On Saturday, Malik Amin Aslam, Prime Minister Khan’s Special Assistant on Climate Change, revealed Pakistan’s first reverse vending machine (RVM) at the Jinnah Super Market in Islamabad, Sector F-7, for plastics. The machine was fixed by PepsiCo.
The reverse vending machine (RVM) is a small part of the government’s strategy to take essential steps towards tackling plastic waste. However, while we are considering using less plastic, we must also consider processing our waste, or better off, eliminating it.
Across the world, RVM’s are installed right outside grocery stores so people can easily bring in used bottles accumulating back home and recycle them in return for some points that give some discount on their next purchase.
How the Reverse Vending Machine Works (RVM)?
You can recycle any brand’s plastic bottles on the go. First, you need to press the ‘start’ button on the touch screen, and the machine will open up a slot to receive the plastic bottle. Once you have successfully deposited the plastic bottle, the machine will prepare the item for the next step of recycling.
Mr Aslam said: “All of us will have to work together to address the plastic issue truly. The RVM machine is a way of making that connection with the public and encouraging them to recycle.”
Under the Prime Minister’s Clean Green Pakistan program, PepsiCo announced the country’s largest plastics collection and recycling project. Later, the company announced to double their target for plastic collection and recycling. In 2021, the company will scale 10,250 tons of plastics to be collected and then recycled.
Unilever Pakistan & Local Brand Conatural Move Towards Sustainable Packaging with Product Refill Stations. Read the full story here:
Davaam life, an environmental organization, has partnered with local beauty brand conatural to launch Pakistan’s first automated refill station. The company believes that it will take time for consumers, retailers, and suppliers’ behaviours to alter, but it is not impossible. They are pushing other FMCGs to begin this journey towards a better environment, and they are here to assist others in their journey if required.
Unilever Pakistan & Local Brand Conatural Move Towards Sustainable Packaging with Product Refill Stations
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