Just because the lockdown is over, doesn’t mean the pandemic is over too. It is imperative for us to understand that the ongoing virus is still just as deadly, even more now that people have stopped wearing masks being open in public.
Even though things are gradually resuming to normal, the virus is still rampant across the world, including Pakistan. Since people tend to take the crisis lightly, several awareness campaigns have been initiated to help people cope with the virus and stay safe.
One such campaign is the #elaajsirfehtiyaat initiative released by Xdynamix Media that features Pakistan first animated transgender superhero called Bijli.
The message the campaign delivers is ‘precaution is the only cure’. Bijli leads the way in guiding her members and addressing some of the prevalent social issues.