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Peshawar Zalmi PSL 10: Haripur Women Craft a Kit Design

by Sania Zubairi
written by Sania Zubairi

  • Historic Move: Peshawar Zalmi’s PSL 10 kit is proudly designed by the women of Haripur, showcasing local talent.

  • Cultural Pride: The kit features authentic, traditional artistry unique to the Hazara region.

  • Empowerment Drive: This collaboration empowers women through creativity and economic opportunities.

Introduction: A Proud Moment for Pakistan

In a groundbreaking move, Peshawar Zalmi PSL 10 has taken a bold and beautiful step by having its kit designed by the talented women of Haripur. This collaboration is not just about sports fashion; it’s a powerful celebration of creativity, empowerment, and cultural pride. Let’s dive into what makes this partnership truly special — and why the world is taking notice.

The Jersey. The Legacy. The Pride 💛 Make sure you've got your hands on the #ZalmiXLegacy jersey! ✨ Pre-order now: https://zalmistore.com #Zalmi #YellowStorm #HBLPSLX

The Creative Force Behind the Kit: Haripur’s Skilled Women

Haripur, a district often celebrated for its natural beauty, is now gaining recognition for something equally spectacular — the incredible craftsmanship of its women. These artisans, many of whom have honed their skills over generations, infused the Peshawar Zalmi PSL 10 kit with rich cultural motifs, vibrant colors, and intricate patterns that reflect the spirit of the region.

Their work is not just about aesthetics; it’s a story stitched into every thread — a story of tradition, resilience, and untapped talent finally finding the spotlight it deserves.

Why Haripur Women’s Work Stands Out

  • Authentic Artistry: The designs are inspired by traditional Hazara embroidery and handcraft techniques, giving the kit a truly local yet globally appealing flavor.

  • Empowerment Through Creativity: This initiative isn’t just about fashion; it’s about providing opportunities. Many of these women are now earning recognition and financial independence through their skills.

  • Cultural Representation: At a time when mass production dominates, Zalmi’s decision to embrace local artisans highlights the beauty of Pakistan’s diverse cultural heritage in front of millions of PSL fans.

More Than Just a Kit: A Symbol of Change

This collaboration sends a strong message across Pakistan — that talent exists everywhere, often in the most unexpected places. By choosing Haripur women to design the Peshawar Zalmi PSL 10 kit, Zalmi is setting a precedent for sports teams to champion local communities, nurture creativity, and promote social good.

It’s a victory not just on the field, but off it too — one that promises a brighter, more inclusive future.

Stay tuned to WOW360.

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HeritageSocial Issues

After Imsha Rehman, Maryam Faisal Becomes Victim of Leaked Videos!

by Ayesal A
written by Ayesal A
  • Maryam Faisal’s Alleged Video Leak: Pakistani TikTok star Maryam Faisal is reportedly the fifth victim in a series of private video leaks targeting social media influencers. While explicit content allegedly involving her circulates online, she has not confirmed or commented on the video’s authenticity.
  • Growing Privacy Concerns: This incident adds to a troubling pattern of privacy breaches involving figures like Minahil Malik, Kanwal Aftab, and others, sparking debates on digital privacy, harassment, and the need for stronger protective laws in Pakistan.
  • Public and Celebrity Reactions: While many demand accountability for these violations, some, like actress Mishi Khan, accuse influencers of exploiting such controversies for publicity, calling for stricter regulations on social media usage.

Pakistani TikTok sensation Maryam Faisal has become the latest target of an alleged private video leak, making her the fifth victim in a troubling series of digital privacy violations involving social media personalities.

Reports suggest that explicit content allegedly involving Maryam has surfaced online, drawing widespread attention and sparking conversations about the protection of privacy in the digital space.

In one of the leaked clips, a woman resembling Maryam is seen in an intimate moment with a man. However, Maryam Faisal has not commented on the matter or confirmed the video’s authenticity.

The incident has ignited debates on social media about the harassment of public figures and the need to address privacy breaches. Many users have called for accountability and action against those responsible for such violations.

So far, no information has surfaced regarding the perpetrators behind the alleged leak.

Who is Maryam Faisal?

Maryam Faisal is a popular Pakistani TikToker with a significant fanbase, known for creating engaging content, including dances, lip-syncs, and fashion videos. Her TikTok account (@maryamfaisal100) boasts over 600,000 followers.

Read More:
WARNING: Fake AI Video of Hania Aamir, Celebs Going Viral on Social Media

Context of Recent Privacy Breaches

This incident follows a string of similar cases involving prominent Pakistani social media figures. In October 2024, Minahil Malik was the first to face such a scandal when an explicit video attributed to her surfaced online. Despite her denial and clarification that the video was fake, the controversy persisted.

Subsequently, other influencers, including Imsha Rehman, Mathira Mohammad, and Kanwal Aftab, have faced similar breaches. Kanwal, known for her family-oriented and lifestyle content, reportedly experienced a leak of intimate content last week. Married to fellow TikTok star Zulqarnain Sikandar, Kanwal became part of a growing list of influencers whose personal lives have been exposed without consent.

Celebrity Backlash

Amid these incidents, actress and singer Mishi Khan criticized influencers for allegedly exploiting such controversies for fame.

She accused Minahil Malik of using the situation as a publicity stunt and referred to this behavior as “disgraceful,” urging stricter regulations on social media use.

As these privacy breaches continue, concerns mount about the exploitation of public figures and the inadequacy of current laws to deter such actions. The incidents highlight the urgent need for measures to safeguard digital privacy and hold violators accountable.

How to Safeguard Sensitive Content from Leaks

Here are steps girls can take to protect their sensitive videos and content:

  1. Avoid Creating Sensitive Content: The most effective way to prevent leaks is to avoid recording or sharing sensitive material, especially on devices connected to the internet.
  2. Secure Your Devices: Use strong passwords, biometric locks, and encryption for your devices. Enable two-factor authentication (2FA) on all accounts for an added layer of security.
  3. Be Cautious with Sharing: Only share private content with trusted individuals, and use secure platforms designed for privacy, such as apps with end-to-end encryption.
  4. Regularly Update Software: Keep your devices, apps, and operating systems updated to protect against vulnerabilities that hackers could exploit.
  5. Limit Cloud Storage Use: Avoid storing sensitive content in cloud services. If necessary, ensure the cloud service is secure and use encryption.
  6. Avoid Public Wi-Fi: When accessing personal accounts or transferring sensitive data, use secure, private networks or a reliable Virtual Private Network (VPN).
  7. Review App Permissions: Regularly check and limit permissions for apps to access your camera, microphone, or files. Uninstall untrustworthy or unnecessary apps.
  8. Seek Expert Help: If you suspect a breach or hacking attempt, immediately consult a cybersecurity expert or report the incident to local authorities.
  9. Educate Yourself About Digital Security: Stay informed about potential threats and ways to protect your digital presence through reputable cybersecurity resources.
  10. Report Misuse: If your content is leaked, report it to relevant authorities and the platform where it appears. Seek legal help to take action against perpetrators.

Stay safe and stay tuned to WOW360.

Read More:
An Average of 140 Women & Girls Were Killed Each Day in 2023: UN Women

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Fatima Jinnah
CultureHeritage

SBP to Issue Pakistan’s First Female Currency Note with Fatima Jinnah?

by Ayesal A
written by Ayesal A
  • The State Bank of Pakistan (SBP) has shortlisted new designs for currency notes ranging from 10 to 5,000 rupees, featuring prominent figures such as Fatima Jinnah, Quaid-e-Azam Muhammad Ali Jinnah, and Liaquat Ali Khan.
  • The selected designs are being sent to international designers for finalization, with no release date or exchange guidelines announced yet.
  • The SBP previously held a design competition, recognizing local artists, with Dr. Sherry Abdi, Mirza Haroon Khan, and Ms. Hadiya Hassan among the winners.

The State Bank of Pakistan (SBP) has completed an extensive review process and has shortlisted new designs for the country’s currency notes.

The central bank has selected designs for denominations ranging from 10 to 5,000 rupees, with two designs each chosen for the 10-rupee, 500-rupee, and 5,000-rupee notes.

Fatima Jinnah’s image will be featured on the 500-rupee note, while Quaid-e-Azam Muhammad Ali Jinnah will appear on the 10, 20, 100, 500, and 5,000-rupee notes. The 1,000-rupee note will showcase an image of Liaquat Ali Khan, along with a chain of hands depicted on the reverse side.

The SBP has announced that the new designs will be forwarded to international designers for further refinement, and the final versions will be decided after this process.

However, the release date for the new notes and the guidelines for exchanging old notes for new ones have yet to be disclosed.

 

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A post shared by Independent Urdu (@indyurdu)

Also Read:
State Bank of Pakistan’s Rs.75 Commemorative Note with Fatima Jinnah Becomes the First to Feature a Female Figure

Earlier, in January 2024, the State Bank of Pakistan invited the public to submit designs for the new currency notes as part of the effort to replace the existing bank notes. The SBP commended the participation of local artists and designers in the competition.

The winners of the design competition were also announced by the central bank: Dr. Sherry Abdi secured first place for her 10-rupee note design, with the second prize going to artist and designer Mirza Sufyan. Mirza Haroon Khan was recognized for the 20-rupee note, while the 100-rupee and 5,000-rupee note prizes were awarded to artist and designer Ms. Maimoona Afzal.

Ms. Hadiya Hassan took the top prize for the 500-rupee note, and Ms. Noreen Aslam won the award for the 1,000-rupee note. Karim Muhammad was honored with the prize for the 5,000-rupee note.

Stay tuned to WOW360.

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Artisane
HeritageLifestyle

Artisane: Where Kashmiri Crafts Get a Modern Makeover!

by Ayesal A
written by Ayesal A

Picture this: the vibrant colours of Kashmiri carpets, the intricate stitches of Sozni embroidery, and the delicate filigree of papier-mache, all located in between the breathtaking scenery of Jammu and Kashmir.

Sounds magical, right?

But there’s a place that brings this dream to life – the Artisane Art and Cultural Center. It’s nothing less of a haven for artisans and weavers, a platform for their art to shine, and a bridge connecting ancient traditions with a modern world.

Join us on this journey to this cultural gem and see how it’s transforming the lives of its people, all while keeping the magic of Kashmir alive.

And this place is way beyond dusty museums and stuffy exhibitions. Artisane isn’t your typical cultural center. Think buzzing workshops where people from all over Jammu & Kashmir weave intricate patterns, echoing with laughter and stories passed down through generations.

 

View this post on Instagram

 

A post shared by ARTISANE (@artisanekashmir)

Here, artisans are showcasing their work and bringing their art to life right before your eyes. Whether it’s a shawl being embroidered or a carpet coming together thread by thread, you witness the passion, the skill, and the sheer magic that goes into each creation.

Now, you might be thinking, Isn’t this just another tourist trap? Not at all! Artisane is more than just a pretty face. It’s a sustainable place for these artisans, providing them with a fair price for their work and a platform to connect directly with buyers. No middlemen, no exploitation, just fair trade and empowered individuals.

 

View this post on Instagram

 

A post shared by ARTISANE (@artisanekashmir)

And guess what? This empowerment extends to both men and women! Whether it’s a skilled craftsman carving intricate woodwork or a woman bringing a shawl to life with Sozni stitches, everyone has a space to flourish at Artisane.

And here’s the best part: this cultural revival isn’t happening in a vacuum. Artisane actively engages the community, hosting workshops and demonstrations that keep these ancient skills alive and inspire future generations. They understand that art isn’t just about products; it’s about stories, traditions, and a cultural identity that needs to be nurtured.

But let’s face it, safety is a concern for everyone, especially women, in certain regions. But Artisane is not a place to worry about these things. This place takes security seriously, providing a safe and welcoming environment for all. So, whether you’re a seasoned crafts enthusiast or a curious traveller, you can rest assured that your visit will be filled with wonder, not worry.

Now, here’s the Pakistani connection: have you ever admired the exquisite craftsmanship of Pakistani shawls or the intricate designs of Sindhi Ajrak? Artisane shares that same spirit of celebrating traditional arts and empowering communities.

It’s a shared journey of appreciating craftsmanship, celebrating heritage, and recognizing the talent and resilience of artisans across borders.

Let’s all be ambassadors of art, celebrating the beauty and diversity that our shared heritage offers!

 

Stay tuned to WOW360.

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HeritageSocial Issues

Made in Alipur: Empowering Rural Women in Pakistan

by Ayesal A
written by Ayesal A
  • “Made in Alipur” in Lodhran, Pakistan, is empowering local women through skill training in embroidery, pottery, and sewing.
  • The initiative aims to break traditional gender roles, offering women valuable skills for economic independence.
  • Collaborations with designers and an introduction to online stores are helping these women access modern technology and achieve greater financial freedom.

In the heart of Lodhran, a small village in Sindh, Pakistan, a remarkable initiative known as “Made in Alipur” is transforming the lives of local women. The initiative is This community organisation has established a skill training centre where women are equipped with valuable skills in embroidery, pottery, and sewing. The goal is to empower these women, enabling them to not only enhance their craftsmanship but also embrace the opportunities of the digital age.

For many women in interior cities and rural areas, traditional roles in farming, fisheries, livestock, and household management have confined them to unpaid or low-wage positions. Made in Alipur is a brand that seeks to break these barriers by providing women with the tools they need to thrive in a modern economy. By learning embroidery, pottery, and sewing, these women gain valuable skills that can lead to economic independence.

Made in Alipur x Beygumbano Collection Creates Waves

Made in Alipur has also signed various partnerships with designer labels such as BTW and Lama in the past. Making the waves right now is Made in Alipur’s collaboration with Beygumbano. The eclectic brand has recently released its latest collection of Cuban shirts all handmade by the talented women of Alipur priced at 13,000 each. All the articles in the collection are hand embroidered with a touch of class.

Introducing Women to the Digital World

In addition to traditional crafts, “Made in Alipur” is forward-thinking. It introduces women to the concept of online stores, offering them a platform to showcase and sell their products. This exposure to modern technology is not only a means of increasing income but also a pathway to greater economic participation.

Empowering Women of Rural Areas

In a nation where women comprise nearly half of the total population, initiatives like “Made in Alipur” play a crucial role in advancing gender equality and economic empowerment. By equipping women with practical skills and giving them financial freedom. This community organisation is not only changing individual lives but also contributing to the progress of Pakistan as a whole. “Made in Alipur” serves as an inspiring example of how local initiatives can have a global impact in the journey toward gender equity and economic prosperity.

Some of the women who are part of Alipur are sole breadwinners for their family such as Shazia who is one of the many women who contributes by sewing and embroidering. Shazia says,

 “My situation has improved drastically. I now make a healthy profit from sewing and embroidering clothes – which is enough for me to run my household. I feel completely at peace now, I feel happier and secure”

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Lahore diamond necklace
Heritage

The Lahore Diamond: Everything You Need to Know About the Queen’s Coronation Set

by Ayesal A
written by Ayesal A
  • Queen Camilla wore the historic Coronation Necklace (Lahore Diamond), originally crafted for Queen Victoria in 1858, during the recent coronation ceremony.
  • The necklace features 26 diamonds, including the impressive Lahore Diamond, and has a captivating history tied to the British invasion of the Lahore Fort in 1849.
  • The Coronation Necklace has played a prominent role in various coronation ceremonies, and Queen Elizabeth herself wore it on her Coronation Day in 1953.

During the recent coronation ceremony, Queen Camilla adorned herself with a significant necklace known as “the Coronation Necklace.” Originally crafted for Queen Victoria in 1858, this exquisite piece showcases a remarkable collection of 26 diamonds, including the Lahore diamond, a magnificent 22.48-carat pendant.

The necklace’s captivating story traces back to the British invasion of the Lahore Fort in 1849, where they uncovered the hidden treasures of the ‘Toshakhana.’ These treasures, which remain relatively unknown to the Subcontinental community, included bags of diamonds, gharras of gold jewellery, precious stones, cashmere shawls, and relics associated with the Holy Prophet.

Also Read:
Noorima Rehan Represents Pakistan at King Charles III’s Coronation Concert

Dr. John Login, the fort’s administrator, diligently catalogued these treasures, although their true extent in terms of quantity and quality remains uncertain. It is likely that many of these items are now held in private collections or were undocumented at the time.

The diamonds seized during the fort invasion were subsequently used to create this extraordinary necklace, giving it its name. Today, it stands as one of the world’s most valuable and expensive pieces of jewellery, offering us a glimpse into its intriguing origin.

The Lahore diamond itself holds a rich history, once part of the Lahore Treasure in what is now Pakistan’s Punjab region. After British colonization in 1849, the diamond was presented to Queen Victoria in 1851 and became a cherished possession, prominently worn as a necklace in her Diamond Jubilee portraits.

Over the years, the Coronation Necklace played a significant role in various coronation ceremonies. Queen Alexandra wore it during her coronation in 1902, followed by Queen Mary in 1911 and Queen Mother Elizabeth in 1937.

Even Queen Elizabeth herself chose this necklace, along with its matching earrings, to grace her Coronation Day in 1953. Throughout her reign, Queen Elizabeth continued to wear this remarkable jewelry set for special occasions, including state dinners.

During the recent coronation at Westminster Abbey on May 6, King Charles assumed the role of monarch following Queen Elizabeth’s passing, officially declaring Queen Camilla as his Queen Consort. Queen Camilla radiated elegance in a stunning coronation dress designed by Bruce Oldfield, complemented by bespoke shoes crafted by British designer Eliot Zed, using the same silk fabric as her dress.

For the crowning moment, Queen Camilla adorned the illustrious Queen Mary’s Crown. This remarkable tiara, adorned with an astonishing 2,200 diamonds, was originally created for her great-grandmother, Queen Mary, in 1911 to commemorate the coronation of King George V.

The historical significance of these regal jewels added an extra touch of grandeur to the recent coronation, symbolizing a new chapter in the monarchy’s illustrious history.

Will the Lahore Diamond ever return home along with the other jewels? Who knows.

Stay tuned to WOW360.

Also Read:
Remembering Iconic Moments from Queen Elizabeth’s Visit to Pakistan in 1961 & 1997
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Hajj-2023
Heritage

Hajj 2023: First Hajj Flight from Pakistan Announced

by Ayesal A
written by Ayesal A
  • Pakistan announces flight operation details for Hajj 2023
  • The first official flight taking off on May 20, 2023
  • Pakistan International Airlines (PIA) will transport 38,000 pilgrims to the Holy Land from May 21 to August 12
  • The cost of attending the Hajj this year has increased by 68% 

Pakistan has announced its flight operation details for Hajj 2023. Reportedly, the first official flight will take off on 20th May 2023.

Senator Muhammad Talha Mahmood, Minister for Religious Affairs and Interfaith Harmony, was informed of this by Secretary for Religious Affairs Aftab Akbar Durrani, who emphasized that the Hajj fight operation would come to an end on June 21.

The Ministry requested valid passports from travellers before April 28th, and biometric verification of pilgrims must be completed by that date, according to the officer. It was emphasized to the group that participating in Hajj training sessions at the Tehsil and District levels was mandatory.

Also Read:
Hajj 2023 Pilgrimage: Passport Submission Date Extended

Training sessions on Hajj rituals and administrative issues will be held at all ten Haji Camps across the nation from Thursday. The meeting’s moderator, Minister Talha, briefed the attendees on his recent engagements in Saudi Arabia and urged them not to compromise on the facilities provided to pilgrims.

Hajj 2023 Application Deadline

The deadline for applications for the 2023 Hajj pilgrimage for Pakistani pilgrims has passed. The deadline for the Sponsorship Scheme was April 9 and for the ordinary Hajj Scheme, it was April 2. However, the number of applicants did not meet the quota allocated to Pakistan. Consequently, there will be no balloting for intending Hajj pilgrims this year.

Pakistan’s quota for the Hajj in 2023 is 179,210 pilgrims, with 50% reserved for the Sponsorship Scheme. The Religious Affairs Ministry has designated a dollar account for this scheme, allowing Hajj pilgrims to obtain foreign currency from overseas.

Also Read:
Hajj 2023: Thousands of Women Without Mahram Will Perform Hajj this Year

This year’s cost of attending the Hajj has been set at Rs1.175 million per pilgrim, which is 68% more expensive than last year’s cost. Due to the increased cost, many Muslims have decided not to perform the ritual in the face of skyrocketing inflation.

Pakistan International Airlines (PIA), the country’s flag airline, has announced that its pre-Hajj operation will begin on May 21 and continue until August 12. During this period, PIA will transport 38,000 pilgrims to the Holy Land.

For the second consecutive year, PIA has set the price for pilgrims travelling to Saudi Arabia under the private Hajj system at $870 to $1180 for the Southern region, which includes Karachi.

“The national airline has announced flight operations and private fares for Hajj 2023,” the PIA said in a statement. “The airline will continue Hajj flight operation from May 21 to August 2.”

“Under [the private Hajj scheme], this fare has been [settled for pilgrims] in the southern region, which includes fares for pilgrims going [to Saudi Arabia] from Karachi, Quetta, Sukkur Sukkur, and Hyderabad,” it said.

Saudi Arabia is now able to accommodate 2.3 million pilgrims for the first time since the epidemic travel restrictions were lifted. In the 2022 Hajj season, only those between the ages of 18 and 65 who had completed their immunizations against the virus and had no chronic illnesses were allowed to travel to the country.

Share your thoughts with us in the comments below.

Stay tuned to WOW360.

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hit the bass
Heritage

K-Pop Band ‘Blitzers’ Pay Tribute to Pakistan’s Heritage with ‘Hit The Bass’

by Ayesal A
written by Ayesal A

The K-pop trend in Pakistan only seems to be increasing! With the growing fan base in the country, youngsters are craving for their fav bands to visit Pakistan – one such boy band heard the prayers.

Last month, ‘Blitzers’ was in Pakistan, and this news had everyone curious, were they here on vacay? A concert in the pipeline? Or was it just a hoax? Turns out, the boys were here to record their new track ‘Hit the Bass’ which has taken over social media!

Not only does the number compel you to move to the beat, it also portrays the colourful heritage of Lahore – where it was shot. From the Badshahi Mosque to the truck art, the boys dancing in the magical city is a sight for sore eyes.

The homage also features food streets, a wedding hall,  and all the right ingredients to make a super hit video. Moreover, in just two days of its release, the music video has racked up 1.4 million views on YouTube.

Expressing how they feel about the song, social media users took to Twitter to share their favourite scenic shots and to send some “much-deserved” love to the band.

“As usual, Blitzers didn’t disappoint. Hit The Bass is insane with Wooju’s high note and rapping and the choreography was so powerful too. The music video was so good as well. It made me so happy seeing Pakistan there, it’s so pretty and I love that they shot it here.” – writes another K-pop fan.

Another one pointed out that Pakistan’s truck art and wedding halls are now world-famous!

Top 10 Pakistani Celebrities & Top 20 Global Influencers to Follow in 2022

Blitzers was formed by Wuzo Entertainment in 2021. The group consists of seven members: Jinhwa, Go_U, Juhan, Sya, Chris, Lutan and Wooju. It debuted on May 12, 2021.

Check out Blitzer’s Hit The Bass Below:

What did you think of the soundtrack? Share your thoughts with us in the comments below.
Stay tuned to WOW360 for more news and updates.
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Approved Visual scaled
Heritage

Sarsabz Kahani web series titled “Khaki Desan”marks the significance of cotton through a nostalgic journey

by Press Release
written by Press Release

The nostalgic memories of our mothers opening rustic family trunks and taking out hand-knitted khaees and dariyan made from indigenous cotton and proudly setting them for the frequent guests have faded away. However, to try and revive this lost cultural heritage and tradition, Sarsabz Fertilizer released the second episode of its Sarsabz Kahani web series titled “Khaki Desan” which focused on the true story of Jugnu Mohsin, a well-recognized entrepreneur and public figure, who quickly realized the dearth of good quality local cotton and its dying breed called Khaki Desan which nobody was striving to preserve. This latest film is part of a strategic initiative called ‘Sarsabz Kahani’, which highlights true inspirational stories of farmers passionately fond of their motherland and its cultural heritage and was released on the momentous occasion of Eid ul-Azha as a short film on July 10, 2022, across its social media platforms.

Khaki Desan cotton is an exceptional quality of khaddar

Seeking technical assistance from Sarsabz Fertilizer, which is a brand of Fatima Fertilizer, the protagonist went on to successfully harvest the finest crop of Khaki Desan cotton to create an exceptional quality of khaddar, which is a hand-spun and hand-woven cotton cloth being used in the sub-continent since many centuries. Sarsabz Fertilizer extended their unravelling contribution and support to Jugnu Mohsin to implement this community support program as a sustainable initiative which can re-engage and empower a community of thousands of rural women in the centuries-old craft of cotton spinning and weaving and earn a decent livelihood for their families. Sarsabz also supported Jugnu Mohsin in setting up a workshop under the name “Haveli Crafts” to market the final products.cotton production in Pakistan

Cotton Production in Pakistan is declining and is detrimental to our economic stability

The story of this unique collaboration is multifaceted in many ways. Most importantly, it refers to the recent decline of cotton production in Pakistan which is detrimental to our economic stability. As per the Ayub Agricultural Research Institute, the cotton crop holds a 0.8 percent share in GDP and contributes 5.2% to the agriculture value addition. Cotton also holds a 51 percent share in the country’s total foreign exchange earnings. Despite this economic significance, the Pakistan Bureau of Statistics has reported that in the past 10 years cotton production has almost halved from 13.6 million bales in 2011/12 to about 7 million in 2020/21. The State Bank of Pakistan (SBP) has also reported that the crop area of cotton has significantly reduced to 2.2 million hectares, the lowest since FY82. Although in the current context, the economic survey of Pakistan for FY 2021-22 reported that the cotton crop increased from 7.1 million bales reported last year to 8.3 million bales during 2021-22. However, this gradual recovery in crop yield is faced with many challenges including a significantly reduced crop area, inconsistent gas supply to fertilizer plants resulting in limited availability of locally produced urea, and increasing cost of farm inputs for an already burdened farmer due to high market inflation.

Pakistan’s economy is largely dependent on the cotton industry and its related textile sector, and the crop has been given principal status in the country due to its integral role in economic development. Increasing the crop yield of cotton is the need of the hour given its economic significance. Also, marketing of local cotton varieties and products can also help boost our foreign exchange earnings and increase export profitability margins.

To watch the full episode of Khaki Desan, please visit the official YouTube channel of Sarsabz and follow the hashtags #SarsabzKahani #SalamKissan #KhakiDesan

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WhatsApp Image 2022 01 06 at 3.12.09 PM
CultureEditors' PicksFeaturedHeritage

Haider Ali’s Truck Art Inspired Nike Trainers Priced at 350 USD Have Sent Fans in a Frenzy

by Sahrish Shakeel
written by Sahrish Shakeel
Truck art meets the brand of the century: Pakistani truck artist Haider Ali from Sahiwal has painted Nike trainers, which have become an overnight sensation on the internet and have sent fans into a frenzy.

The pair that comes at a whopping price of 350 USD (61,891.48 Pakistani Rupees) reflects the country’s cultural heritage that the consumers are ready to pay for. In Pakistan, you will find truck art everywhere, such as on public vehicles, khussas, colorful dinnerware, at the chai wallas, and so many more places.

People love it so much that they are suggesting the world’s largest supplier and manufacturer of athletic shoes, Nike, to collaborate with talented artists.

A user who bought the shoes for himself says the price point is “a bargain for the work that’s gone into them.” He added, “It’s a shame that outside of a few tweets and likes, many of us won’t provide actionable support to local artisans and brands.”

A user also suggested that the artist should patent his work as soon as possible so others can’t possibly steal his idea.

Someone commented that maybe Haider Ali could paint her boots and flats too!

We think so too!

In June of 2020, Ali made headlines for his stunning mural of George Floyd at the time when there was a Black Lives Matter movement across the globe. It read,  “Hum kaaley hain tou kia hua, dil waley hain (So what if we’re dark-skinned? We’ve got big hearts).”

Ali has had a chance to paint about everything from roundabouts, canvas, walls, vehicles to shrines and temples. If you are looking to order the Nike trainers with truck art, you can contact Ali on +923002101329 or email him at truck.artist@gmail.com

9 Online Businesses That Are Promoting Pakistani Heritage. Read the full story here:

Social media sites such as Facebook and Instagram have provided an easy platform for individuals to exhibit their works and talents; it is not far-fetched to say that the world has gone digital, making our options limitless. Entrepreneurs across the globe know how to use these platforms for their benefit, utilizing fun and distinct themes, to make their SMBs special.

9 Online Business That Are Promoting Pakistani Heritage

Have something to add? Let us know in the comments section below.

For more news and updates, stay tuned to Wow 360.

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