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The Ultimate Muqabla
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Everything You Need to Know About Pakistan’s Biggest Reality Show ‘The Ultimate Muqabla’

by Ayesal A
written by Ayesal A

If you’ve watched shows like Fear Factor, You vs Wild, or even Survivor, you might be in for a treat. Pakistan is gearing up to welcome one of its biggest reality shows after ‘Tamasha Ghar’ called ‘The Ultimate Muqabla’.

The show has a list of popular sportsmen and influencers from the country who will go neck to neck until one is crowned with the title of winner.

Here is everything you need to know about ‘The Ultimate Muqabla’:

The Ultimate Muqabla – Release Date

The show is scheduled to be released on 15 October at 9:00 PM.

Show Host

Pakistani cricketer Shoaib Malik will host it.

The Ultimate Muqabla – Contestants

There will be 14 contestants in total who will be competing in the format. They are:

  • Kamran Akmal
  • Hammad Farooqui
  • Mahr un Nisa
  • Imaad Wasim
  • Faiza Khan
  • Azam Khan
  • Farah Butt
  • Nusrat H Hidayatullah
  • Sehar Afzal
  • Saeed Ajmal
  • Fawwad Alam
  • Mariyam Nafees Amaan
  • Haroon Shahid and
  • Neha Khan

Format

The competition will be on an island, contestants will be given a series of tasks that will test their endurance, patience, intelligence, and much more.

“We shot [The Ultimate Muqabla] in Thailand in June and July. It is hosted by Shoaib Malik and we also have cricketers in it, Kamran Akmal, Imad Wasim, Fawad Alam and Azam Khan.” -Mariyam Nafees told Images.

“It was a lot of fun. It’s a reality show. We played games right on the beach actually and it was shot in Phuket,”  she added.

Are you ready to find out who is the toughest of them all? We are!

Tell us who you are rooting for in the comments below.

Stay tuned to WOW 360.

Netizens React to Hilarious Ketchup Scene from Pakistani Drama Serial “Habs”

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Always Pakistan’s Digital Ad by Fitness Influencer Nusrat Hidayatullah Criticised by Industry Experts

by Sahrish Shakeel
written by Sahrish Shakeel
Always Pakistan’s digital ad by fitness influencer Nusrat Hidayatullah has been criticized by industry experts.

The ad, which has been deleted, was shot at a French Bakery and Patisserie, Paul Pakistan. In the ad, Nusrat walks around with a box of pastries in the bakery; shots of food and a pack of Always are seen next. Over the voice-over, Nusrat invites women to join her journey with the brand.

Following are a few pointers highlighted by Industry Experts:

Idea

Industry experts criticized a few pointers, one of them was the idea. It seemed like Nusrat collaborated with a coffee or a pastry house that is giving out sanitary pads as part of a deal or an offer.

Voice Over

The voiceover was not audible; perhaps it wasn’t recorded with proper equipment. On top of that, the accent was hard to comprehend. Some said they couldn’t understand what was being said even after hearing it multiple times. Others suggested it seemed as if the talent was speaking mandarin; to some, it sounded like a flight announcement.

Watch the Ad Below:

Choice of Influencer

Some industry experts also criticized the choice of influencers. Being a popular fitness trainer, Nusrat is a good choice to promote sanitary napkins. The ad could have been shot differently – while working out, assuring her audience she feels secure with the brand with her long workout schedule.

Personal Attacks are not Constructive Criticism

Nusrat was attacked online for walking a certain way, dressing a certain way etc. A few defended Nusrat by saying that the social media ad was set for a specific target audience. Others defended her, saying it may be awkward to watch for certain audiences because Nusrat is not a regular/everyday Pakistani girl/woman and she does she fit into the cultural/society norm. Regardless, she is not a wrong choice as an influencer.

Always To Give Free Sanitary Pads to Young Girls So They Don’t Miss School Because of Menstruation. Read the full story here:

Many young girls in Pakistan still use cloth instead of sanitary pads due to a lack of education, awareness or affordability.1 in 5 girls in Pakistan still miss school due to the usage of cloth while menstruating. According to UNICEF, “Water, sanitation and hygiene facilities in schools are inadequate to meet menstruating girls’ needs” (in Sindh) which also becomes another great challenge for young women to attend school while being on their period.

Always To Give Free Sanitary Pads to Young Girls So They Don’t Miss School Because of Menstruation

Have something to add? Let us know in the comments section below.

For more news and updates, stay tuned to Wow 360.

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