Effie Pakistan is the most prestigious award program in the marketing and advertising industry. It is part of a global award program that includes 52 national programs, 4 regional, and 1 international award program. The awards celebrate awarding ideas that work and the success of the industry.
It aims to lead, inspire and support the practice and practitioners of marketing effectiveness and is a symbol of achievement widely respected worldwide.
Effie Pakistan jury session 2022 was held in Karachi’s Marriott Hotel on the 18th of February. At the event, jurors from the media, marketing, and advertising industry met to grade the most influential and effective Pakistani campaigns. Salman Yousuf, GROUP DIRECTOR MARKETING & E-COMMERCE, Hilal Foods ( Pvt) Ltd, tells us about criteria for judging entries and insights into what to expect from brands and marketing communication in the coming year.
Watch the video for an enlightening conversation:
Effie Awards 2022: “Sustainability will be Part of Briefs, Conversations in Marketing & Become a Bigger Part of What We Do As Advertisers,” Nida Haider, Managing Partner, IAL Saatchi & Saatchi. Read the full story here:
n 2021, the pandemic dominated the marketing communication of brands. We saw consumers making huge lifestyle changes, and brands had to adapt accordingly. While everyone has adjusted to the new normal, what can we expect to see in 2022? We caught up with Nida Haider, Managing Partner at IAL Satchi, and Satchi at the Effie Awards Jury session to determine what she anticipates to be the trends and challenges for 2022 in the media marketing and advertising industry.
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