Designer Ali Xeeshan‘s clothes may or may not be your cup of tea, but his campaigns are executed wonderfully and are admired by all. His latest bridal collection, Numaish X UN Women, has won our hearts. The designer’s latest fashion film depicts the ugly face of society. Most families collect dowry for their daughters, including all necessary items for a new home, even today.
This age-old tradition puts the burden on the family and the daughter herself for taking items along with her to her new home. Ali Xeeshan as a label has always promoted marriage as a beautiful connection and not a painful one for daughters or their families. Even though the clothes come with quite a price tag, the brand’s idea of marriage is modern and holy.
Have a look at the Fashion film here:
The fashion film will surely send chills down your spine. Twitter is also talking about the issue at hand raised by the designer’s latest campaign.
Let's stand together for dowry free Pakistan 🤝#SayNoToDowry pic.twitter.com/IvAp6qyCaM
— Dr Saima Rahat (@SaimaRahat_) February 7, 2021
Behave manly, depend on your earnings. #SayNoToDowry pic.twitter.com/Ct6t8vlvkz
— M Hafeez (@MaiAndolanjeevi) February 8, 2021
It’s a big shame #SayNoToDowry pic.twitter.com/FAEIkHihw7
— Nazia Memon (@NaziaMemon01) February 7, 2021
A Loud and Clear Message.
Say NO to DOWRY.
Saw this picture and loved it. True presentation of burden of dowry on the shoulders of girl and her family. I couldnt resist to share it. Let's stand together for drowy free Pakistan #SayNoToDowry pic.twitter.com/6HU335NGne
— Iqrar Alee Ameer (@IqrarAlee112) February 8, 2021
The designer presented his collection at the Pantene HUM Bridal Couture Week, where the bride and the groom on the ramp were seen dragging a wheeled cart full of dowry items behind their back making it difficult for the two, seemingly the bride in her full-length lehenga to walk properly. How poetic is that!
Senior journalist, Maliha Rehman wrote on Instagram: A catwalk statement, #AliXeeshan style: model #HasnainLehri walking out with a child bride laden with a dowry that she can only barely drag down the catwalk. It makes for such a powerful image against the practice of dowry, put forward by @alixeeshantheaterstudio in the collection ‘Numaish’ at the #PanteneHumBridalCoutureWeek.
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This is not the first time the designer has raised a social issue in his work. Previously, the designer partnered with Ali Rez where an underage girl was presented on the ramp to walk with a uniform and a backup called ‘The bridal uniform’ raising concern of girls being married off before the age fo 18 in Pakistan.
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