On February 4th, Tuesday, Selena took to her Instagram announcing about her latest beauty line saying;
“Guys, I’ve been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer! Follow @rarebeauty and become part of our beautiful community. Here’s a tiny sneak. There’s more to share AND I can’t wait.” Gomez said in the caption.”
This is definitely a big thing for Sel. Her album ‘Rare’ came out in January and later she announced that soon she would be launching her very own makeup brand ‘Rare Beauty’ which holds a meaning very deep and special.
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Guys, I’ve been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer! Follow @rarebeauty and become part of our beautiful community. Here’s a tiny sneak. There’s more to share AND I can’t wait.
Ever since Gomez has announced the news, we’ve been as excited as her! After patiently waiting for months, Rare Beauty is finally available to shop at the brand’s website and Sephora. Below you’ll find everything you need to know about her beauty line.
The Meaning Behind ‘Rare Beauty’
Her recent album goes by the same name and she associated the name with her diary from a couple of years ago. Mostly all the lyrics are related to her relationship with Justin Bieber and we’re not surprised since the two shared a lovely bond in the past few years. Not just that, the name defines that we all are unique in our own special ways which makes each one of us stand out differently. You can guess by looking at this video below.
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We believe in creating a safe, welcoming space in beauty— and beyond. Empowering our community to challenge beauty norms means everything. Let’s redefine what beautiful means. This is makeup made to feel good in without hiding what makes you unique. Coming September 3rd at 12AM ET only @sephora, @sephoracanada, @sephoramx and Rarebeauty.com. #SephoraInJCP
What Are The Products Included in ‘Rare Beauty’
Rare Beauty consists of 100-plus shades, 12 formulas and three tools. The launch includes the Liquid Touch Weightless Foundation, Liquid Touch Brightening Concealer, Always an Optimist Illuminating Primer, the Soft Pinch Liquid Blush, the With Gratitude Dewy Lip Balm, the Lip Souffle Matte Lip Cream, Perfect Strokes Matte Liquid Liner, Brow Harmony Pencil & Gel, the Perfect Strokes Matte Liquid Liner and the Positive Light Liquid Luminizer.
Selena calls her products “clean and easy”. According to her conversation with ‘Interview’ magazine which was published on 13th of April. The most amazing news is that the beauty line consists of 48 shades of concealer and foundation along with a mascara that won’t clump. We honestly can’t wait to get our hands on it!
Where are the ‘Rare Beauty’ Products Available
You can find the ‘Rare Beauty’ products on their website rarebeauty.com and also at Sephora along with your other favorite makeup must haves.
How Would ‘Rare Beauty Impact Fund’ Work
Rare Beauty announced on July 22 that it was coming up with the Rare Impact Fund as an initiative to raise money to increase mental health services. The brand mentioned in an Instagram post;
“Our goal with the Rare Impact Fund is to raise an ambitious $100 million over the next 10 years to help increase access to mental health resources, by starting with our very first sale, 1% of annual Rare Beauty sales will go directly to the Rare Impact Fund. But that’s not all. We’re committed to raising funds with numerous philanthropic partners to reach our goal. The Rare Impact Fund will help support the local, national, and global organizations that have a direct impact on the well-being of this amazing community.”
Continued with saying:
“Together, we are better, and because we know we can’t do this alone, we’ve established the Rare Beauty Mental Health Council comprised of leading mental health experts and professionals with lived experience to help steer our impact efforts.”
So what are you all waiting for? Head over to there site or visit your nearest Sephora to grab your Rare Beauty products.
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