In a first, Dolmen Mall Karachi has opened Pakistan’s first diaper changing station in the men’s room under their Father’s Day campaign – #ItsOkayToChange.
Dolmen Mall is known for its international standard community-centric structure that has become the go-to place of almost every family in the city. With well-known brands and aspiring ones all in one place, and its strategic locations, it gets hundreds of thousands of visitors each week.
The infant care facility comes under the mall’s ‘Dolmen Cares’ initiative in which they try to introduce new facilities that will help their customers. The facility was launched on the 19th of June, 2022 at Dolmen Mall Clifton on account of Father’s Day 2022.
Keeping the ideology in mind that taking care of a child is a ‘job for two’ the faculty decided that this time around they should focus on how fathers can play an important role in taking care of their child within the premises. Moreover, the shareholders firmly believe that it is imperative in this day and age for public spaces to provide such facilities for all dads.
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To celebrate this one-of-its-kind initiative, Maliha Farooq Ismail, General Manager, Marketing & Communications at Dolmen Real Estate Management Private Ltd., remarked, “The launch of this facility has been carefully planned with global Father’s Day celebrations as it is a service facilitating dads.”
She added, “We hope that through the introduction of this & similar services, the Dolmen Group can contribute to changing society’s underlying narrative regarding child care.” Moreover, the mall hosted father-children bonding activities and even a Mango King competition as well.
It is always a delight to see Pakistani brands and household names changing the perspective of the people for the betterment of the country. We hope to see others follow the example Dolmen Group has set with this campaign, and look forward to what they are bringing next to the table.
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