Effie Pakistan is the most prestigious award programme of the marketing and advertising industry and is about ‘awarding ideas that work’ and celebrating the success of the industry. It is part of a global award programme which includes 52 national programs, 4 regional and 1 global award programme. It aims to lead, inspire and champion the practice and practitioners of marketing effectiveness and is a symbol of achievement that is widely respected worldwide.
Marketer of the Year 2021
Unilever Pakistan
Agency Network of The Year
Ogilvy Pakistan
Biggest Award For The Night: THE EFFIE GRAND PRIX
BBDO PAKISTAN for “The Hot Tea Stain”, Shalamar Hospital
Construction, Real Estate Companies, and Allied Industry: Gold Winner
Arey Wah for “Amreli Steel”, Steel Rabars
Topical Marketing – Current: Gold Winner
MullenLowe Rauf and BBDO Pakistan for “Surf PSL”, Unilever Pakistan
Topical Marketing – Current
Silver Winner: Manhattan Communication (Pvt.) Ltd for “McDonald’s Zalmi Meal”, McDonald’s Pakistan
Topical Marketing – Current
Silver Winner: Team Reactivate for “Sunsilk Sundays with Hania Aamir”, Sunsilk
Health
HealthSilver Winner: BBDO Pakistan for “The Hot Tea Stain”, Shalamar Hospital
Culinary
Silver Winner: Manhattan Communication for “Split the Plate Campaign”, Dastak Cooking Oil
Culinary
Bronze Winner: Ogilvy Pakistan for “Shan Functional”, Shan Recipe Mix
Internet and Telecom Category
Bronze Winner: Ogilvy Pakistan for “World’s First Personalised Mobile Data Plans”, Telenor
Positive Change: Social Good – Brands
Silver Winner: BBDO Pakistan for “Hoga Safe Pakistan”, Dettol
Positive Change: Social Good – Brands
Silver Winner: Symmetry Group for “Work for Home”, Ariel
Positive Change: Social Good – Brands
Bronze Winner: MullenLowe Rauf for “Not an Ad for Lifebuoy”, Lifebuoy
Positive Change: Social Good – Brands
Bronze Winner: Ogilvy Pakistan for “Shan Thematic”, Shan Recipe Mix
Snacks & Desserts
Silver Winner: FISHBOWL for “Shoop Instant Noodles”, Shan Foods
Seasonal Marketing
Gold Winner: OGILVY Pakistan for “Eidipaisa”, Easypaisa
Seasonal Marketing
Gold Winner: MullenLowe Rauf for “Surf Ramzan”, Surf Excel
Seasonal Marketing
Silver Winner: Manhattan Communications for “Split The Plate Campaign”, Dastak Cooking Oil
Seasonal Marketing
Bronze Winner: MullenLowe Rauf for Menstrual Hygiene Day Campaign, SINCERE Sanitary Napkins
Topical Marketing – Crisis Response Gold Winner
Ogilvy Pakistan for “Eidipaisa”, Easypaisa
Topical Marketing – Crisis Response
Gold Winner: MullenLowe (Pakistan) for “Hathon ki Hifazat, Pakistan ki Hifazat”, Lifebuoy
Topical Marketing – Crisis Response Bronze Winner
Ogilvy Pakistan for “Coke for Everyone”, Coca-Cola
Topical Marketing – Crisis Response
Topical Marketing – Crisis ResponseBronze Winner: JWT for “Awakening hope through power”, Lipton
Topical Marketing – Crisis Response
Bronze Winner: JWT for “Awakening hope through power”, Lipton
Household Supplies and Services
Gold Winner: ADCOM for “Ragra vs Naya Ariel Tagra”, Ariel
Household Supplies and Services
Gold Winner: ADCOM for “Touch of Downy”, Ariel
Household Supplies and Services
Bronze Winner: MullenLowe (Pakistan) for “Sunlight Itna Ziada”, Sunlight
E-Commerce
Bronze Winner: Team Reactivate for “Happiness At Your Doorstep”, IC Now
Influencers
Gold Winner: Dabur Pakistan for “#Vatikafirst”, Vatika Hair Oils
Influencers
Silver Winner: TEAM REACTIVATE for “Sunsilk Sundays with Hania Aamir”, Sunsilk
Influencers
InfluencersBronze Winner: Symmetry Group for “Ragra vs New Ariel Tagra”, Ariel
The winner for MARKETING INNOVATION SOLUTIONS is JAAG BROADCASTING (PVT) LTD for Samaa Virtual Events
Personal Care
Bronze Winner: MullenLowe Rauf for “Hathon ki Hifazat, Pakistan ki Hifazat”, Lifebuoy
Influencer – Crisis
Silver Winner: ADCOM for “Commander Copy”, Safeguard
Influencer – Crisis
Bronze Winner: FISHBOWL (Pvt.) Ltd for “Danish Ali (JazzCares)”, Telecom
Automotive
Gold Winner: Manhattan Communications (Pvt.) Ltd for “Kiunke Tum Girna Afford Naheen Kar Saktay”, Servis Tyres
Restaurants
Bronze Winner: Manhattan Communications (Pvt.) Ltd for “Yeh Such Hai”, McDonald’s Extra Value Meals
Positive Change: Social Goods – Brands (Services)
Gold Winner: OGILVY PAKISTAN for “Naming the Invisible by Digital Birth Registration”, Telenor
Positive Change: Social Goods – Brands (Services)
Silver Winner: OGILVY PAKISTAN for “Khushaal Watan 7272”, Telenor
Youth Marketing
Bronze Winner: IAL SAATCHI & SAATCHI for “Jazz Super 4G Abhi”, Jazz
Youth Marketing
Bronze Winner: ADCOM for “Always Azad”, Always
David vs Goliath
Silver Winner: Manhattan Communications (Pvt) Ltd for “Chaiwala Biskut – Bisconni”, Ismail Industries Limited
David vs Goliath
Bronze Winner: FISHBOWL for “Shoop Instant Noodles”, Shan Foods
David vs Goliath
Bronze Winner: MullenLowe Rauf for “Launch Campaign”, KIA Sportage
Corporate Reputation
Silver Winner: BBDO PAKISTAN for “Face Mask National Anthem”, Unilever Pakistan
Sustained Success – Products
Gold Winner: Mullen Lowe for “Surf Ramzan”, Surf Excel
Sustained Success – Products
Silver Winner: Adcom for “Ariel”, P&G
Sustained Success – Products
Bronze Winner: Adcom for “Calcium Awareness Campaign”
Media Innovation
Gold Winner: BODYBEAT PR for “#Vatikafirst”, Vatika Hair Oils
Media Innovation
Bronze Winner: OGILVY PAKISTAN for “World’s First Personalised Mobile Data Plans”, Telenor
Positive Change: Social Good – Non Profit
Gold Winner: BBDO PAKISTAN for “The Hot Tea Stain”, Shalamar Pakistan
Finance
Gold Winner: OGILVY PAKISTAN for “Every Number is Welcome”, Easypaisa
Finance
Silver Winner: OGILVY PAKISTAN for Phtta Note, Easypaisa
Marketing Disruptors
Gold Winner: OGILVY PAKISTAN for Eidipaisa, Easypaisa
The Effie Pakistan finalists and winners will receive credit in the Global Effie Index, which identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analysing finalist and winner data from all Effie competitions worldwide. Announced annually, the Effie Index is the most comprehensive global ranking of marketing effectiveness.
It was an honour to be Digital Publication Partner for the Effie Awards 2021
Effie Awards Jury Sessions 2021: Final Round of Jury. Read the full story here
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