The entire globe knows that both Pakistan and Indian are cricket frenzy nations. A match between the rivals is nerve-racking entertainment and is watched by millions of people globally.
Last night’s T20 world cup match between the two countries was no different. Brands in both countries took advantage of the occasion and ran their campaigns on social media for maximum reach. In Pakistan, different brands offered various schemes. One such brand that became the highlight was Careem Pakistan.
Careem Pakistan announced on social media that they would be refunding the order amount ordered through their app. (Till 9 pm)
Aaj FREE khane ke liye tayyar hain? 😃
Order food today till 9 p.m & if Pakistan wins the match against India, we will refund your order amount*. 🏏🇵🇰#PAKvIND #MuftayKaMauka*T&Cs apply
— Careem Pakistan (@CareemPAK) October 24, 2021
While the ride-hailing app was running its campaign under hashtag #MuftayKaMauka, it also actively teased the Indian food delivery, dining, and restaurant discovery service, Zomato.
Don't worry we are delivering free burgers and pizze to them tomorrow.
And some 'fantastic tea' for you? 👀#24thOctober #PakVsInd https://t.co/agXWDsfXiQ
— Careem Pakistan (@CareemPAK) October 23, 2021
Pizze ghalat address pey tou nahi deliver kra diye? 👀@zomato
— Careem Pakistan (@CareemPAK) October 24, 2021
Oh. Hi @zomato 👋 pic.twitter.com/Gde4TbUj0n
— Careem Pakistan (@CareemPAK) October 24, 2021
The victory was huge for Pakistan as we won a 10-wicket win over India, so Careem Pakistan decided to refund everyone who placed an order before 9 pm instead of 500 customers.
First 500 customers? Nah! Since the victory is so big, budgets don't matter😆
We are refunding the committed amount to EVERYONE who ordered food today with Careem till 9pm.
These are a lot of refunds so please hang in there, we'll keep you updated💚
— Careem Pakistan (@CareemPAK) October 24, 2021
When Pakistan finally won the match, the marketing team at Careem Pakistan was most likely in trouble.
Careem Pakistan also posted what seemingly went down between the marketing department and finance department. Following that, internet users also posted memes regarding the situation.
Situation in Careem office right now: pic.twitter.com/t6Fso7LWAA
— Careem Pakistan (@CareemPAK) October 24, 2021
There have been reports on social media that Careem’s application crashed down before 8 pm and the orders were either canceled or never went through. The ride-hailing app is reminding users to be patient as the company plans to refund all its customers who were able to order food through them.
Careem Pakistan’s Exciting Internship Offer for Retired Senior Citizens Seems Inspired by The Hollywood Film’ The Intern’. Read the full story here:
Ride-hailing app Careem Pakistan has launched an exciting opportunity for retired senior citizens: an exclusive internship that will span for four weeks. This reminds us heavily of Nancy Meyers American comedy-drama, The Intern, that came out six years ago, featuring Anne Hathaway and Robert De Niro in lead roles. The film revolves around a 70-year-old widower, Ben Whittaker, who realizes that he is not cut out for retirement.
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