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EFFIE AWARDS 2021Media Marketing

Effie Awards 2021: Categories & Winner’s List

by Laiba July 10, 2021
written by Laiba July 10, 2021
LEADHers

Effie Pakistan is the most prestigious award programme of the marketing and advertising industry and is about ‘awarding ideas that work’ and celebrating the success of the industry. It is part of a global award programme which includes 52 national programs, 4 regional and 1 global award programme. It aims to lead, inspire and champion the practice and practitioners of marketing effectiveness and is a symbol of achievement that is widely respected worldwide.

Marketer of the Year 2021

Unilever Pakistan

Agency Network of The Year

Ogilvy Pakistan

Adaptive-Tec

Biggest Award For The Night: THE EFFIE GRAND PRIX

BBDO PAKISTAN for “The Hot Tea Stain”, Shalamar Hospital

Construction, Real Estate Companies, and Allied Industry:  Gold Winner

Arey Wah for “Amreli Steel”, Steel Rabars

Topical Marketing – Current: Gold Winner

MullenLowe Rauf and BBDO Pakistan for “Surf PSL”, Unilever Pakistan

Topical Marketing – Current

Silver Winner: Manhattan Communication (Pvt.) Ltd for “McDonald’s Zalmi Meal”, McDonald’s Pakistan

Topical Marketing – Current

Silver Winner: Team Reactivate for “Sunsilk Sundays with Hania Aamir”, Sunsilk

Health

Silver Winner: BBDO Pakistan for “The Hot Tea Stain”, Shalamar Hospital

Culinary

Silver Winner: Manhattan Communication for “Split the Plate Campaign”, Dastak Cooking Oil

Culinary

Bronze Winner: Ogilvy Pakistan for “Shan Functional”, Shan Recipe Mix

Internet and Telecom Category

Bronze Winner: Ogilvy Pakistan for “World’s First Personalised Mobile Data Plans”, Telenor


Positive Change: Social Good – Brands

Silver Winner: BBDO Pakistan for “Hoga Safe Pakistan”, Dettol


Positive Change: Social Good – Brands

Silver Winner: Symmetry Group for “Work for Home”, Ariel


Positive Change: Social Good – Brands

Bronze Winner: MullenLowe Rauf for “Not an Ad for Lifebuoy”, Lifebuoy


Positive Change: Social Good – Brands

Bronze Winner: Ogilvy Pakistan for “Shan Thematic”, Shan Recipe Mix


Snacks & Desserts

Silver Winner: FISHBOWL for “Shoop Instant Noodles”, Shan Foods


Seasonal Marketing

Gold Winner: OGILVY Pakistan for “Eidipaisa”, Easypaisa


Seasonal Marketing

Gold Winner: MullenLowe Rauf for “Surf Ramzan”, Surf Excel


Seasonal Marketing

Silver Winner: Manhattan Communications for “Split The Plate Campaign”, Dastak Cooking Oil

Seasonal Marketing

Bronze Winner: MullenLowe Rauf for Menstrual Hygiene Day Campaign, SINCERE Sanitary Napkins

Topical Marketing – Crisis Response Gold Winner

Ogilvy Pakistan for “Eidipaisa”, Easypaisa

Topical Marketing – Crisis Response

Gold Winner: MullenLowe (Pakistan) for “Hathon ki Hifazat, Pakistan ki Hifazat”, Lifebuoy

Topical Marketing – Crisis Response Bronze Winner

Ogilvy Pakistan for “Coke for Everyone”, Coca-Cola

Topical Marketing – Crisis Response

Bronze Winner: JWT for “Awakening hope through power”, Lipton


Topical Marketing – Crisis Response

Bronze Winner: JWT for “Awakening hope through power”, Lipton

Household Supplies and Services

Gold Winner: ADCOM for “Ragra vs Naya Ariel Tagra”, Ariel


Household Supplies and Services

Gold Winner: ADCOM for “Touch of Downy”, Ariel

Household Supplies and Services

Bronze Winner: MullenLowe (Pakistan) for “Sunlight Itna Ziada”, Sunlight


E-Commerce

Bronze Winner: Team Reactivate for “Happiness At Your Doorstep”, IC Now

Influencers

Gold Winner: Dabur Pakistan for “#Vatikafirst”, Vatika Hair Oils

Influencers

Silver Winner: TEAM REACTIVATE for “Sunsilk Sundays with Hania Aamir”, Sunsilk

Influencers

Bronze Winner: Symmetry Group for “Ragra vs New Ariel Tagra”, Ariel

The winner for MARKETING INNOVATION SOLUTIONS is JAAG BROADCASTING (PVT) LTD for Samaa Virtual Events

Personal Care

Bronze Winner: MullenLowe Rauf for “Hathon ki Hifazat, Pakistan ki Hifazat”, Lifebuoy

Influencer – Crisis

Silver Winner: ADCOM for “Commander Copy”, Safeguard

Influencer – Crisis

Bronze Winner: FISHBOWL (Pvt.) Ltd for “Danish Ali (JazzCares)”, Telecom


Automotive

Gold Winner: Manhattan Communications (Pvt.) Ltd for “Kiunke Tum Girna Afford Naheen Kar Saktay”, Servis Tyres

Restaurants
Bronze Winner: Manhattan Communications (Pvt.) Ltd for “Yeh Such Hai”, McDonald’s Extra Value Meals

Positive Change: Social Goods – Brands (Services)

Gold Winner: OGILVY PAKISTAN for “Naming the Invisible by Digital Birth Registration”, Telenor

Positive Change: Social Goods – Brands (Services)
Silver Winner: OGILVY PAKISTAN for “Khushaal Watan 7272”, Telenor

Youth Marketing

Bronze Winner: IAL SAATCHI & SAATCHI for “Jazz Super 4G Abhi”, Jazz

Youth Marketing

Bronze Winner: ADCOM for “Always Azad”, Always

David vs Goliath

Silver Winner: Manhattan Communications (Pvt) Ltd for “Chaiwala Biskut – Bisconni”, Ismail Industries Limited

David vs Goliath

Bronze Winner: FISHBOWL for “Shoop Instant Noodles”, Shan Foods

David vs Goliath

Bronze Winner: MullenLowe Rauf for “Launch Campaign”, KIA Sportage

Corporate Reputation

Silver Winner: BBDO PAKISTAN for “Face Mask National Anthem”, Unilever Pakistan

Sustained Success – Products

Gold Winner: Mullen Lowe for “Surf Ramzan”, Surf Excel

Sustained Success – Products

Silver Winner: Adcom for “Ariel”, P&G

Sustained Success – Products

Bronze Winner: Adcom for “Calcium Awareness Campaign”

Media Innovation

Gold Winner: BODYBEAT PR for “#Vatikafirst”, Vatika Hair Oils

Media Innovation

Bronze Winner: OGILVY PAKISTAN for “World’s First Personalised Mobile Data Plans”, Telenor

Positive Change: Social Good – Non Profit

Gold Winner: BBDO PAKISTAN for “The Hot Tea Stain”, Shalamar Pakistan

Finance

Gold Winner: OGILVY PAKISTAN for “Every Number is Welcome”, Easypaisa

Finance

Silver Winner: OGILVY PAKISTAN for Phtta Note, Easypaisa

Marketing Disruptors

Gold Winner: OGILVY PAKISTAN for Eidipaisa, Easypaisa

The Effie Pakistan finalists and winners will receive credit in the Global Effie Index, which identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analysing finalist and winner data from all Effie competitions worldwide. Announced annually, the Effie Index is the most comprehensive global ranking of marketing effectiveness.

It was an honour to be Digital Publication Partner for the Effie Awards 2021

View this post on Instagram

A post shared by Effie Pakistan (@effiepakistan)


Effie Awards Jury Sessions 2021: Final Round of Jury. Read the full story here

Effie Awards Jury Sessions 2021: Final Round of Jury

Have something to add? Let us know in the comment section below.

For more news and updates, stay tuned to Wow 360.

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