Pakistan’s private real estate company, Diyar Homes, has launched their latest mega campaign, ‘Lahore – The Heart of Pakistan,’ to showcase the rich culture of Lahore in London, the global capital. With their newest campaign, the private real estate company is hoping to project the city of Lahore globally.
Diyar Homes Latest Collaboration
One Canal Road, Lahore, has been developed by Diyar Homes, a $30 Million luxury real estate development. They recently have also made an exciting announcement regarding collaboration with the leading Italian fashion house VERSACE Ceramic.
Lahore is the Cultural and Economic Heart of Pakistan
Shaan Abbas, the director of the Diyar Homes UK, told the media on this occasion that Lahore has the potential and has also undergone a $10 Billion urban transformation in the past few years. This has made it a place as the cultural and economic heart of Pakistan.
“It’s the preferred investment destination of Pakistan, and this is the message we wanted to give to the world from London, the global capital,” he said.
Central London is the hub of tourism. According to Shaan Abbas, in the duration of four weeks, millions of people from across the globe will be able to see London’s iconic red double-decker buses carrying brand Lahore on the roads depicting the diversity and beauty of Pakistan.
Shaan Abbas said that “the bus wrapping campaign aims to introduce foreign tourists to the beautiful land of Pakistan that still remains unexplored. ” He added, “the moving buses are creating an unparalleled lasting visual impact on millions of pedestrians and motorists alike, especially the tourists.”
Lahore to Have First Transgender Rehabilitation Centre in the Country. Read the full story here:
The Provincial Minister for Baitul Maal and Social Welfare, Syed Yawar Abbas Bukhari, has said that Pakistan’s first transgender rehabilitation center will be established in Lahore. The purpose of this latest development is to mainstream this neglected segment of society.
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