British multinational consumer goods company, Unilever, also conglomerate behind Dove soap and other bath and beauty products has …
Category:
Business
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Media MarketingSocial Issues
Dove’s Latest Ad Highlights the Ugly Culture of Looking for Superficial Beauty in Women When Matchmaking #StopTheBeautyTest
by Laibaby LaibaDove, a personal care brand’s latest ad, has highlighted the absurd culture of families looking for perfect girls …
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CelebritiesMedia Marketing
Sheheryar Munawar Endorses Hair Removing Cream, Says Grooming is Equally Important for Men as it is for Women
by Laibaby LaibaSheheryar Munawar has come forward and endorsed a hair removing cream openly because he strongly believes that grooming …
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FashionMedia Marketing
Khaadi Features Plus Size Model in their Latest Campaign Addressing a Much Needed Category
by Laibaby LaibaPakistani fashion brands have evolved over the years. Experts have observed the market closely and have taken up …
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Pakistan Advertisers Society held its final round of jury of its Effie Pakistan Award programme on the 12th …
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BusinessEffie AwardsEFFIE AWARDS 2021Video
What does empowerment mean to you?
by Web Deskby Web DeskEmpowerment is the process of becoming stronger and more confident. We asked Pakistan’s leading corporate women what they …
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EFFIE AWARDS 2021Media Marketing
Local Brand Ambassador Vs. Foreign Brand Ambassador ? Marketers & Industry Leaders Share Their Opinion
by Laibaby LaibaThe Turkish drama series, Dirilis Ertugrul achieved record-breaking popularity in Pakistan soon after it was aired on PTV. …
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Media MarketingTechnology
Google Releases Year in Search 2020 Report for Marketers with Insights Into How Brands Can Look Back to Plan Forward
Did you know – “Kids home activities”, search queries have grown over 250% as Pakistanis are finding ways …
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BusinessEffie AwardsEFFIE AWARDS 2021Video
Effie Pakistan Jury Members Share Their Opinion: Local Brand Ambassador Vs Foreign Brand Ambassador?
by Web Deskby Web DeskWe got a chance to speak to industry leaders from the media, marketing and advertising industry at the …
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BusinessEffie AwardsEFFIE AWARDS 2021Video
Highlights from the final round of the jury session, Effie Awards 2021
by Web Deskby Web DeskEffie Pakistan is part of a global award programme which includes 52 national programs, four regional and one …