Pakistani fashion brands have evolved over the years. Experts have observed the market closely and have taken up …
Media Marketing
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FashionMedia Marketing
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EFFIE AWARDS 2021Media Marketing
Local Brand Ambassador Vs. Foreign Brand Ambassador ? Marketers & Industry Leaders Share Their Opinion
by Laibaby LaibaThe Turkish drama series, Dirilis Ertugrul achieved record-breaking popularity in Pakistan soon after it was aired on PTV. …
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Media MarketingTechnology
Google Releases Year in Search 2020 Report for Marketers with Insights Into How Brands Can Look Back to Plan Forward
Did you know – “Kids home activities”, search queries have grown over 250% as Pakistanis are finding ways …
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EFFIE AWARDS 2021Media Marketing
Effie Awards Jury Session 2021: Industry Leaders Talk About Milestones Achieved Over the Years & What’s in for 2021
by Laibaby LaibaEffie Pakistan jury sessions 2021 kickstarted in Karachi’s Marriott Hotel on the 22nd and 23rd of January. At …
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Media Marketing
Weetabix and Baked Beans Joins Forces, Tweet Suggesting the Combo Termed as ‘Criminal’
by Laibaby LaibaToasted bread and piping hot baked beans are a popular breakfast option in the UK. The combo is …
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BusinessEFFIE AWARDS 2021Media Marketing
Effie Awards Jury Sessions 2021: First Round of Jury Begins!
Pakistan Advertisers Society held the first jury round of its Effie Pakistan Award programme on the 22nd and …
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FashionMedia Marketing
Ali Xeeshan’s Bridal Collection Numaish X UN Women Has Won our Hearts with its Dowry Free Theme
by Laibaby LaibaDesigner Ali Xeeshan‘s clothes may or may not be your cup of tea, but his campaigns are executed …
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CelebritiesMedia Marketing
SaafńSafe & Adnan Siddiqui Together for Safai Aur Sachai Ka Promise
by Laibaby LaibaThe heart-throbbing sensation of the Pakistani Drama industry, Adnan Siddiqui has embarked on a mission to fulfill the …
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Media Marketing
Amna Khatib Paracha, Chief Digital Officer, GroupM Shares With Us How Women Can Have it All [Exclusive on LEADHers Episode 4]
by Laibaby LaibaAmna Khatib Paracha is the chief digital officer of Group M. She introduced the digital wing for Group M …
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Media MarketingSocial Issues
Sufi Group’s Latest Ad Shows the Importance of Educating our Boys on the Challenges Working Women Face Because Change Begins At Home #BadloKhudKo
by Laibaby LaibaSufi Group of Companies latest ad got us emotional and caught our attention as it truthfully depicts the …