October is officially a breast cancer awareness month across the globe.
As per the Journal of the Pakistan Medical Association (JPMA), in Pakistan, approximately 90,000 new cases are diagnosed every year, out of which 40,000 die.
Besides that, lack of breastfeeding, diet, less parity, and smoking are most significantly associated with breast cancer in women. A short breast examination can often prevent cancer and protect women from the most horrifying and horrendous nightmare of their lives.
Pakistani brands understand how much of a threat breast cancer is to women in Pakistan, and they also recognize how shame is associated with getting breasts examined in the country. So with their influence and reach, the brands come forward every year in October to spread awareness through pamphlets, campaigns, ads, lighting buildings pink, discounts, and much more.
1 – TPL Insurance
TPL insurance is offering Women Shield healthcare coverage as the treatment for cancer is quite costly. The company has come out with a discount code upon downloading its mobile application.
Breast Cancer is the most common cancer among women in Pakistan, early detection is the best protection.
TPL Insurance offers Women Shield healthcare coverage so you have one less thing to worry about.
Download the app and get 10% OFF for women with the code: TPLI4WMN pic.twitter.com/EmmaCoN9dC
— TPL Insurance (@TPL_Insurance) October 12, 2021
2 – The Hunar Foundation
Hunar Foundation is dedicated to offering students a high-quality learning environment of international standards. This pinktober, they have pledged to come together and act as responsible human beings. “Let’s join hands in spreading awareness of this deadly disease.
𝘗𝘪𝘯𝘬𝘵𝘰𝘣𝘦𝘳 – 𝘈 𝘮𝘰𝘯𝘵𝘩 𝘸𝘩𝘦𝘳𝘦 𝘸𝘦 𝘢𝘭𝘭 𝘮𝘶𝘴𝘵 𝘢𝘤𝘵 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 𝘢𝘴 𝘳𝘦𝘴𝘱𝘰𝘯𝘴𝘪𝘣𝘭𝘦 𝘩𝘶𝘮𝘢𝘯 𝘣𝘦𝘪𝘯𝘨𝘴.
Pakistan has the highest incidence rate of #BreastCancer in Asia. So let's join hands in spreading awareness of this deadly disease. pic.twitter.com/CeWWJr5bVh
— The Hunar Foundation (@THFHunar) October 11, 2021
3 – KFC
KFC Pakistan has also posted on its social media platform to raise awareness. In the fight against this deadly disease, the fast-food chain wants you to help them spread the word.
Breast Cancer is a common disease amongst the women in Pakistan.
— KFC Pakistan (@kfc_pk) October 10, 2021
4 – Patel Hospital
Patel hospital is offering free consultation clinic this month which will allow more women to head to the clinic and get examined. Additionally, the Patel hospital provides a 20% discount on mammography, ultrasound, and guided core biopsy.
Patel Hospital is offering Free consultation clinic and up to 20% discount on Mammography, Ultrasound and guided core biopsy throughout the month of October.
— Patel Hospital (@patel_hospital) October 12, 2021
5 – Telenor
To show solidarity with the pinktober cause and spread awareness about breast cancer, Telenor Pakistan’s head office has gone pink
— Telenor Bank (@TelenorBankPk) October 12, 2021
6 – Pearl Continental Peshawar
Pearl-Continental Hotel Peshawar illuminated pink in honor of Breast Cancer awareness. They said on their official Facebook page, “We are supporting the fighters, admiring the survivors, honoring the taken, and never, ever giving up hope.”
7 – Habib Metro
Habib metro also followed in the same footsteps and went pink to show their support and spread awareness regarding breast cancer.
— HABIBMETRO (@HMBPakistan) October 10, 2021
Breast Cancer Warrior Asma Nabeel Remembered as Remarkable Screenwriter, Advertising Hotshot by Fans & Fraternity. Read the full story here:
Renowned Pakistani screenwriter Asma Nabeel passed away last night in Karachi after a long struggle with breast cancer. Fans and fraternity started pouring in their condolences and remembered her as a breast cancer warrior, a phenomenal screenwriter, an advertising hotshot, motivational speaker, and of course, a ray of sunlight. In 2 decades, Asma touched our lives with her work, her motivation, and her dedication.
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