One of the biggest video platforms in the world, TikTok has released its first album of viral hits. There are not just any videos or content, according to the platform, the content will get a traditional release on CD and vinyl this summer!
To get the job done, TikTok is working with Warner Classics for the first time as they venture onto this interesting market. The brand plans on initially releasing 18 songs on streaming platforms and in stores.
“A selection of 18 of the biggest TikTok hits classically arranged and newly recorded by the internationally renowned Babelsberg Film Orchestra of Germany,” it said in an official statement.
The TikTok community around the world can now find 30-second versions of these classically re-imagined tracks on the platform to enjoy and use in their own video creations.
The first of the full-length singles will be released on July 8 on all music streaming services, before the full album with Warner Classics lands in August, both for streaming and in retail stores.
Their virality on streaming platforms is a success on its own, Alice Merton’s ‘No Roots’ has been used for 1.3 million videos so far. Whereas Danilo Stankovic’s ‘Pieces’ has been used to create around 3.4 million videos on TikTok.
“Listening to No Roots in a new musical context is inspiring,” Merton said in a statement. “I’m excited about the project and I’m looking forward to seeing how it comes to life.”
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