Pakistani brand ‘Rastah’ first caught the attention of the media and possibly the world when Bollywood’s legendary actor Anil Kapoor wore their attires for his hit-movie ‘JugJugg Jeeyo’ and its promotions.
Since then, the brand has come a long way. Moreover, Rastah is an international brand, meaning they sell their articles around the world.
But, that’s not all, it is now also the first ever Pakistani fashion brand to set a milestone.
Rastah has become the first to launch their new line Volume VIII in the Metaverse! That’s right! Freelancer and stylist and also a designer behind Rastah – Umar Sajid shared the good news on his Instagram.
The brand partnered with DMT Labs to create 3D digital content for the Metaverse. As we can see in the launch clip, the designs are beautiful, unique, and the models are not the ordinary ones you usually get to see.
The collection will officially launch on 18th September announced the brand. Social media is awe-struck with this new concept brought forth by the brand.
While some said that the concept and idea are absolutely mind-blowing, others added that the brand has taken things to a whole new level.
Social Media Reactions to Rashtah’s Metaverse Launch
Here’s what they had to say:
What do you think about this new collection?
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Anil Kapoor Dons Pakistani Brand Rastah’s Jacket in his Latest Film ‘Jugjugg Jeeyo’