Friday, September 22 2023
Top Posts
Meet Mehwish Aftab Breaking Stereotypes As a Young...
Korean Government Announces Fully Funded Scholarships for International...
Pakistani Women React to ‘Dulhan Course’ Ad
Study Finds 84% of Women Unaware of the...
World’s First Hijab Sculpture Established in Birmingham
World Cup 2023’s Official Anthem ‘Dil Jashn Bole’...
7 Muslim Women Entrepreneurs Who Shaped History
Have Mahira Khan’s Wedding Festivities Kick Started? 
Mansha Pasha Opens Up About Her First Divorce
Sephora Ad Showing Hijabi Footballers Ignites Controversy in...
  • About Us
  • Write for Us
  • Careers
  • Privacy Policy
  • Terms Of Service
  • Contact Us
WOW 360
  • LEADHers
  • Culture
  • Lifestyle
  • Entertainment
  • Business
    • EFFIE AWARDS 2021 EFFIE AWARDS 2022 Entrepreneur Media Marketing Startups Success Stories Sustainability Women in Leadership All
      Business

      CEO’s Share Inspirational Stories on the Different Challenges They Faced

      January 26, 2022

      EFFIE AWARDS 2021

      PAS Holds its Second Virtual Effie Awards Gala Night

      July 15, 2021

      EFFIE AWARDS 2021

      Effie Awards 2021: Categories & Winner’s List

      July 10, 2021

      Business

      Highlights from the Effie Awards Jury Sessions 2021

      June 30, 2021

      EFFIE AWARDS 2022

      Wives have the Right of Maintenance & Muslim Men Must Provide at all…

      August 5, 2022

      EFFIE AWARDS 2022

      Effie Awards 2022: Categories & Winner’s List

      April 2, 2022

      EFFIE AWARDS 2022

      Effie Awards 2022: Ehmer Kirmani, Imagery Producer & Film Director Talks About the…

      March 21, 2022

      EFFIE AWARDS 2022

      Leading Women in Pakistan’s Media Marketing & Advertising Industry Share Their Opinion on…

      March 3, 2022

      Entrepreneur

      Daraz & Femprow Come Together to Increase Contribution of Women Entrepreneurs in Pakistan

      May 30, 2021

      Entrepreneur

      5 Women Led Food Business in Karachi That You Must Try

      February 7, 2021

      Entrepreneur

      Pakistan Moves Closer to Train One Million Youth with 100+ eCommerce and Digital…

      February 6, 2021

      Entrepreneur

      Untold Recipes by Nosheen Features Traditional Authentic Pakistani Food Recipes: Interview

      January 15, 2021

      Media Marketing

      Master MoltyFoam’s Latest Ad Ft. Mahira Khan Highlights 1 of 4 Ever-Married Women…

      July 20, 2022

      Media Marketing

      Creating More Jobs for Women & Promoting Gender Equality: Khaadi Welcomes $25M Investment…

      May 31, 2022

      Media Marketing

      inDriver launches “Food Ka Pakistan” a Flavorful Journey Project in Collaboration with Bon…

      May 30, 2022

      Media Marketing

      Why Butterfly Sanitary Napkins are the Best & Women will be Disappointed if…

      May 27, 2022

      Startups

      Here’s How FemTech is Revolutionizing Healthcare for Women

      May 2, 2023

      Startups

      Exclusive: Amal Clooney Women’s Empowerment Award Winner Tanzila Khan Makes Major Announcements

      June 29, 2022

      Startups

      5 Pakistani Women-Led Startups That Are Making Waves

      June 8, 2022

      Startups

      Pakistani Startups Raised $375M in 2021

      January 5, 2022

      Success Stories

      Jazeela Aslam to Serve as First Female Registrar of the Supreme Court

      September 18, 2023

      Success Stories

      Pakistan’s First Astronaut Namira Saleem Gears Up for Historic Space Journey

      September 16, 2023

      Success Stories

      Meet Female Police Officer Beenish Fatima Leading the Cyber Crime Wing, FIA in…

      August 28, 2023

      Success Stories

      Quetta’s Jalila Haider Opens a Handicraft Centre for Empowering Hazara Women

      August 24, 2023

      Sustainability

      Ayesha Chundrigar Launches Eco-Friendly Handmade Pet Products Using Ocean Waste

      September 14, 2022

      Sustainability

      Aliza Ayaz, UN Ambassador for Climate Change Pens Down Heart-Felt Note About Failing…

      July 20, 2022

      Sustainability

      Exclusive: Amal Clooney Women’s Empowerment Award Winner Tanzila Khan Makes Major Announcements

      June 29, 2022

      Sustainability

      Alia Bhatt Makes a Sustainable Fashion Statement by Using 180 Textile Patches &…

      April 18, 2022

      Women in Leadership

      7 Muslim Women Entrepreneurs Who Shaped History

      September 20, 2023

      Women in Leadership

      Jazeela Aslam to Serve as First Female Registrar of the Supreme Court

      September 18, 2023

      Women in Leadership

      Pakistani Businesswoman Huma Fakhar Nominated for Global Woman Inspiration Award

      June 19, 2023

      Women in Leadership

      Empowering the Educators: Dr Hafsah’s Insights on Overcoming Gender-Based Hurdles in Teaching

      May 23, 2023

      Business

      7 Muslim Women Entrepreneurs Who Shaped History

      September 20, 2023

      Business

      Jazeela Aslam to Serve as First Female Registrar of the Supreme Court

      September 18, 2023

      Business

      Pakistan’s First Astronaut Namira Saleem Gears Up for Historic Space Journey

      September 16, 2023

      Business

      Karachi Biennale Holds First Ever PechaKucha Communication Workshop for Emerging Artists Across Sindh…

      August 29, 2023

  • News
    • News

      World’s First Hijab Sculpture Established in Birmingham

      September 20, 2023

      News

      Sephora Ad Showing Hijabi Footballers Ignites Controversy in France

      September 19, 2023

      News

      Saudi Arabia’s Ministry Announces Dress Code for Muslim Women Visiting for Umrah

      September 18, 2023

      News

      Pakistan’s First Astronaut Namira Saleem Gears Up for Historic Space Journey

      September 16, 2023

      News

      Swedish Woman Converts to Islam for Love

      September 16, 2023

  • Tech
    • Technology

      AI: Are Chatbots a Threat to Human Relationships?

      August 7, 2023

      Technology

      11mn Pakistani Women Do Not Have Digital Identities

      August 6, 2023

      Technology

      Pakistan Launches World’s First AI TV Talk Show

      July 21, 2023

      Technology

      Meet Pakistan’s First AI Female News Anchor Fatima Khan

      July 18, 2023

      Technology

      NASA Invites Karachi’s Bisma Salangi to the United States for Her Brilliant Invention

      July 15, 2023

  • Sports
  • Video
    • Culture Entertainment LEADHers All
      Culture

      Dr. Mahwish Sharif is the First Hearing Impaired Doctor from Balochistan & an…

      May 31, 2022

      Culture

      IWD 2022: Sanam Saeed, an establish actress talks about how she chose to…

      March 8, 2022

      Culture

      IWD 2022: Rida, a mechanical engineer talks about how she chose to #breakthebias

      March 7, 2022

      Culture

      How to obtain Turkish citizenship with a Pakistani passport

      October 26, 2021

      Entertainment

      Indian Filmmaker Alankrita Shrivastava to Direct Film on Pakistani Social Media Star Qandeel…

      May 18, 2022

      Entertainment

      WOW360 ‘Here & There ‘ with Ayesha Omar and Ahsan Khan Unveiling Rehbra

      April 25, 2022

      Entertainment

      In the spotlight with Mohib Mirza & Sanam Saeed on Ishrat Made in…

      March 3, 2022

      Entertainment

      Ali Rehman Khan is “On the Throne “ in Badshah Begum with WOW360

      March 1, 2022

      LEADHers

      Independence Day : The Pioneering Women of Pakistan, LEADHers

      August 14, 2023

      LEADHers

      Tanzila Khan is the First-Ever Amal Clooney Women’s Empowerment Award Winner from The…

      June 20, 2022

      LEADHers

      “Sports is an important platform to raise awareness on many important issues”, Rubab…

      March 16, 2022

      LEADHers

      Pakistan’s Leading Psychiatrist Dr Ayesha Mian Talks About COVID, Impact of Social Media,…

      January 28, 2022

      Video

      Independence Day : The Pioneering Women of Pakistan, LEADHers

      August 14, 2023

      Video

      Impact Stories: Zainab Khan’s Journey, Housewife to Karate Champion

      April 3, 2023

      Video

      Tanzila Khan is the First-Ever Amal Clooney Women’s Empowerment Award Winner from The…

      June 20, 2022

      Video

      Dr. Mahwish Sharif is the First Hearing Impaired Doctor from Balochistan & an…

      May 31, 2022

Heritage

Sarsabz Kahani web series titled “Khaki Desan”marks the significance of cotton through a nostalgic journey

by Press Release July 14, 2022
written by Press Release July 14, 2022
LEADHers
Approved Visual scaled
756

The nostalgic memories of our mothers opening rustic family trunks and taking out hand-knitted khaees and dariyan made from indigenous cotton and proudly setting them for the frequent guests have faded away. However, to try and revive this lost cultural heritage and tradition, Sarsabz Fertilizer released the second episode of its Sarsabz Kahani web series titled “Khaki Desan” which focused on the true story of Jugnu Mohsin, a well-recognized entrepreneur and public figure, who quickly realized the dearth of good quality local cotton and its dying breed called Khaki Desan which nobody was striving to preserve. This latest film is part of a strategic initiative called ‘Sarsabz Kahani’, which highlights true inspirational stories of farmers passionately fond of their motherland and its cultural heritage and was released on the momentous occasion of Eid ul-Azha as a short film on July 10, 2022, across its social media platforms.

Khaki Desan cotton is an exceptional quality of khaddar

Seeking technical assistance from Sarsabz Fertilizer, which is a brand of Fatima Fertilizer, the protagonist went on to successfully harvest the finest crop of Khaki Desan cotton to create an exceptional quality of khaddar, which is a hand-spun and hand-woven cotton cloth being used in the sub-continent since many centuries. Sarsabz Fertilizer extended their unravelling contribution and support to Jugnu Mohsin to implement this community support program as a sustainable initiative which can re-engage and empower a community of thousands of rural women in the centuries-old craft of cotton spinning and weaving and earn a decent livelihood for their families. Sarsabz also supported Jugnu Mohsin in setting up a workshop under the name “Haveli Crafts” to market the final products.cotton production in Pakistan

Cotton Production in Pakistan is declining and is detrimental to our economic stability

The story of this unique collaboration is multifaceted in many ways. Most importantly, it refers to the recent decline of cotton production in Pakistan which is detrimental to our economic stability. As per the Ayub Agricultural Research Institute, the cotton crop holds a 0.8 percent share in GDP and contributes 5.2% to the agriculture value addition. Cotton also holds a 51 percent share in the country’s total foreign exchange earnings. Despite this economic significance, the Pakistan Bureau of Statistics has reported that in the past 10 years cotton production has almost halved from 13.6 million bales in 2011/12 to about 7 million in 2020/21. The State Bank of Pakistan (SBP) has also reported that the crop area of cotton has significantly reduced to 2.2 million hectares, the lowest since FY82. Although in the current context, the economic survey of Pakistan for FY 2021-22 reported that the cotton crop increased from 7.1 million bales reported last year to 8.3 million bales during 2021-22. However, this gradual recovery in crop yield is faced with many challenges including a significantly reduced crop area, inconsistent gas supply to fertilizer plants resulting in limited availability of locally produced urea, and increasing cost of farm inputs for an already burdened farmer due to high market inflation.

Adaptive-Tec

Pakistan’s economy is largely dependent on the cotton industry and its related textile sector, and the crop has been given principal status in the country due to its integral role in economic development. Increasing the crop yield of cotton is the need of the hour given its economic significance. Also, marketing of local cotton varieties and products can also help boost our foreign exchange earnings and increase export profitability margins.

To watch the full episode of Khaki Desan, please visit the official YouTube channel of Sarsabz and follow the hashtags #SarsabzKahani #SalamKissan #KhakiDesan

agriculturecotton production in Pakistankhaddarkhaki desanpakistani textilessarsabz fertilizersarsabz kahanishort film
0 comment 0 FacebookTwitterPinterestEmail
Press Release

previous post
5 Pakistani Dramas With Strong Female Lead Characters
next post
On World Emoji Day, Meta shares trends for Pakistan’s favorite Emojis

Related Posts

The Lahore Diamond: Everything You Need to Know...

May 7, 2023

Hajj 2023: First Hajj Flight from Pakistan Announced

May 5, 2023

K-Pop Band ‘Blitzers’ Pay Tribute to Pakistan’s Heritage...

July 23, 2022

Haider Ali’s Truck Art Inspired Nike Trainers Priced...

January 6, 2022

Residents of Karachi Strongly Oppose Sindh High Court’s...

October 18, 2021

Discovering The Hidden Treasures of the Pakistan Pavilion...

October 11, 2021

150 Buses in Central London to Feature “Lahore...

October 9, 2021

9 Online Business That Are Promoting Pakistani Heritage

April 7, 2021

Here’s a Glimpse of What a Wakhi Wedding...

January 5, 2021

Women in PIA : An Exclusive with Naseema...

December 14, 2020
banner edited 300x250 1 1024x854 1
PHOTO 2021 01 01 16 59 29
  • Facebook
  • Twitter
  • Instagram
  • Linkedin
  • Youtube
Footer Logo
  • About Us
  • Write for Us
  • Careers
  • Privacy Policy
  • Terms Of Service
  • Contact Us

@2023 - All Right Reserved.

WOW 360
  • LEADHers
  • Culture
  • Lifestyle
  • Entertainment
  • Business
    • EFFIE AWARDS 2021 EFFIE AWARDS 2022 Entrepreneur Media Marketing Startups Success Stories Sustainability Women in Leadership All
      Business

      CEO’s Share Inspirational Stories on the Different Challenges They Faced

      January 26, 2022

      EFFIE AWARDS 2021

      PAS Holds its Second Virtual Effie Awards Gala Night

      July 15, 2021

      EFFIE AWARDS 2021

      Effie Awards 2021: Categories & Winner’s List

      July 10, 2021

      Business

      Highlights from the Effie Awards Jury Sessions 2021

      June 30, 2021

      EFFIE AWARDS 2022

      Wives have the Right of Maintenance & Muslim Men Must Provide at all…

      August 5, 2022

      EFFIE AWARDS 2022

      Effie Awards 2022: Categories & Winner’s List

      April 2, 2022

      EFFIE AWARDS 2022

      Effie Awards 2022: Ehmer Kirmani, Imagery Producer & Film Director Talks About the…

      March 21, 2022

      EFFIE AWARDS 2022

      Leading Women in Pakistan’s Media Marketing & Advertising Industry Share Their Opinion on…

      March 3, 2022

      Entrepreneur

      Daraz & Femprow Come Together to Increase Contribution of Women Entrepreneurs in Pakistan

      May 30, 2021

      Entrepreneur

      5 Women Led Food Business in Karachi That You Must Try

      February 7, 2021

      Entrepreneur

      Pakistan Moves Closer to Train One Million Youth with 100+ eCommerce and Digital…

      February 6, 2021

      Entrepreneur

      Untold Recipes by Nosheen Features Traditional Authentic Pakistani Food Recipes: Interview

      January 15, 2021

      Media Marketing

      Master MoltyFoam’s Latest Ad Ft. Mahira Khan Highlights 1 of 4 Ever-Married Women…

      July 20, 2022

      Media Marketing

      Creating More Jobs for Women & Promoting Gender Equality: Khaadi Welcomes $25M Investment…

      May 31, 2022

      Media Marketing

      inDriver launches “Food Ka Pakistan” a Flavorful Journey Project in Collaboration with Bon…

      May 30, 2022

      Media Marketing

      Why Butterfly Sanitary Napkins are the Best & Women will be Disappointed if…

      May 27, 2022

      Startups

      Here’s How FemTech is Revolutionizing Healthcare for Women

      May 2, 2023

      Startups

      Exclusive: Amal Clooney Women’s Empowerment Award Winner Tanzila Khan Makes Major Announcements

      June 29, 2022

      Startups

      5 Pakistani Women-Led Startups That Are Making Waves

      June 8, 2022

      Startups

      Pakistani Startups Raised $375M in 2021

      January 5, 2022

      Success Stories

      Jazeela Aslam to Serve as First Female Registrar of the Supreme Court

      September 18, 2023

      Success Stories

      Pakistan’s First Astronaut Namira Saleem Gears Up for Historic Space Journey

      September 16, 2023

      Success Stories

      Meet Female Police Officer Beenish Fatima Leading the Cyber Crime Wing, FIA in…

      August 28, 2023

      Success Stories

      Quetta’s Jalila Haider Opens a Handicraft Centre for Empowering Hazara Women

      August 24, 2023

      Sustainability

      Ayesha Chundrigar Launches Eco-Friendly Handmade Pet Products Using Ocean Waste

      September 14, 2022

      Sustainability

      Aliza Ayaz, UN Ambassador for Climate Change Pens Down Heart-Felt Note About Failing…

      July 20, 2022

      Sustainability

      Exclusive: Amal Clooney Women’s Empowerment Award Winner Tanzila Khan Makes Major Announcements

      June 29, 2022

      Sustainability

      Alia Bhatt Makes a Sustainable Fashion Statement by Using 180 Textile Patches &…

      April 18, 2022

      Women in Leadership

      7 Muslim Women Entrepreneurs Who Shaped History

      September 20, 2023

      Women in Leadership

      Jazeela Aslam to Serve as First Female Registrar of the Supreme Court

      September 18, 2023

      Women in Leadership

      Pakistani Businesswoman Huma Fakhar Nominated for Global Woman Inspiration Award

      June 19, 2023

      Women in Leadership

      Empowering the Educators: Dr Hafsah’s Insights on Overcoming Gender-Based Hurdles in Teaching

      May 23, 2023

      Business

      7 Muslim Women Entrepreneurs Who Shaped History

      September 20, 2023

      Business

      Jazeela Aslam to Serve as First Female Registrar of the Supreme Court

      September 18, 2023

      Business

      Pakistan’s First Astronaut Namira Saleem Gears Up for Historic Space Journey

      September 16, 2023

      Business

      Karachi Biennale Holds First Ever PechaKucha Communication Workshop for Emerging Artists Across Sindh…

      August 29, 2023

  • News
    • News

      World’s First Hijab Sculpture Established in Birmingham

      September 20, 2023

      News

      Sephora Ad Showing Hijabi Footballers Ignites Controversy in France

      September 19, 2023

      News

      Saudi Arabia’s Ministry Announces Dress Code for Muslim Women Visiting for Umrah

      September 18, 2023

      News

      Pakistan’s First Astronaut Namira Saleem Gears Up for Historic Space Journey

      September 16, 2023

      News

      Swedish Woman Converts to Islam for Love

      September 16, 2023

  • Tech
    • Technology

      AI: Are Chatbots a Threat to Human Relationships?

      August 7, 2023

      Technology

      11mn Pakistani Women Do Not Have Digital Identities

      August 6, 2023

      Technology

      Pakistan Launches World’s First AI TV Talk Show

      July 21, 2023

      Technology

      Meet Pakistan’s First AI Female News Anchor Fatima Khan

      July 18, 2023

      Technology

      NASA Invites Karachi’s Bisma Salangi to the United States for Her Brilliant Invention

      July 15, 2023

  • Sports
  • Video
    • Culture Entertainment LEADHers All
      Culture

      Dr. Mahwish Sharif is the First Hearing Impaired Doctor from Balochistan & an…

      May 31, 2022

      Culture

      IWD 2022: Sanam Saeed, an establish actress talks about how she chose to…

      March 8, 2022

      Culture

      IWD 2022: Rida, a mechanical engineer talks about how she chose to #breakthebias

      March 7, 2022

      Culture

      How to obtain Turkish citizenship with a Pakistani passport

      October 26, 2021

      Entertainment

      Indian Filmmaker Alankrita Shrivastava to Direct Film on Pakistani Social Media Star Qandeel…

      May 18, 2022

      Entertainment

      WOW360 ‘Here & There ‘ with Ayesha Omar and Ahsan Khan Unveiling Rehbra

      April 25, 2022

      Entertainment

      In the spotlight with Mohib Mirza & Sanam Saeed on Ishrat Made in…

      March 3, 2022

      Entertainment

      Ali Rehman Khan is “On the Throne “ in Badshah Begum with WOW360

      March 1, 2022

      LEADHers

      Independence Day : The Pioneering Women of Pakistan, LEADHers

      August 14, 2023

      LEADHers

      Tanzila Khan is the First-Ever Amal Clooney Women’s Empowerment Award Winner from The…

      June 20, 2022

      LEADHers

      “Sports is an important platform to raise awareness on many important issues”, Rubab…

      March 16, 2022

      LEADHers

      Pakistan’s Leading Psychiatrist Dr Ayesha Mian Talks About COVID, Impact of Social Media,…

      January 28, 2022

      Video

      Independence Day : The Pioneering Women of Pakistan, LEADHers

      August 14, 2023

      Video

      Impact Stories: Zainab Khan’s Journey, Housewife to Karate Champion

      April 3, 2023

      Video

      Tanzila Khan is the First-Ever Amal Clooney Women’s Empowerment Award Winner from The…

      June 20, 2022

      Video

      Dr. Mahwish Sharif is the First Hearing Impaired Doctor from Balochistan & an…

      May 31, 2022