Monday, February 6 2023
Top Posts
Here’s Why ‘De-Influencing’ is the New Influencing Trend...
Trailblazer Sana Khan is Pakistan’s First ACCA Qualified...
Interesting Facts About North Nazimabad, Karachi’s New AC...
Pakistani Artist Iman Sara Is The First to...
Karachi: Shaheen Afridi & Ansha Tie the Knot
Pakistan’s First Women-Led Honey Brand Asqurr is Empowering...
Pakistan’s Textile Crisis: Women Are Suffering from Unemployment...
8 First Pakistani Women Scientists in Their Respective...
Understanding Workplace Harassment Laws for Women in Pakistan
Govt. of Pakistan Launches First Ever Mental Health...
  • About Us
  • Write for Us
  • Careers
  • Privacy Policy
  • Terms Of Service
  • Contact Us
WOW 360
  • LEADHers
  • Culture
  • Lifestyle
  • Entertainment
  • Business
    • EFFIE AWARDS 2021 EFFIE AWARDS 2022 Entrepreneur Media Marketing Startups Success Stories Sustainability All
      Business

      CEO’s Share Inspirational Stories on the Different Challenges They Faced

      January 26, 2022

      EFFIE AWARDS 2021

      PAS Holds its Second Virtual Effie Awards Gala Night

      July 15, 2021

      EFFIE AWARDS 2021

      Effie Awards 2021: Categories & Winner’s List

      July 10, 2021

      Business

      Highlights from the Effie Awards Jury Sessions 2021

      June 30, 2021

      EFFIE AWARDS 2022

      Wives have the Right of Maintenance & Muslim Men Must Provide at all…

      August 5, 2022

      EFFIE AWARDS 2022

      Effie Awards 2022: Categories & Winner’s List

      April 2, 2022

      EFFIE AWARDS 2022

      Effie Awards 2022: Ehmer Kirmani, Imagery Producer & Film Director Talks About the…

      March 21, 2022

      EFFIE AWARDS 2022

      Leading Women in Pakistan’s Media Marketing & Advertising Industry Share Their Opinion on…

      March 3, 2022

      Entrepreneur

      Daraz & Femprow Come Together to Increase Contribution of Women Entrepreneurs in Pakistan

      May 30, 2021

      Entrepreneur

      5 Women Led Food Business in Karachi That You Must Try

      February 7, 2021

      Entrepreneur

      Pakistan Moves Closer to Train One Million Youth with 100+ eCommerce and Digital…

      February 6, 2021

      Entrepreneur

      Untold Recipes by Nosheen Features Traditional Authentic Pakistani Food Recipes: Interview

      January 15, 2021

      Media Marketing

      Master MoltyFoam’s Latest Ad Ft. Mahira Khan Highlights 1 of 4 Ever-Married Women…

      July 20, 2022

      Media Marketing

      Creating More Jobs for Women & Promoting Gender Equality: Khaadi Welcomes $25M Investment…

      May 31, 2022

      Media Marketing

      inDriver launches “Food Ka Pakistan” a Flavorful Journey Project in Collaboration with Bon…

      May 30, 2022

      Media Marketing

      Why Butterfly Sanitary Napkins are the Best & Women will be Disappointed if…

      May 27, 2022

      Startups

      Exclusive: Amal Clooney Women’s Empowerment Award Winner Tanzila Khan Makes Major Announcements

      June 29, 2022

      Startups

      5 Pakistani Women-Led Startups That Are Making Waves

      June 8, 2022

      Startups

      Pakistani Startups Raised $375M in 2021

      January 5, 2022

      Startups

      First Women Entrepreneurs in Pakistan’s Fintech Space Raise $3 M for Oraan to…

      September 28, 2021

      Success Stories

      Pakistani Women-Led Startup ‘Sehat Kahani’ Makes it to Forbes’ Top 100 Companies to…

      September 14, 2022

      Success Stories

      Exclusive: Amal Clooney Women’s Empowerment Award Winner Tanzila Khan Makes Major Announcements

      June 29, 2022

      Success Stories

      “Women Can Accomplish Anything They Set Their Mind To” – Dr Suaad Al…

      June 25, 2022

      Success Stories

      5 Pakistani Women in Business & Technology Who Are Changing the World

      June 6, 2022

      Sustainability

      Ayesha Chundrigar Launches Eco-Friendly Handmade Pet Products Using Ocean Waste

      September 14, 2022

      Sustainability

      Aliza Ayaz, UN Ambassador for Climate Change Pens Down Heart-Felt Note About Failing…

      July 20, 2022

      Sustainability

      Exclusive: Amal Clooney Women’s Empowerment Award Winner Tanzila Khan Makes Major Announcements

      June 29, 2022

      Sustainability

      Alia Bhatt Makes a Sustainable Fashion Statement by Using 180 Textile Patches &…

      April 18, 2022

      Business

      5 Pakistani Women Who Are Paving Way for Females in Leadership Roles

      January 19, 2023

      Business

      Saira Hussain is Proudly Leading Female-Led Architectural Practices in the UK

      January 19, 2023

      Business

      Here’s How Dr. Habiba is Breaking Stereotyping in the Emerging Tech Market in…

      January 18, 2023

      Business

      Noorena Shams Joins Total PARCO Pakistan as Youth Ambassador

      January 16, 2023

  • News
    • News

      Unauthorized Influencers Banned from Entering Parliament House

      January 16, 2023

      News

      Justice Ayesha Malik & Sherry Rehman Make it to Forbes 50 Over 50

      January 14, 2023

      News

      WEATHER ALERT: Cold Wave as Low as 5°C to Grip Karachi in Upcoming…

      January 11, 2023

      News

      WOW360 Selected from Pakistan as a Recipient of the Google News Equity Fund

      December 27, 2022

      News

      Pakistan’s First Female SC Judge Ayesha Malik Featured in BBC’s 100 Most Influential…

      December 8, 2022

  • Tech
    • Technology

      Here’s Why ‘De-Influencing’ is the New Influencing Trend on TikTok

      February 4, 2023

      Technology

      Govt. of Pakistan Launches First Ever Mental Health App ‘Humraaz’ & Toll-Free Helpline

      February 1, 2023

      Technology

      Pakistani Content Creators Can Now Earn from YouTube Shorts

      January 13, 2023

      Technology

      IYZIL: Female Safety App & Everything You Need to Know

      December 9, 2022

      Technology

      Pakistan’s 10-year-old Musa Tanveer Becomes First YouTuber to get Diamond Play Button

      September 14, 2022

  • Sports
  • Video
    • Culture Effie Awards Entertainment LEADHers All
      Culture

      Dr. Mahwish Sharif is the First Hearing Impaired Doctor from Balochistan & an…

      May 31, 2022

      Culture

      IWD 2022: Sanam Saeed, an establish actress talks about how she chose to…

      March 8, 2022

      Culture

      IWD 2022: Rida, a mechanical engineer talks about how she chose to #breakthebias

      March 7, 2022

      Culture

      How to obtain Turkish citizenship with a Pakistani passport

      October 26, 2021

      Effie Awards

      CEO’s Share Inspirational Stories on the Different Challenges They Faced

      January 26, 2022

      Effie Awards

      Highlights from the Effie Awards Jury Sessions 2021

      June 30, 2021

      Effie Awards

      What does empowerment mean to you?

      February 18, 2021

      Effie Awards

      Effie Pakistan Jury Members Share Their Opinion: Local Brand Ambassador Vs Foreign Brand…

      February 16, 2021

      Entertainment

      Indian Filmmaker Alankrita Shrivastava to Direct Film on Pakistani Social Media Star Qandeel…

      May 18, 2022

      Entertainment

      WOW360 ‘Here & There ‘ with Ayesha Omar and Ahsan Khan Unveiling Rehbra

      April 25, 2022

      Entertainment

      In the spotlight with Mohib Mirza & Sanam Saeed on Ishrat Made in…

      March 3, 2022

      Entertainment

      Ali Rehman Khan is “On the Throne “ in Badshah Begum with WOW360

      March 1, 2022

      LEADHers

      Tanzila Khan is the First-Ever Amal Clooney Women’s Empowerment Award Winner from The…

      June 20, 2022

      LEADHers

      “Sports is an important platform to raise awareness on many important issues”, Rubab…

      March 16, 2022

      LEADHers

      Pakistan’s Leading Psychiatrist Dr Ayesha Mian Talks About COVID, Impact of Social Media,…

      January 28, 2022

      LEADHers

      WOW360 LEADHers featuring Dr Ayesha Mian (Pakistan’s leading psychologists) with Farhat Kapadia Mehboob

      January 14, 2022

      Video

      Tanzila Khan is the First-Ever Amal Clooney Women’s Empowerment Award Winner from The…

      June 20, 2022

      Video

      Dr. Mahwish Sharif is the First Hearing Impaired Doctor from Balochistan & an…

      May 31, 2022

      Video

      Candid Conversation with Sania Saeed on Kamli, a film by Sarmad Khoosat

      May 24, 2022

      Video

      Indian Filmmaker Alankrita Shrivastava to Direct Film on Pakistani Social Media Star Qandeel…

      May 18, 2022

BusinessNewsShoppingTechnology

Insights for Brands: Top 4 Pakistani Trends In Light of COVID-19

by Hareem Zafar June 26, 2020
written by Hareem Zafar June 26, 2020
LEADHers

We are living in the hyper communication era. Services that were previously restricted to a few people are now accessible by everyone and information about anything is available with one tap on the screen.

Today smartphones, laptops and iPads paired with a good connection of internet is a person’s best friend. They are travel agents, shopping guides, food guides, and primary source of entertainment.

During times like these, marketers are facing challenges of understanding exactly what it is that matters most to the consumer and how to make it available to them. They need to be present for the consumer at the right place, right time with correct information.

Adaptive-Tec

Google has released its latest report, ‘What is Pakistan Searching for’, offering latest insights for brand and marketers to help them understand the consumer better and what it is exactly that the consumer needs during this time when the world is battling coronavirus.

Based on search results and analytics, Google has studied and reported top four Pakistani Trends for marketers and brands. Let’s have a look at each.

What is Pakistan searching For: Top Four Pakistani Trends

  1. Sophisticated consumer

As Google Trends Data reports, the size of Pakistan’s e-commerce market in 2020 is $1 billion. According to the report, 81% of Pakistani consumers research products online before purchasing while 80% of them switch between video and search when researching a product. Moreover, 55% of the Pakistanis research before buying a product on Google and then use YouTube for more information.

Source: Google Trends Data, Pakistan (Jan-Feb 2020 vs Mar-Apr 2020)

A growing new trend is Pakistanis seeking quick access to products and services. They want quality products with maximum convenience on digital platforms. Near- me and same-day shipping searches have risen too. Consumers look for retail options nearby or prefer products that offer same delivery options.

There has been a 138% growth in “near me” searches and 1.5x increase in “same day delivery” queries.

Speed and convenience are essential for consumers online.  According to Googles Trends Data, 76% of all consumers are likely to purchase from sites that make purchase or finding answers easy.

Source: Google Trends Data, Pakistan (Jan-Feb 2020 vs Mar-Apr 2020)

One of the important impacts of COVID is how more and more consumers are now turning to online delivery services and near home outlets to fulfil their essential needs.

2. Sustainability

Pakistanis are constantly looking for information relating to environmental issues as they try to change the way they live and shop. This has allowed many of them too seek more green, eco-friendly practices for day-to-day living.

Searches and seeking information relating to NGOs, pollution index, how to reduce plastic consumption have been some of the popular searches.

Recently, considering the pandemic outbreak, searches have now shifted to impact of reduced human activity on the environment.

Source: Google Trends Data, Pakistan (Jan-Feb 2020 vs Mar-Apr 2020)

3. Digital Video Boom

Video-sharing and streaming platforms are very popular amongst Pakistani consumers. In order to acquire the regular fix of entertainment, news, and information, YouTube, Netflix, Amazon Prime Video, and TikTok are most commonly consumed in this growing landscape.

YouTube is the favourite video destination in Pakistan- as the Google Trends Data report states, 73% of all connected Pakistanis use YouTube every month while 78% of all YouTube users in Pakistan agree that the platform is their first stop when looking for videos. 

Source: Google Trends Data, Pakistan (Jan-Feb 2020 vs Mar-Apr 2020)

A growing interest has been shown in video on demand and subscription services. There has been an 82% growth in “netflix” searches and 111% rise in “amazon prime”.

4. Healthy Lifestyle

Despite belonging to a culture where food is the ultimate definition of love, Pakistanis have become more conscious of the significance of what they put inside their bodies. Increasing number of searches have been done regarding alternate diets and meal plans curated to improve overall well-being.

According to a Euromonitor study, Pakistan is the 2nd-fastest growing vegetarian country in the world. It is good to see that Pakistanis have become aware of the significance of both micro and macro nutrients in their diets.

Source: Google Trends Data, Pakistan (Jan-Feb 2020 vs Mar-Apr 2020)

Source: Google Trends Data, Pakistan (Jan-Feb 2020 vs Mar-Apr 2020)

As the coronavirus outbreak has upended daily life, rise in searches relating to mental well-being have been noted.

Source: Google Trends Data, Pakistan (Jan-Feb 2020 vs Mar-Apr 2020)

Lockdowns and quarantine has led to a rise in stress and anxiety issues leading to many Pakistanis seeking out self-care and mental health solutions, beyond merely physical exercise.

Was this article helpful for you? Let us know in the comments section below.

Stay tuned for more updates.

covid impact on brandsinsights for brandstop pakistani trends
0 comment
0
FacebookTwitterPinterestEmail
Hareem Zafar

previous post
This Inspirational Indian Woman Makes 1000 Samosas a Day!
next post
Atif Aslam Trends on Twitter After T-Series Takes Down His Version of Kinna Sona Song!

Related Posts

Here’s Why ‘De-Influencing’ is the New Influencing Trend...

February 4, 2023

Govt. of Pakistan Launches First Ever Mental Health...

February 1, 2023

5 Pakistani Women Who Are Paving Way for...

January 19, 2023

Saira Hussain is Proudly Leading Female-Led Architectural Practices...

January 19, 2023

Here’s How Dr. Habiba is Breaking Stereotyping in...

January 18, 2023

Noorena Shams Joins Total PARCO Pakistan as Youth...

January 16, 2023

Unauthorized Influencers Banned from Entering Parliament House

January 16, 2023

Justice Ayesha Malik & Sherry Rehman Make it...

January 14, 2023

Pakistani Content Creators Can Now Earn from YouTube...

January 13, 2023

Social Media Reacts to McDonald’s New Logo

January 11, 2023

Leave a Comment

Save my name, email, and website in this browser for the next time I comment.

wow360 Facebook
Subscribe wow 360 Youtube Channel
  • Facebook
  • Twitter
  • Instagram
  • Linkedin
  • Youtube
Footer Logo
  • About Us
  • Write for Us
  • Careers
  • Privacy Policy
  • Terms Of Service
  • Contact Us

@2021 - All Right Reserved.

WOW 360
  • LEADHers
  • Culture
  • Lifestyle
  • Entertainment
  • Business
    • EFFIE AWARDS 2021 EFFIE AWARDS 2022 Entrepreneur Media Marketing Startups Success Stories Sustainability All
      Business

      CEO’s Share Inspirational Stories on the Different Challenges They Faced

      January 26, 2022

      EFFIE AWARDS 2021

      PAS Holds its Second Virtual Effie Awards Gala Night

      July 15, 2021

      EFFIE AWARDS 2021

      Effie Awards 2021: Categories & Winner’s List

      July 10, 2021

      Business

      Highlights from the Effie Awards Jury Sessions 2021

      June 30, 2021

      EFFIE AWARDS 2022

      Wives have the Right of Maintenance & Muslim Men Must Provide at all…

      August 5, 2022

      EFFIE AWARDS 2022

      Effie Awards 2022: Categories & Winner’s List

      April 2, 2022

      EFFIE AWARDS 2022

      Effie Awards 2022: Ehmer Kirmani, Imagery Producer & Film Director Talks About the…

      March 21, 2022

      EFFIE AWARDS 2022

      Leading Women in Pakistan’s Media Marketing & Advertising Industry Share Their Opinion on…

      March 3, 2022

      Entrepreneur

      Daraz & Femprow Come Together to Increase Contribution of Women Entrepreneurs in Pakistan

      May 30, 2021

      Entrepreneur

      5 Women Led Food Business in Karachi That You Must Try

      February 7, 2021

      Entrepreneur

      Pakistan Moves Closer to Train One Million Youth with 100+ eCommerce and Digital…

      February 6, 2021

      Entrepreneur

      Untold Recipes by Nosheen Features Traditional Authentic Pakistani Food Recipes: Interview

      January 15, 2021

      Media Marketing

      Master MoltyFoam’s Latest Ad Ft. Mahira Khan Highlights 1 of 4 Ever-Married Women…

      July 20, 2022

      Media Marketing

      Creating More Jobs for Women & Promoting Gender Equality: Khaadi Welcomes $25M Investment…

      May 31, 2022

      Media Marketing

      inDriver launches “Food Ka Pakistan” a Flavorful Journey Project in Collaboration with Bon…

      May 30, 2022

      Media Marketing

      Why Butterfly Sanitary Napkins are the Best & Women will be Disappointed if…

      May 27, 2022

      Startups

      Exclusive: Amal Clooney Women’s Empowerment Award Winner Tanzila Khan Makes Major Announcements

      June 29, 2022

      Startups

      5 Pakistani Women-Led Startups That Are Making Waves

      June 8, 2022

      Startups

      Pakistani Startups Raised $375M in 2021

      January 5, 2022

      Startups

      First Women Entrepreneurs in Pakistan’s Fintech Space Raise $3 M for Oraan to…

      September 28, 2021

      Success Stories

      Pakistani Women-Led Startup ‘Sehat Kahani’ Makes it to Forbes’ Top 100 Companies to…

      September 14, 2022

      Success Stories

      Exclusive: Amal Clooney Women’s Empowerment Award Winner Tanzila Khan Makes Major Announcements

      June 29, 2022

      Success Stories

      “Women Can Accomplish Anything They Set Their Mind To” – Dr Suaad Al…

      June 25, 2022

      Success Stories

      5 Pakistani Women in Business & Technology Who Are Changing the World

      June 6, 2022

      Sustainability

      Ayesha Chundrigar Launches Eco-Friendly Handmade Pet Products Using Ocean Waste

      September 14, 2022

      Sustainability

      Aliza Ayaz, UN Ambassador for Climate Change Pens Down Heart-Felt Note About Failing…

      July 20, 2022

      Sustainability

      Exclusive: Amal Clooney Women’s Empowerment Award Winner Tanzila Khan Makes Major Announcements

      June 29, 2022

      Sustainability

      Alia Bhatt Makes a Sustainable Fashion Statement by Using 180 Textile Patches &…

      April 18, 2022

      Business

      5 Pakistani Women Who Are Paving Way for Females in Leadership Roles

      January 19, 2023

      Business

      Saira Hussain is Proudly Leading Female-Led Architectural Practices in the UK

      January 19, 2023

      Business

      Here’s How Dr. Habiba is Breaking Stereotyping in the Emerging Tech Market in…

      January 18, 2023

      Business

      Noorena Shams Joins Total PARCO Pakistan as Youth Ambassador

      January 16, 2023

  • News
    • News

      Unauthorized Influencers Banned from Entering Parliament House

      January 16, 2023

      News

      Justice Ayesha Malik & Sherry Rehman Make it to Forbes 50 Over 50

      January 14, 2023

      News

      WEATHER ALERT: Cold Wave as Low as 5°C to Grip Karachi in Upcoming…

      January 11, 2023

      News

      WOW360 Selected from Pakistan as a Recipient of the Google News Equity Fund

      December 27, 2022

      News

      Pakistan’s First Female SC Judge Ayesha Malik Featured in BBC’s 100 Most Influential…

      December 8, 2022

  • Tech
    • Technology

      Here’s Why ‘De-Influencing’ is the New Influencing Trend on TikTok

      February 4, 2023

      Technology

      Govt. of Pakistan Launches First Ever Mental Health App ‘Humraaz’ & Toll-Free Helpline

      February 1, 2023

      Technology

      Pakistani Content Creators Can Now Earn from YouTube Shorts

      January 13, 2023

      Technology

      IYZIL: Female Safety App & Everything You Need to Know

      December 9, 2022

      Technology

      Pakistan’s 10-year-old Musa Tanveer Becomes First YouTuber to get Diamond Play Button

      September 14, 2022

  • Sports
  • Video
    • Culture Effie Awards Entertainment LEADHers All
      Culture

      Dr. Mahwish Sharif is the First Hearing Impaired Doctor from Balochistan & an…

      May 31, 2022

      Culture

      IWD 2022: Sanam Saeed, an establish actress talks about how she chose to…

      March 8, 2022

      Culture

      IWD 2022: Rida, a mechanical engineer talks about how she chose to #breakthebias

      March 7, 2022

      Culture

      How to obtain Turkish citizenship with a Pakistani passport

      October 26, 2021

      Effie Awards

      CEO’s Share Inspirational Stories on the Different Challenges They Faced

      January 26, 2022

      Effie Awards

      Highlights from the Effie Awards Jury Sessions 2021

      June 30, 2021

      Effie Awards

      What does empowerment mean to you?

      February 18, 2021

      Effie Awards

      Effie Pakistan Jury Members Share Their Opinion: Local Brand Ambassador Vs Foreign Brand…

      February 16, 2021

      Entertainment

      Indian Filmmaker Alankrita Shrivastava to Direct Film on Pakistani Social Media Star Qandeel…

      May 18, 2022

      Entertainment

      WOW360 ‘Here & There ‘ with Ayesha Omar and Ahsan Khan Unveiling Rehbra

      April 25, 2022

      Entertainment

      In the spotlight with Mohib Mirza & Sanam Saeed on Ishrat Made in…

      March 3, 2022

      Entertainment

      Ali Rehman Khan is “On the Throne “ in Badshah Begum with WOW360

      March 1, 2022

      LEADHers

      Tanzila Khan is the First-Ever Amal Clooney Women’s Empowerment Award Winner from The…

      June 20, 2022

      LEADHers

      “Sports is an important platform to raise awareness on many important issues”, Rubab…

      March 16, 2022

      LEADHers

      Pakistan’s Leading Psychiatrist Dr Ayesha Mian Talks About COVID, Impact of Social Media,…

      January 28, 2022

      LEADHers

      WOW360 LEADHers featuring Dr Ayesha Mian (Pakistan’s leading psychologists) with Farhat Kapadia Mehboob

      January 14, 2022

      Video

      Tanzila Khan is the First-Ever Amal Clooney Women’s Empowerment Award Winner from The…

      June 20, 2022

      Video

      Dr. Mahwish Sharif is the First Hearing Impaired Doctor from Balochistan & an…

      May 31, 2022

      Video

      Candid Conversation with Sania Saeed on Kamli, a film by Sarmad Khoosat

      May 24, 2022

      Video

      Indian Filmmaker Alankrita Shrivastava to Direct Film on Pakistani Social Media Star Qandeel…

      May 18, 2022