Pakistani fashion and lifestyle brand, Khaadi’s CEO Shamoon Sultan, has challenged himself to compete against high street fashion brands such as Zara, Mango, H&M, Uniqlo, and others.
In the latest developments, the fashion mogul has announced enhancing the retail shopping experience and opening a store at Dolmen Mall in December. In a post on his private Facebook that became public on several marketing groups, the CEO credited his team for changing the face of fashion in Pakistan before, and now, once again, all set to shape history.
He wrote, “Khaadi and its team are about to change the game of customer experience and retail shopping in high street fashion. We have done it before, and we will do it again. December 2021 will be a new beginning as there will be no looking back and will only improve with time.”
The New Dolmen Mall Khaadi Store
Khaadi is now setting its standards to compete against international brands on the retail shopping experience and product design. The latest store opening in Dolmen mall is a ‘first achievement,’ says the CEO.
“The new Dolmen store opening will be my first significant achievement, and I could have not done it without Khaadi and its team. Ready to put this store next to any international high street brand and win on the retail experience and the product design. My dear customers – this one is for you. Zara, H&M, Uniqlo, Mango, Others.”
Over the years, Khaadi has proven itself to be a reliable brand and has taken crucial and risky measures to keep up with the present time, whether it is their product or its marketing.
In October, Khaadi transitioned by repositioning/rebranding its products and changing its logo. It seems like all changes are part of a bigger plan, and we are here to witness it. Here’s to hoping Khaadi wins this one.
Industry Experts & Customers Give Mixed Reviews on Khaadi’s new Brand identity & Logo. Read the full story here:
Pakistani fashion and lifestyle brand, Khaadi has received an overwhelming response on its latest campaign, “Redefining Our Mark of Expression,” on social media. Quite literally, the brand is moving towards redefining its mark of expression, or some would suggest, losing its real identity.
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