- Sephora advertisement featuring hijabi Muslim football players has sparked controversy, with calls for a boycott using #BoycottSephora on social media.
- The ad showcases “Les Hijabeuses,” a group advocating for the right to wear headscarves while playing football, emphasizing qualities like self-improvement, teamwork, resilience, and inclusivity.
- France’s ban on hijabs in official football matches has faced criticism for being discriminatory, while Les Hijabeuses continue their advocacy for Muslim women’s rights in sports and society.
A recent advertisement featuring hijabi Muslim football players by the multinational cosmetics retailer Sephora has ignited controversy within far-right circles in France. The new ad campaign has received backlash with #BoycottSephora trending on X (formerly twitter).
The ad campaign video shows interviews with members of “Les Hijabeuses,” a group advocating for the right to wear headscarves while playing football, alongside glimpses of their everyday lives.
The video’s French caption emphasizes the qualities embodied by these women, such as self-improvement, team spirit, resilience, and inclusivity, as it follows them from their beauty routines to the football field.
Sephora France’s Campaign Receives Backlash: #BoycottSephora
In response to the ad, some individuals on social media and certain right-wing politicians have called for a boycott of Sephora, alleging that the company is endorsing “the Islamization of France.”
Jean Messiha says
“There is no longer much disagreement about the reality of the Islamization of France. There is a struggle between #LesTraitres in France who encourage and promote this Islamization, and the resistance fighters who fight it.”
Il n’y a plus tellement de désaccord sur la réalité de l’islamisation de la France.
Il y a une lutte entre #LesTraitres à la France qui encouragent et promeuvent cette islamisation, et les résistants qui la combattent.
— Jean MESSIHA (@JeanMessiha) September 12, 2023
Watch the video here:
Séphora France fait la promo des Hijabeuses et de leur “combat”. En réponse, plusieurs voix regrettent que l’on ne peut pas travailler en tenue islamique dans leurs magasinspic.twitter.com/GnxlSkHtEZ
— Fdesouche.com est une revue de presse (@F_Desouche) September 11, 2023
Hijab Ban in France
France, which boasts the largest Muslim population in the European Union, enforces a prohibition on women wearing the hijab during official football matches and competitions, a stance that has drawn extensive condemnation from advocates of human rights and women’s rights. This policy is often decried as discriminatory, racist, and a barrier to gender equality in the sport.