The 19th edition of Pakistan’s biggest fashion event that took place from December 10 to 12 in Lahore showcased the best of fashion with stunning, experimental, and conventional bridal trends. Pantene, the presenting sponsor at the ‘Pantene Hum Bridal Couture Week‘ #PHBCW showcased its very own ‘Hair Show,’ carrying forward its long-standing legacy with the Bridal Fashion Week.
Pantene Hair Show, a Long-Standing Legacy
The ‘Hair Show’ presented an opportunity to bring ‘Open Hair’ under the limelight, conveying the message that women can choose to keep their hair open more often and try out amazing, glamorous, and chic looks without fear of hair fall.
For the Hair Show, the models were dressed in smart and elegant pieces styled by the fashion industry’s well-established name Fahad Hussayn. The models donned Pantene’s iconic gold color marking it as an inspiration that created a buzz at the event, with their stunning luscious hair styled open.
Pantene, More Open Hair Days for Women: A Liberating Concept
The concept of more open hair days by Pantene for women is liberating. Women often choose to tie their hair when headed to the university for class or work for a busy day. There are several reasons why they choose to tie up their hair instead of keeping them open, including hair fall, dry hair ends, or hair that can’t be managed when open. Pantene eliminates all these concerns and allows women to choose for themselves and, more importantly, helps them feel confident in whatever they choose.
Style Meets Music: Umair Jaswal and a life-sized Pantene Shampoo bottle take the stage
Umair Jaswal joined the gorgeous girls on the ramp and energized the crowd with his vocals. He and the models grooved on the stage while Umair sang ‘Baalon ko Apni Tarah Urne Dou,’ which focused on the freedom and beauty of Open hair. The idea behind the Hair Show was that with Pantene, women could attain courage and confidence by letting their hair down and being themselves. Pantene’s iconic life-sized shampoo bottle also took the stage with the girls and Umair, making the ramp a sight for sore eyes.
The Hair Show illustrates Pantene’s vision of the #PanteneMoreOpenHairDays chronology, promoting Pakistani women to try out these amazing, glamorous, and chic looks without the fear of hair fall. The show has become the talk of the town and has successfully created major waves in the beauty and Fashion industry. The Hair Styles showcased will be making every woman and girl want to try them out!
