this mindset. “I know that the idea of being ‘perfect’ is appealing to the majority,” she explained. “But you don’t need to be an airbrushed, flawless image to feel beautiful. Nobody should feel the pressure of matching the ridiculous societal beauty standards. Have your own. Beauty is within, and anybody who makes you feel small because of what you LOOK like shouldn’t be around you!”

Also Read:
Our Top 5 Favourite Moments from Kabhi Main Kabhi Tum

A New Narrative of Beauty

Hania Aamir’s message is clear: Perfection isn’t the goal, self-acceptance is. Her willingness to share her unfiltered reality with her fans breaks down the illusion of perfection often associated with celebrities. By doing so, she is not just normalizing skin issues but also empowering her followers to feel confident in their own skin, regardless of how it looks.

“This is my skin at the moment,” she wrote. “Better than before but still not quite okay. But till I tackle it, am I gonna hide myself from the world? Shy away from people? No. Yes, I am struggling, but my skin DOES NOT define me.” This powerful declaration is a reminder that everyone, even those in the spotlight, faces challenges, and it’s okay to not have perfect skin.

Hania Aamir Receives Support from the Industry

Hania’s candid post resonated with many, garnering support from fellow celebrities like Meesha Shafi, Syra Shahroz, and Asim Azhar. Their encouraging comments further amplified her message, showing a united front in the fight against toxic beauty standards.

A Much-Needed Conversation

In a culture where fairness creams and skin-lightening treatments are marketed aggressively, Hania Aamir’s honesty is a breath of fresh air. Her message is a rallying cry for girls and women to embrace their natural beauty and reject the pressure to conform to societal expectations. By highlighting her struggles, she is opening up a conversation about self-acceptance, mental health, and the importance of being comfortable in one’s skin.

In a world obsessed with filters and perfection, Hania Aamir is paving the way for a new standard of beauty — one that is real, raw, and rooted in self-love. Her journey is a reminder that our worth isn’t tied to our appearance, and that true beauty shines from within.

Hania’s courage to bear her real self is inspiring countless Pakistani girls to embrace their flaws and proudly say, “My skin does not define me.

Stay tuned to WOW360.

Also Read:
Emily in Paris: Here’s Who We’d Cast if Emily Were in Pakistan!

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Beauty

Hair Treatments to Look Out for this Summer!

by Sahrish Shakeel
written by Sahrish Shakeel
  • Hydrating masks, scalp treatments, and UV protection sprays are essential to keep hair hydrated, healthy, and protected from summer sun damage.
  •  Keratin treatments, glossing treatments, and Olaplex repairs add shine, reduce frizz, and maintain hair integrity, ensuring smooth, radiant locks.
  • Sea salt sprays for beachy texture, colour-enhancing treatments to maintain vibrancy, and heat protectants to prevent damage are key for chic summer hairstyles.

Summer is here, and it’s the perfect time to refresh your look with some fabulous hair treatments. From nourishing treatments to protect your locks from the sun to trendy styles that will keep you looking chic in the heat, here’s a guide to the best hair treatments to consider this summer.

1. Keratin Treatments

Keratin treatments are a must for summer, especially if you have frizzy or unruly hair. This smoothing treatment helps to reduce frizz, add shine, and make your hair more manageable. The best part? It can last up to three months, meaning you can enjoy smooth, shiny hair all summer long.

Keratin Treatment Side Effects: Formaldehyde Risk, Alternatives, More

2. Hydrating Masks

The summer sun can be incredibly drying for your hair, so hydration is key. Look out for hydrating hair masks that contain ingredients like argan oil, shea butter, and coconut oil. These masks can help replenish moisture, leaving your hair soft and shiny.

3. Scalp Treatments

A healthy scalp is the foundation for beautiful hair. Scalp treatments can help to remove build-up, stimulate hair growth, and reduce dandruff. Look for treatments that include exfoliating ingredients like salicylic acid or nourishing oils like tea tree and peppermint.

4. UV Protection Sprays

Just like your skin, your hair needs protection from the sun’s harmful UV rays. UV protection sprays are a great way to shield your hair from damage, preventing color fading and dryness. They’re easy to apply and can be used throughout the day.

3 SPF Mists That Protect Your Hair In The Sun - Escentual's Blog

5. Olaplex Treatment

Olaplex is a revolutionary treatment that repairs broken bonds in the hair, making it stronger and healthier. This treatment is ideal for those who color their hair frequently or use heat styling tools. It helps to prevent damage and maintain the integrity of your hair.

6. Glossing Treatments

Glossing treatments are perfect for adding shine and enhancing the color of your hair. Whether you have natural or color-treated hair, a gloss can help to boost vibrancy and give your hair a healthy, radiant look. These treatments can last several weeks and are a great way to refresh your hair color without committing to a full dye job.

7. Sea Salt Sprays

For those who love the beachy, tousled look, sea salt sprays are a must-have. These sprays add texture and volume, giving your hair that effortlessly chic, just-off-the-beach vibe. They’re perfect for creating easy, breezy summer styles.

8. Hair Botox

Hair Botox is a deep conditioning treatment that can revive damaged hair and improve its texture. It works by filling in the gaps in the hair’s cortex, making it smoother and stronger. This treatment is ideal for anyone looking to reduce frizz, add shine, and improve the overall health of their hair.

6 Benefits of Botox Hair Treatment - Glow Theory Aesthetic & Dermatology Studio

9. Color-Enhancing Treatments

Summer is a great time to play with color, and colour-enhancing treatments can help to keep your hair looking vibrant and fresh. Whether you’re going for subtle highlights or bold, bright hues, these treatments can help to maintain your color and prevent fading.

10. Heat Protectants

If you’re using heat styling tools, it’s crucial to protect your hair from damage. Heat protectant sprays and creams can help to shield your hair from the high temperatures of flat irons, curling wands, and blow dryers. Look for products that offer both heat protection and hydration.

5 Best Beauty Salons for Hair Treatments in Karachi. Read the full story here:

In the world of personal grooming and style, few things have the transformative power that a great hair treatment has. Whether it’s a subtle trim, a bold change of colour, or a fresh new haircut, our hair has an undeniable influence on our overall appearance. When needing a big change, women often go for a drastic change to their hair. It’s no wonder that people in Karachi, like anywhere else, hold their hair in high regard.

5 Best Beauty Salons for Hair Treatments in Karachi

Have something to add? Let us know in the comments section below.

For more news and updates, stay tuned to Wow 360.

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BeautyEditors' PicksFeaturedHealth & BeautySkincare

5 Pakistani Skin Care Products to Replace Boycotted Brands

by Sahrish Shakeel
written by Sahrish Shakeel
  • Pakistan boasts a vibrant beauty industry with products that cater to diverse skin types. Choosing local beauty brands supports the local economy by promoting economic growth. 
  • There is a shift in consumer behaviour that reflects a growing awareness of the impact of their purchasing decisions. 
  • Opting for local products can be a form of cultural expression and pride, allowing consumers to support and celebrate products. 

With recent calls for boycotting international beauty brands, many consumers are looking for local skin care products that not only align with their values but also deliver results. This shift in consumer behaviour reflects a growing awareness of the impact of their purchasing decisions.

Choosing local beauty brands can also be a form of cultural expression and pride. It allows consumers to support local products. Pakistan boasts a vibrant beauty industry with products that cater to diverse skin types. Here are 5 Pakistani skin care products that can easily replace your favourite boycotted brands:

  1. Hyaluronic Acid by Blissful Beauty Pakistan 

Hyaluronic Acid by Blissful Beauty Pakistan is a hydrating skincare powerhouse known for its ability to deeply moisturize and plump the skin. This lightweight serum helps to improve skin elasticity, reduce the appearance of fine lines and wrinkles, and leave the skin looking radiant and youthful.

2. Balance Bestie pH Friendly Rose Cloud Cleanser by Her Beauty 

Balance Bestie pH Friendly Rose Cloud Cleanser by Her Beauty is a gentle yet effective cleanser that helps balance the skin’s pH while removing impurities and makeup. Infused with soothing rose extracts, this cleanser leaves the skin feeling refreshed, hydrated, and ready for the next step in your skincare routine.

3. Vitamin C Skin Serum by CoNatural 

Vitamin C Skin Serum by CoNatural is a potent antioxidant serum that brightens and evens out skin tone while reducing the appearance of dark spots and fine lines. Infused with natural ingredients, this serum boosts collagen production, leaving the skin looking radiant and youthful.

4. Rapid Repair: Skin Repairing Moisturiser by Organic Traveller 

Rapid Repair: Skin Repairing Moisturizer by Organic Traveller is a nourishing blend of organic ingredients designed to repair and rejuvenate the skin. This moisturizer deeply hydrates soothes irritation and helps to restore the skin’s natural barrier, leaving it soft, smooth, and revitalized.

5. Niacinamide + Zinc Serum by VINCE

Niacinamide + Zinc Serum by VINCE is a powerful serum that helps regulate oil production, reduce blemishes, and minimize pores. Formulated with niacinamide and zinc, this serum improves skin texture, enhances the skin’s natural barrier, and promotes a clearer, more even complexion.

The trend towards boycotting international beauty brands in favor of local alternatives reflects a broader shift towards conscious consumerism. By making informed choices about the products we buy, we can support businesses that align with our values and contribute to an equitable future.

5-Step Korean Skincare Routine to Keep You Glowing This Wedding Season. Read the full story here: 

The Korean skincare craze has caught the attention of skin-care lovers, with its array of innovations ranging from sheet masks to potent ampoules and nourishing essences. With Korean skincare becoming a favourite for all, bride – to -be’s and everyone in the wedding party are no exception, and should try the routine for glowing skin.

5 Step Korean Skincare Routine to Keep You Glowing This Wedding Season

Have something to add? Let us know in the comment section below.

For more news and updates, stay tuned to Wow 360.

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BeautyFeatured

Makeup Survival Guide: Tips for a Lasting Makeup Look in the Heat this Eid 2024

by Sahrish Shakeel
written by Sahrish Shakeel
  • Begin with a clean, moisturized face and use an oil-free primer to create a smooth base that helps makeup last longer in the heat.
  • Choose long-wearing, matte foundation, waterproof mascara, eyeliner, and lipstick to ensure your makeup withstands sweat and heat.
  • Set your makeup with translucent powder and a setting spray. Carry a touch-up kit with blotting papers and lipstick for quick fixes throughout the day.
  • Stay hydrated and use a facial mist to refresh your makeup and cool down your skin, ensuring your look stays fresh and lasts longer.

Eid festivities bring joy, but they can also bring sweltering heat, making it challenging to keep your makeup flawless throughout the day. However, with the right techniques and products, you can achieve a stunning Eid makeup look that lasts through the heat.

Here’s your guide to creating a long-lasting, heat-proof Eid makeup look that will keep you looking fresh and fabulous all day long:

1. Prep Your Skin: Start with a clean, moisturized face to create a smooth base for your makeup. Use a lightweight, oil-free primer to help your makeup adhere better and last longer in the heat.

2. Choose the Right Foundation: Opt for a long-wearing, matte foundation that can withstand sweat and heat.
Consider using a foundation with built-in SPF to protect your skin from the sun’s rays.

3. Set Your Makeup: Use a translucent setting powder to set your foundation and concealer in place.
Focus on areas that tend to get oily, such as the T-zone, to prevent shine throughout the day.

4. Waterproof Eye Makeup: Use waterproof mascara and eyeliner to prevent smudging and smearing, especially in the heat. Consider using a waterproof eyeshadow primer to keep your eyeshadow in place.

5. Long-Lasting Lip Color: Opt for a long-wearing lipstick or lip stain that won’t budge, even in the heat. Consider using a lip liner to define your lips and prevent your lipstick from feathering.

6. Set Your Makeup: Finish your makeup look with a setting spray to lock everything in place and help it withstand the heat.

7. Touch-Up Kit: Pack a small touch-up kit with blotting papers, a travel-sized setting powder, and your lipstick for quick touch-ups throughout the day.

8. Hydrate and Refresh: Stay hydrated throughout the day to keep your skin looking fresh and hydrated.
Consider using a facial mist to refresh your makeup and cool down your skin in the heat.

By following these tips and using the right products, you can create a stunning Eid makeup look that lasts through the heat and keeps you looking flawless all day long. Enjoy the festivities with confidence, knowing that your makeup will stay put no matter how hot it gets outside.

Artist Babar Zaheer’s Revealing Outfit at the Premiere of Parde Mein Rehne Do Receives Flak Online. Read the full story here: 

Celebrity artist Babar Zaheer has received significant criticism online for attending the premiere of Wajahat Rauf’s Parde Mein Rehno Do in a revealing outfit. Zaheer stood beside the lead actress Hania Aamir and others from the industry at the film’s premiere – many A-list stars from the media fraternity were in attendance – of which the photos are circulating online and receiving some serious flak.

Makeup Artist Babar Zaheer’s Revealing Outfit at the Premiere of Parde Mein Rehne Do Receives Flak Online

Have something to add? Let us know in the comments section below.

For more news and updates, stay tuned to Wow 360.

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traditional beauty secrets
Beauty

Traditional Beauty Secrets From Pakistan – Do They Really Work?

by Ayesal A
written by Ayesal A
  • Traditional beauty secrets, passed down through generations, include the use of ingredients like turmeric, rosewater, besan (gram flour), aloe vera, and almond oil.
  • These remedies are praised for their effectiveness in skincare and haircare, offering benefits such as brightening, toning, refreshing tired eyes, treating sunburns, promoting hair growth, and adding gloss to hair.
  • Despite their age-old origins, these natural remedies continue to hold value in the modern world, often proving to be effective alternatives to commercial beauty products.

How many times have you tried one of your nani’s traditional beauty secrets to find out if it works? From soothing a cough with a concoction to calming stomachs with a sprinkle of ajwain, these age-old secrets have been passed down through generations.

But do they hold any weight in any modern world, especially when it comes to all those traditional beauty secrets? Let’s find out!

We’ve all heard the tales – besan (gram flour) for a radiant complexion, ubtan for a healthy glow, and almond oil for silky hair. But before you raid your kitchen pantry and whip up a beauty mask, let’s take a fun dive into the world of nani ke nuskhay and see if they truly deserve the hype.

A Pinch of Turmeric

Guess where you can find the first magical product that could transform your beauty game, especially in Pakistan – your kitchen! This golden spice doesn’t just dazzle in our biryanis; it’s a star in skincare too! Our grandmothers swear by its brightening properties. Mix it with some milk or yoghurt, and voila! You’ve got yourself a radiant face mask. But does it work?

Well, let’s just say, glowing skin doesn’t lie!

Rosewater Sprinkles

Rosewater to the rescue! If there’s one thing we’ve all seen in our homes, it’s a bottle of rosewater. It’s a staple in skincare routines and more than just for the divine scent. Rosewater works as a magic potion in our traditional beauty secret and can be used for toning, refreshing tired eyes, or just giving your skin an instant glow.

And trust us, it’s not just a fragrant myth—it’s the real deal!

Bond with Besan

No, we are not sharing a mouthwatering Pakora recipe here! We can keep that for another day. For now, let’s find out why Besan is considered a beauty powerhouse in our traditional beauty secret! And it works best when mixed with a handful of other kitchen ingredients to make a face pack.

Throw in some turmeric, yoghurt, and a splash of lemon, and you’ve got yourself a brightening face scrub. Is it effective? Well, let’s just say your skin will thank you with a radiant smile!

6 Beauty Trends That Will Take Over 2024!

Aloe Vera Wonders

Next in line, we have another skincare superhero – Aloe Vera.

Aloe vera isn’t just a plant sitting pretty in your garden. It has amazing natural properties, making it a staple in our beauty routine. From soothing sunburns to treating acne, it’s a multitasking miracle. And the best part? It is as natural as it gets!

So, why not indulge in some green goodness for your skin?

Amazing Almond Oil

Ever heard your elders rave about almond oil for luscious locks? Turns out, they were onto something! Almond oil is a nourishing potion that promotes growth, adds a glossy sheen, and is a treat for your hair.

So, next time you’re tempted to splurge on expensive hair serums, remember that nature’s remedy works wonders!

As we wrap up our exploration of Pakistan’s traditional beauty secrets, one thing’s clear: these age-old remedies aren’t just folklore—they’re timeless treasures! From haldi’s glow to rosewater’s refreshment, our ancestors knew a thing or two about nature’s bounty.

So, the next time you’re tempted by fancy beauty products promising miracles in a bottle, remember the wisdom of our grandmothers. Sometimes, the best beauty secrets are the ones passed down through generations, rooted in the richness of our culture.

Stay tuned to WOW360.

5 Best Beauty Salons for Hair Treatments in Karachi

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beauty trends 2024
Beauty

6 Beauty Trends That Will Take Over 2024!

by Ayesal A
written by Ayesal A

The year 2024 is about to sprinkle a little more magic into our lives with beauty trends that are as vibrant and vivacious as the streets of Lahore during a springtime festival.

It’s time to embrace the joy, the colour, and the sheer exuberance of Pakistani beauty with trends that promise to make every day feel like a celebration.

1. We Care (About) Skincare

First up, let’s talk about skincare – a revolution! Gone are the days of hiding behind layers of makeup. The new mantra is all about letting your skin breathe and glow. Incorporating skincare into our beauty routines is like enjoying a cup of chai on a rainy day – it’s soothing, essential, and oh-so-rewarding. From serums that promise the radiance of a thousand suns to moisturizers that feel like a soft hug for your skin, 2024 is all about that base – and we’re not just talking about makeup!

2. Barely There Foundation

Speaking of makeup, let’s nudge aside those heavy foundations and welcome the era of the “barely there” look. Imagine walking through the bustling streets of Karachi, your skin looking so flawless and natural that it leaves everyone wondering, “Is she born with it or is it just the Karachi sea breeze?” This trend is all about embracing imperfections and celebrating them with just a hint of foundation as if your skin just had a refreshing glass of lassi – cool, light, and delightful.

Also Read:
2024 Fashion Trends Waiting to Take Over The Year

3. Statement ‘Flushed’ Cheeks

Now, hold onto your dupattas, because cheeks are making a statement this year like never before! Think of the rosy flush you get after a brisk walk through the Margalla Hills – that’s the inspiration behind the brighter, darker blushes of 2024. It’s all about that just-got-back-from-a-wedding-dance look, with cheeks so vivid they tell a story of joy and exhilaration.

Go on and experiment with the hues of pinks, corals, peaches, and even red – without fear in the world!

4. A Sprinkle of Sparkle

But what’s a celebration without a little sparkle? This year, it’s time to embrace the glitz and glam of a mehndi night with a pop of glitter. Whether it’s a hint of shimmer on your eyes or a delicate sparkle on your cheeks, glitter is like the fairy lights of beauty – it turns every look into a festivity.

5. Pop that Pout

And let’s not forget the lips – the brighter, the better! Bright pink lips are like the perfect ending to a Pakistani soap opera – dramatic, memorable, and stunning. It’s like biting into a succulent piece of barfi; sweet and satisfying. Let your lips do the talking, in shades of pink that are as bold and beautiful as the Pakistani spirit.

6. Big, Bold and Soapy!

Last but not least, let’s talk about soapy brows. This trend is like the perfectly set jora on Eid – neat, tidy, and absolutely on point. Soapy brows are all about giving your face that frame of discipline and elegance, with every hair in place yet looking effortlessly chic – like a well-organized dawat where everything is just perfect.

In 2024, Pakistani beauty is all about celebrating the essence of who we are – vibrant, joyful, and unapologetically beautiful. It’s about embracing our roots while dancing to the rhythm of modern trends. So, here’s to a year of beauty that’s as colourful and lively as a Pakistani wedding – full of laughter, love, and a little bit of sparkle. Get ready to glow, dazzle, and shine, because these trends are about to take your beauty game to a whole new level of fabulous!

Stay tuned to WOW360.

Also Read:
10 Foods That Will Destroy Inflammation and Keep You Healthy

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Beauty

10 Mehndi Designs You Can Apply This Wedding Season 2024

by Ayesal A
written by Ayesal A
  • The 2024 wedding season sees a surge in mehndi demand for South Asian brides and wedding parties. Traditional paisleys are out; modern, minimalistic designs are in.
  • Brides are embracing innovation, opting for specially tailored mehndi.
  • The evolving bridal beauty landscape reflects a fusion of classic and contemporary styles, with mehndi playing a central role.

The wedding season is upon us and bookings for makeup, hair and fittings for wedding attires are at an all-time high. For South Asians, mehndi is one of the most important aspects that completes the wedding look, be it for brides or the wedding party.

With Pinterest overflowing with ideas and mehndi designs,  people opting for henna are eagerly waiting to be painted with individuality and expression, that tell a unique story.

The wedding season of 2024 is not just about adhering to traditions; it’s a celebration of innovation, a fusion of the classic and the contemporary. Brides are rewriting the rules, bringing forth mehndi designs that transcend the ordinary age-old paisleys. Brides of 2024 are having specially tailored designs which are modern, eye-catching and minimalistic.

Floral Fusion

Combine traditional floral motifs with a modern twist. Opt for intricate flower patterns that elegantly cascade across the hands, introducing a touch of delicacy to your mehndi design.

101 Simple Arabic mehndi designs for hands to try in 2023 | Bling Sparkle

Minimalist Magic

For those who prefer subtlety, minimalist mehndi designs are gaining popularity. Delicate lines, geometric shapes, and small floral elements create a chic and sophisticated look while maintaining a timeless appeal.Top 90+ Mehndi Designs For Hands | WeddingBazaar

Storytelling Henna

brides can transform their mehndi into a canvas that narrates their love story. Incorporate symbols, dates, and elements that hold sentimental value, turning your bridal mehndi into a visual representation of your unique journey.

No photo description available.

Abstract Elegance

Embrace abstract patterns and asymmetrical designs for a contemporary edge. Bold strokes and geometric shapes can add an element of modernity to your mehndi, making it stand out.

Abstract Mehendi Design | Latest mehndi designs, Mehndi designs for hands, Modern mehndi designs

Arabic Patterns

Explore the allure of Arabic mehndi design patterns. Incorporate graceful lines, swirls, and intricate details that highlight the beauty of negative space, creating an elegant and timeless look.Arabic Henna Designs

Fusion of Cultures

Celebrate diversity by incorporating elements from different cultures. Blend traditional Pakistani mehndi motifs with patterns inspired by other cultures to create a unique and multicultural design.

Henna Designs, Simple henna designs, henna designs 2023, minimal henna design

Also Read:
Intimate Wedding Trends To Watch in 2024!

Intricate Lace-Inspired Patterns

Lace-inspired mehndi designs add a touch of sophistication and femininity. Mimic the delicate intricacies of lacework on your hands for a design that is both modern and ethereal.

Henna Artist on Instagram: “A very intricate floral lace design. Simple yet elegant💖 If you… | Mehndi designs for hands, Latest mehndi designs, Henna designs easy

Celestial Charm

Embrace celestial motifs such as stars, moons, and constellations. These symbolic designs not only add a celestial charm but also create a mystical and enchanting atmosphere. This design is the trending with the Gen Z henna lovers.

22 Henna Designs Inspired by the Night Sky : Celestial Ramadan Style | Henna tattoo designs simple, Henna inspired tattoos, Cute henna tattoos

Also Read:
Last Minute Wedding Gift Ideas Under Rs. 5000

Peacock Majesty

The classic peacock motif gets a contemporary update. Experiment with bold peacock feathers, incorporating vibrant colors to add a regal and modern touch to your bridal mehndi.

15+ Unique Peacock Motif Mehndi Designs That We Absolutely ADORE! | WeddingBazaar

Personalized Portraits

For a truly unique mehndi design, consider incorporating miniature portraits of the bride and groom. This trend is gaining popularity, adding a personalized and sentimental touch.

Different Ways And Ideas To Have Personalised Bridal Mehendi

Have anything to add to this story? Let us know in the comments below.

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imported cosmetics
Beauty

Imported Cosmetics to Become More Expensive & The Reason Will Surprise You!

by Ayesal A
written by Ayesal A
  • Pakistanis celebrated a decrease in the Dollar rate, but news of increased prices for imported cosmetics dampened the mood.
  • The Directorate General of Customs Valuation in Karachi has introduced new customs values for high-end colour cosmetics due to rising customs duties, superseding the previous Valuation Ruling No.1404/2019.
  • Stakeholders called for a reevaluation of customs values to align with international market prices, prompting a thorough assessment and market inquiry, ultimately determining new customs values for colour cosmetics.

While Pakistanis rejoiced over the Dollar rate coming back down, the news of imported cosmetics becoming more expensive broke out.

The cost of imported beauty products is set to rise due to an increase in customs duties on branded colour cosmetics imports. In light of this development, the Directorate General of Customs Valuation in Karachi has established new customs values for high-end brands of colour cosmetics from all sources.

Valuation Ruling 1809 of 2023 has outlined that the customs values for colour cosmetics were previously determined under Section 25A of the Customs Act, 1969, as per Valuation Ruling No.1404/2019.

However, various stakeholders requested a fresh assessment of customs values in line with prevailing international market prices. Consequently, the directorate has undertaken this task, and the new Valuation Ruling supersedes Valuation Ruling No.1404/2019.

Discussions regarding the valuation of these goods were held in extensive meetings, during which stakeholders submitted proposals for consideration. Some importers argued that certain brands’ values in the existing valuation ruling are higher than international market prices.

Therefore, they proposed revising the Valuation Ruling to align with prevailing international market rates. Ninety days’ clearance data was gathered and scrutinized, followed by a market inquiry conducted in line with the Directorate’s Office Order No.17/2014.

Subsequently, the Directorate conducted a market survey under Section 25 of the Customs Act, 1969, subsection (7), visiting various wholesale and retail markets to observe the actual prices of colour cosmetics from different origins.

The valuation method under Section 25(8) of the Customs Act, 1969, was also examined, but due to the unavailability of conversion costs from the exporting country, this method could not be applied. Ultimately, based on the collected data and conducted analysis, the customs values for colour cosmetics have been determined under subsection (7), as per Section 25(9) of the Customs Act, 1969.

Customs values will be assessed based on the standard packaging weight or piece specified in the ruling. Items with weights differing from the standard may be assessed on a pro-rata basis.

These new values do not apply to imports made directly by multinational companies (e.g., Unilever, L’Oreal, Johnson & Johnson, etc.) from their subsidiary companies of the same name. Such shipments will be assessed in accordance with the provisions of Section 25 of the Customs Act, 1969, and closely monitored for any discrepancies, which should be reported to the Directorate General.

In the case of imported products packaged as gift sets, each item will be assessed according to its relevant Product Code (PCT), as specified in the ruling.

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Beauty

Your Ultimate Guide to the Best Hair Treatment Salons in Karachi

by Ayesal A
written by Ayesal A
  • Karachi’s top hair treatment salons offer a spectrum of treatments, from traditional options like protein treatments to advanced methods like Laser Keratin and Metal Detox for sleek, healthy hair.
  • Leading salons like Neelo’s, Sabs, Saman Nomani, Studio 9, and Joie’s excel in providing unique, science-meets-luxury hair treatments for radiant transformations.
  • Hair treatments are a rejuvenating trend, enhancing hair health and aesthetics globally.

In the ever changing world of beauty and self-care, hair treatments have emerged as a rejuvenating experience for those seeking to enhance the health, vitality, and aesthetics of their hair. From the bustling streets of Karachi to cities around the globe, salons and spas are offering an array of innovative hair treatments that cater to a diverse clientele.

These treatments range from traditional favourites like protein treatments and oil massages that provide deep nourishment and repair, to cutting-edge techniques like Laser Keratin and Metal Detox treatments that promise sleek, frizz-free, and radiant locks without compromising hair integrity.

Here are 5 of Karachi’s premier salons and their signature hair treatments, each offering a unique blend of science and luxury for your hair.

Neelo’s Salon and Spa

Neelo’s Salon and Spa is a renowned establishment in Karachi, stands as a trusted haven for women of all walks of life, from working professionals and housewives to teenagers and even young girls. Neelo’s has multiple hair treatments to offer such as X-tenso and Keratin amongst others that leave the hair silky smooth.

Their special hair treatment is the L’Oreal Metal Detox treatment that is curated to remove metals from the hair leaving the hair healthier, shinier and glossier and gives the perfect color to the hair.

 

 

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Sabs The Salon

A new hair treatment has taken the world by storm, the Laser Keratin Treatment, also known as photonic straightening or photon hair treatment. It is a revolutionary technique in the world of hair care and styling. Lucky for Karachites, the treatment has recently been introduced at Sabs.

 

Unlike traditional straightening methods that often rely on harsh chemicals and high heat, this approach utilizes the power of laser technology to achieve straighter, smoother hair without causing damage to the hair fibres. Other helpful and affordable treatments include a hairfall treatment priced at Rs. 4,500 that will help reduce breakage and prevent hair loss.

Also Read:
The Dangers of ‘Hair Cracking’, TikTok’s Latest Trend

Saman Nomani Studio

The famous scalp treatment offered by Saman Nomani Salon is a must have for Karachites, the high humidity in the city leaves hair feeling limp and oily. A good scalp treatment is the new skincare for hair and a must-have for all Karachites!

Other relaxing and highly beneficial hair treatments at the Saman Nomani Studio include a express herbal oil treatment that gives immediate results, a Keratox Hair Botox treatment for frizz free and voluminous locks, and various hot hair oil massages that are sure to leave you refreshed and relaxed.

 

Studio 9 Salon

The latest buzz on the streets is Studio 9’s hair botox treatment which has multiple raving reviews from popular influencers and makeup artists alike. It is the ultimate treatment for hair that is damaged and frizzy, it leaves the hair frizz free, healthy and gives a voluminous look.

Studio 9 Salon also offers one of the best protein hair treatments in the city, for women who suffer from dry, frizzy and unmanageable hair, a protein treatment can do wonders by giving the dead hair a shine,return the texture and deeply condition the hair resulting in a glossy look.

Joie’s Salon and Spa

Joie’s Salon is your ultimate destination for the latest trending hair treatments. With a team of highly skilled hairstylists, one can choose from the array of options offered at the salon.

The newest chic hair treatment that people are opting for is the Hair Botox and the popular smoothening treatment which leaves the hair smooth and shiny. Another popular choice by salon goers at Joie’s is the Keratin Hair Treatment that leaves the hair the volume and shine that it needs.

 

Joie’s Salon also deals in an Oxygenating Hair Treatment that targets the hair follicles and the scalp. The hair follicles get revitalized by getting oxygen, vitamins and minerals, so they become stronger and the hair becomes thicker and more dense, while the scalp becomes clean and regains its original pH balance.

The salon is known for its innovative treatments and also offers a Micro Mist Treatment,  a specialized hair treatment that uses a device to create a fine, lightweight mist of product that is applied to the hair.  Joie’s Salon is your go-to place for hair transformations that leave you looking and feeling fantastic.

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